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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Prince The (Fingerprint Classics)

  Niccolo Machiavelli

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  The Prince by Niccolò Machiavelli is a timeless political treatise that explores the dynamics of power, leadership, and statecraft. Written in the early 16th century, this concise yet provocative work offers pragmatic advice to rulers on how to gain, maintain, and consolidate authority, often advocating for realism over idealism. Machiavelli examines historical examples and human behavior to present strategies that prioritize effectiveness over morality, making the book both influential and controversial. Its insights into political maneuvering and the nature of authority have cemented it as a foundational text in political philosophy and realpolitik.

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  Letters To Mikey - Messages of...

  Glenn Cort

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  In America we have so much, but there is something missing. There is a widespread fear of what we are becoming. Our new normal is indescribable, yet undeniable. Subtle, yet controlling. We can all feel it but we can’t put our finger on what it is. 
  There is a generalized sense of noise and confusion that has dominated our society for years. It’s as if we’ve become unglued from anything — truth or reality — that has formerly held us together. 
  Driven by the fear of the moment, Letters to Mikey (LTM) is the story of a parent and part time teacher who sits down to write a birthday card for his eighteen-year-old son and is at a loss for words for what is happening to society. So, he drops everything, moves to an island and visits a place that he hasn’t been to for years... the local library. What he finds there is truly astonishing! 
  Written for young adults and teenagers, LTM explains truth in a way that kids can rely on to have less frustration and worry about this crazy world we live in. It provides real reasons for optimism for a brighter future as well as coping mechanisms, tools and strategies to enable a future generation to bring an end to terrible disagreement and hate forever. These aren't false promises. It's possible.  
  Geared to start a movement, LTM seeks to tap into our greatest resource — young people.

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  Clarity in the Political Circus...

  Richard Frank

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  Step into the Arena of Reality with "Clarity in the Political Circus: Realizing Fact from Fiction." This book is an expedition for those ready to dissect the intricacies of political engagement and unveil the truth obscured by the spectacle. Begin with an exploration of the individual's role in politics, followed by a journey into the craft of political communication. Decode the power of narratives, persuasion, and the impact of social media on political discourse. 
   
  The guide navigates through the dense forest of propaganda, gaslighting, and tactics used to distort truth. Uncover projection and deflection strategies, exposing their role in political blame games. Chapter Ten reveals the art of drama as a distraction. Analyze the manipulation of emotions in politics, from leveraging fear to dangling hope like a carrot on a stick. 
   
  Distinguish genuine grassroots movements from manufactured ones, known as 'Astroturfing.' The Conclusion encourages active participation, providing critical thinking tools and fact-checking resources in an appendix. "Clarity in the Political Circus" is your companion to pierce through the noise, understand the political show, and engage with reality in an informed and assured way.

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  Hidden Crisis The: Why Higher...

  Lysander Caelum

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  The Hidden Crisis: Why Higher Education is Failing Us All 
  ⭐⭐ Simplified Guide & Explanations Included ⭐⭐ 
  Are you eager to advance in your career and gain a solid understanding to navigate the complexities of the educational landscape? 
  Do you need a thorough guide that covers everything necessary to uncover essential truths for a transformative educational future? 
  Your search ends here! 
  This guide is your ultimate resource for enhancing your comprehension, applying your skills, and engaging with practical exercises. With this, you're ready for success. 
  Updated to reflect the latest in educational practices. 
  Key features of this comprehensive guide include: 
  - In-depth insights into the pressing issues facing higher education 
  - Detailed explanations of the concepts that shape our educational framework 
  - Effective strategies for examination preparation and tackling challenges 
  Our guide stands out with its extensive coverage, which is crucial for your success. We don’t just skim the surface; we explore topics in detail. 
  Crafted with a straightforward structure and easy-to-understand language, our guide ensures seamless transitions between topics. Say goodbye to complicated jargon and embrace clear, precise, and technically accurate information. 
  So, why wait? Click the BUY NOW button, secure your guide, and embark on your journey to uncover essential truths for a transformative educational future! 
  The Hidden Crisis: Why Higher Education is Failing Us All

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  The Truce - Progressives...

  Hunter Walker, Luppe B. n

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  The Truce is a definitive history of a half-decade of upheaval in the Democratic Party in which a new generation aggressively pursued their progressive ideals while the powerful, centrist establishment adapted to remain in command. Journalists Hunter Walker and Luppe B. Luppen illuminate this story of backroom maneuvering and political strategy with new revelations about pivotal events and exclusive, on-the-record comments from activists, campaign operatives, and members of Congress. 
   
   
   
  The Truce explores the major fault lines that define Democratic politics today and asks big questions about the future of the party. Will economic or social justice hold primacy at the top of the Democratic agenda? Who will lead the major wings of the party after two defining figures, Biden and Sanders, exit the stage? The Truce surveys the major shifts underway, from the rise of the Squad and new Democratic leadership in the House to a complete overhaul of the primary process. By digging into the divide between left and center, Walker and Luppen expose the creeping generational and political tensions that Biden has—for the moment—kept at bay. 
   
   
   
  An engrossing work, and a surprising must-listen, The Truce grapples with the dangers that threaten American democracy and the complicated cast of characters who are trying to save it.

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