The Storytelling Manual for...
Juliette Mitchell
Storytelling is one of the most powerful tools we have. But we're not talking about a story as a nice-to-have or an occasional distraction from the real work you do. We’re talking about story as the backbone and the underlying structure, and story as a way of ordering your thoughts and connecting with those around you.
If you want to make the most of every page on your website, every email to your clients and every conversation on site, this is the guidebook you need. It gives you a simple, flexible structure to tell the stories of your practice, your projects, your process, and your team. And, more than that, it reframes writing not as a chore but as an act of clarity and connection.
The Storytelling Manual for Architects is a short, practical book with a very human mission – to help you find common ground, convey your worth, and show your clients the difference you can make. It’s a heartfelt manifesto for a better way to write and talk about what you do.
Juliette Mitchell set up Architypal, a writing consultancy for architects, after many years as an editor at Penguin Books. The Storytelling Manual for Architects is both her step-by-step messaging strategy and her personal act of resistance in the face of AI and things to come.
‘It’s a great little book – both succinct and spirited!’ Ceri Davies, director at Allford Hall Monaghan Morris
‘This book is so good, I don’t want to recommend it to other architects. I want to keep it all to myself.’ Lee Holmes, associate director at Wainwrights
‘Joyous, loving, accessible, practical, and just what the doctor ordered.’ Barbara Iddon, co-author of Blueprints for the Soul: Why we need emotion in architecture
‘I devoured about 80% of it in the first sitting. Full of good and clear ideas.’ Paul Sheeran, principal at Architexture
‘Part guidebook, part pep talk, part love letter to clearer, kinder architectural communication. Practical, readable, and quietly radical.’ Simon Drayson, director at George & James Architects
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