Other books that might interest you

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  Hispanic Market Power -...

  Isaac Mizrahi

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  The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how. 
   
   
   
  Now more than ever, corporations operating in the United States should see the Hispanic population at the core of their existing and future strategies, but many leaders believe Hispanic marketing is the same marketing you run for Anglos but translated into Spanish, or that all Hispanics are undocumented immigrants with no purchasing power, or that using Mariachis in their communications is the way to connect with this diverse segment. It's time for a modern approach, and Isaac Mizrahi, one of the country's leading voices in multicultural marketing, uses his experience as a corporate executive, agency CEO, and industry leader to help businesses grow by leveraging the Hispanic consumer segment to drive sales. 
   
   
   
  Filled with straightforward talk, illustrative case studies, and pragmatic suggestions and recommendations, this book counterbalances academic books on the topic with little connection to reality and other books with a more political standpoint. This is a business book created by a marketer for other marketers and business leaders looking to succeed.

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  The Practical Optimist - An...

  Ken Schmitt

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  The World Has Changed Enormously. Has Your Leadership?No one will dispute these are turbulent and troubled times, times when “business as usual” no longer seems like a viable attitude. So, just how do you cope with a world that often seems to be spinning out of control — especially when your business is caught up in all the chaos?Now, Ken Schmitt, Founder and CEO of TurningPoint Executive Search, one of America’s leading boutique recruiting firms, pulls back the curtain on the many life-changing challenges he’s faced as a business leader in The Practical Optimist: An Entrepreneurial Journey Through Life's Turning Points to reveal what’s worked for him — and what hasn’t. This frank, funny and revealing book pulls no punches as Ken details the massive challenges he’s faced personally and professionally in his journey to the C-Suite, leading his own company. More importantly, he also breaks down the secrets and strategies he’s discovered to be the most effective in navigating the highs and lows which all businesses experience. And he layers it all with a personal touch that makes his advice relatable and real.You’ll learn what happened after the Great Recession hit, when Schmitt had to tell his staff he had a whopping $200 left in the business account. How he later successfully rebranded and redirected his business, taking it to new heights. How he and his team weathered the unexpected trauma of the pandemic when all their clients disappeared in a matter of weeks — by taking the time to rebuild, refresh and restructure so the company could come back stronger than ever when all the lockdowns ended. You’ll also find out how Schmitt’s father, a serial entrepreneur, sparked his passion for running his own operation — along with the hilarious hiccups he experienced early on in his professional career, working for a series of belligerent and less-than-reliable bosses who drove him out of several business categories until he stumbled onto his true love, recruiting.Challenging the status quo. Transparency. Diversity. Perseverance and resilience. Staying Connected. Allowing yourself to be human. Schmitt makes it personal by taking these well-known leadership topics and exploding some of the myths around them — by providing incisive new perspectives that are both illuminating and instructive.The Practical Optimist: An Entrepreneurial Journey Through Life's Turning Points is the book you need to understand what successful business leadership looks like in the 2020’s.

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  Digital Marketing Strategies...

  Richard Marshall, Tony Radcliffe

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  Digital Marketing Strategies Bundle, 2 in 1 Bundle: Winning Digital Customers and The Business of Mobile AppsHave you ever seen websites that sell eBooks or other products, and wondered how much money they're really making? Have you ever tried to sell a product online and found that it didn't fly off the "digital shelves" the way you hoped it would? Maybe you've been led to think it's all a big scam or lie. Perhaps you think no one is really making any money online. You would be wrong! There are lots of ways you can improve your online sales. One way to earn money online is through creating mobile apps. In this bundle, you will learn all the strategies and practical tips on how to win customers and boost your online sales. You will also learn how to create applications especially if you already have app ideas floating in your mind. This is the best time to explore these ideas because for all you know, these ideas can turn into million-dollar applications.This 2 in 1 bundle includes the following audiobooks:1. Winning Digital Customers: The Essential Guide on How to Win Customers and Boost Your Online Sales!2.en The Business of Mobile Apps: The Comprehensive Guide on How to Create and Market Your Own iPhone Applications and Earn Massive ProfitsIf you want to learn more, download your copy of Digital Marketing Strategies 2 in 1 Bundle today!

