Other books that might interest you

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  Rural Wrongs - Hunting and the...

  Charlie Pye-Smith

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  Rural Wrongs tells a shocking story about how the hunting bans enacted in England, Wales and Scotland some 20 years ago have proved to be a disaster for animal welfare. Instead of making life better for the fox, the brown hare and the red deer, they have often made life worse. As Lord Moore says in his foreword: "Rural Wrongs is the first serious work of its kind. It is a vivid and heartfelt tale about what happens to animal and human landscapes when people meddle in them for the wrong reasons. It should serve as a handbook for all those seeking to show why bad law must be replaced by rules that truly address animal welfare."

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  Convert - Make your website sell...

  Jim Martin

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  Website conversions are elusive. Hard to obtain and harder to sustain. From Ecommerce to bookings or lead generation sites, we are in the game to optimise our websites in order to maximise the ad spend.
  What do we do when results aren't there, when agencies don't know what's failing and businesess need to revise their site from a different optic? 
  This book will give you an all-around idea of what's needed to find it out. What's at play and what are the things that you and your team haven't considered but are extremely relevant in order to bring conversions back.

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  Managing Content Bundle 2 in 1...

  Maeve Bennett, Miles Rizzo

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  Managing Content Bundle:  2 in 1 Bundle, How to Manage Content and The Profitable Content SystemAny business needs a solid marketing plan in order to become a success. One of the ways to know that your marketing plan is effective is  to make sure it is current or ahead of the curve. One of the most powerful things any business can add to their marketing strategy is content marketing. This is usually done online mainly through the use of social media, blogs, videos and many more. Content marketing is important because it helps your conversion rates. Statistics show that content marketing provides 6 times higher conversion rate than other digital marketing methods. But creating or coming up with content is usually very challenging. So if you were able to come up with a lot of content already, you should do your best to reuse or repurpose them. Not reusing them is wasting a lot of money and time on your part.This bundle will teach you how to come up with content that is designed to build an audience that would keep them coming back for more. You will also learn how to get the most out of your content. You will discover how to plan a content marketing strategy that will work for your business. You will discover how to create compelling content that can help your business build strong relationships with your customers.This two-in-one bundle includes the following audiobooks:1. How to Manage Content: The Ultimate Guide to Successful Content Marketing, Learn the Tricks on How to Create and Distribute Content That is     Guaranteed to Build an Audience2. The Profitable Content System: The Ultimate Guide on How to Create and Repurpose Your Content, Discover the Best Ways on How to Make the     Most Out Of Your ContentGet your copy of Managing Content 2 in 1 Bundle today!

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  Dream States - Smart Cities...

  John Lorinc

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  WINNER OF THE 2022 WRITERS’ TRUST BALSILLIE PRIZE FOR PUBLIC POLICY
  		 
  Is the ‘smart city’ the utopia we’ve been waiting for?
  		 
  The promise of the so-called smart city has been at the forefront of urban planning and development since the early 2010s, and the tech industry that supplies smart city software and hardware is now worth hundreds of billions a year.
  		 
  But the ideas and approaches underpinning smart city tech raise tough and important questions about the future of urban communities, surveillance, automation, and public participation. The smart city era, moreover, belongs firmly in a longer historical narrative about cities — one defined by utopian ideologies, architectural visions, and technological fantasies.
  		 
  Smart streetlights, water and air quality tracking, autonomous vehicles: with examples from all over the world, including New York, Los Angeles, Boston, Portland, and Chicago, Dream States unpacks the world of smart city tech, but also situates this important shift in city-building into a broader story about why we still dream about perfect places.
  		 
  “John Lorinc’s incisive analysis in Dream States reminds us that the search for urban utopia is not new. Throughout the book, Lorinc underscores the fact that a gamut of urban innovations – from smart city megaprojects to e-government to pandemic preparedness tools – only provide promise when scrutinized together with the political, economic, social, and physical complexities of urban life.” – Shauna Brail, University of Toronto
  		 
  “Dream States: Smart Cities, Technology, and the Pursuit of Urban Utopias takes us on a fascinating journey across world cities to show how technology has shaped them in the past and how smart city technology will reshape them in the future. This book is essential reading for policy makers, researchers, and practitioners interested in understanding the opportunities and challenges of smart city technology and what it means for city building.” – Enid Slack, University of Toronto School of Cities
  		 
  “Utopia may be the oldest grift in the city-building business, but Dream States shows that technology is a timeless tool for turning the most ordinary of urban dreams – clean air and water, safe streets, and decent homes – into reality. As digital dilettantes try to sell us on a software overhaul, John Lorinc provides us an indispensable and flawless guide to the must-haves and never-agains of the smart city.” – Anthony Townsend, Urbanist in Residence, Cornell Tech, author of Smart Cities

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  ISO IEC 27701:2019: An...

  Alan Shipman, Steve Watkins

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  An ideal primer for anyone implementing a PIMS based on ISO/IEC 27701
  ISO/IEC 27701:2019 is a privacy extension to the international information security management standard, ISO/IEC 27001. It has been designed to integrate with ISO 27001 to extend an existing ISMS (information security management system) with additional requirements, enabling an organisation to establish, implement, maintain and continually improve its PIMS.
  ISO 27701 provides guidance on the protection of privacy, including how organisations should manage personal information, and helps demonstrate compliance with privacy regulations around the world, such as the GDPR (General Data Protection Regulation).
  ISO/IEC 27701:2019: An introduction to privacy information management offers a concise introduction to the Standard, aiding those organisations looking to improve their privacy information management regime, particularly where ISO/IEC 27701:2019 is involved. It is intended for:
  
  - Individuals looking for general information about privacy information management; and
  - Organisations implementing, or considering improving, a PIMS, particularly where the use of ISO/IEC 27701:2019 is being considered.It will enable you to understand the basics of privacy information management, including:
  
  - What privacy information management means;
  - How to manage privacy information successfully using a PIMS aligned to ISO/IEC 27701;
  - Key areas of investment for a business-focused PIMS; and
  - How your organisation can demonstrate the degree of assurance it offers with regard to privacy information management.This guide will prove useful throughout a number of stages in any privacy information management project – buy your copy today!

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  The Catalyst - RNA and the Quest...

  Thomas R. Cech

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  For over half a century, DNA has dominated science and the popular imagination as the "secret of life." But over the last several decades, a quiet revolution has taken place. In a series of breathtaking discoveries, the biochemist Thomas R. Cech and a diverse cast of brilliant scientists have revealed that RNA—long overlooked as the passive servant of DNA—sits at the center of biology's greatest mysteries: How did life begin? What makes us human? Why do we get sick and grow old? In The Catalyst, Cech finally brings together years of research to demonstrate that RNA is the true key to understanding life on Earth, from its very origins to our future in the twenty-first century. 
   
   
   
  A gripping journey of discovery, The Catalyst moves from the early experiments that first hinted at RNA's spectacular powers, to Cech's own paradigm-shifting finding that it can catalyze cellular reactions, to the cutting-edge biotechnologies poised to reshape our health. We learn how RNA may have jump-started life itself, and how, at the same time, it can cut our individual lives short through viral diseases and cancer. We see how RNA is implicated in the aging process and explore the darker depths of the supposed fountain of youth, telomerase. And we catch a thrilling glimpse into how RNA-powered therapies may enable us to improve and even extend life beyond nature's current limits.

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