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  Seduction - Mastering Attraction...

  Wesley Felt

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  This book contains three titles. Here are some snippets of what you can find in there: 
  Book 1 - How do you encourage someone to eagerly make a purchase from you? How can you ensure the sale? The most effective way to gain someone’s trust and motivate them to buy from you or join your team is to "carefully enter the conversation already happening in their mind." By doing so, you help your prospect see the value of your service through the information you provide, leading them to recognize their need for what you offer. 
  Book 2 - Gender does influence persuasion, largely due to the emotional and intellectual differences between men and women. It is often believed that the direct, straightforward approach typically associated with men is more effective in persuasion than the emotionally nuanced methods often attributed to women. 
  One of the key differences between men and women is that men are primarily visually stimulated. This trait, while sometimes criticized as shallow, is rooted in our DNA and evolution. Historically, men were driven to seek healthy partners for reproduction, as visual cues were the primary way to assess health before the advent of modern medicine. In the days of early human society, a woman of child-bearing age who appeared healthy was naturally attractive to men, as it signaled good prospects for offspring. 
  Book 3 - At a certain stage in your sales process, your prospect realizes they have a need—ideally due to your exceptional selling skills. As you guide them from recognizing this need through analysis and finally to making a decision, what is on their mind? Consciously or subconsciously, buyers are always weighing the balance of performance, image, and price (PIP). These three factors are perceived differently by each individual, and perceptions can shift over time.

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  How to Save the World in Six...

  David M. Schizer

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  The US has over 1.5 million nonprofits, which touch our lives in countless ways. The finest are inspiring, but unfortunately, too many let us down. Luckily, there's a solution. How to Save the World in Six (Not So Easy) Steps by expert scholar and nonprofit leader David M. Schizer is the ultimate management book for nonprofit professionals, board members, and donors. 
   
   
   
  Nonprofits need to do two challenging things really well: figure out the best way to advance the mission, and then build support for it. With entertaining anecdotes from his many years leading Columbia Law School and international humanitarian organization JDC, as well as interviews with an all-star cast of nonprofit leaders, Schizer explains how to accomplish these twin goals: Plan: Run a rigorous planning process; Persevere: Line up internal support; Prioritize: Set priorities by asking three key questions; Pivot: Test innovations; Publicize: Share ideas and hold yourself accountable; and Partner: Raise more money by involving donors in the work. 
   
   
   
  By chronicling the good, the bad, and the ugly at nonprofits and explaining how to get more out of them, this book shows how we can "save the world" together with the "six Ps."

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  Pillars of Wealth - How to Make...

  David Green

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  Break free from the slow grind of budgeting and rethink your wealth-building strategy with this award-winning Wall Street Journal bestseller: the ultimate playbook for financial freedom. 
  Building wealth isn’t complicated—but it’s also not easy. Abandon the get-rich-quick-schemes and take the guesswork out of financial freedom with a strategy perfected by countless self-made millionaires. 
  If you’re looking for a blue-collar blueprint for financial freedom, Pillars of Wealth provides a holistic approach to systematically make more money and watch it grow over time. In this book, seasoned investor David Greene shows you how he built a multimillion-dollar net worth from the ground up. 
  Whether you’re drowning in debt, swimming in cash, or floating in assets, David’s approach will revitalize your wealth-building strategy. You’ll learn how to unlock your earning potential, adopt new budgeting systems, start your own business, and invest for constant growth so you can build the financially free life of your dreams. 
  With this book, you’ll learn how to:Unlock your earning potential to make more money every yearSave your money and stop excessive spending with an effective budgetInvest your money through proven real estate strategiesProtect your money by finding clever and legal tax savingsBecome wealthy by replacing your job with investments and true financial freedom

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