Other books that might interest you

• 

  Lean Production Scale-up

  Ilkka Taponen

  • 0
  • 0
  • 0

  This audiobook is an altered version of the Master’s thesis Lean Production Scale-up. How a startup can scale the manufacturing of physical product innovation by Ilkka Taponen. Approximately half of the original thesis has been removed to suit the audiobook format. The audiobook edit has been designed for an audience familiar with startups and business, meaning that large portions of the basics have been removed from the Theory chapter.Today the market entry for new ideas and entrepreneurs is easier than ever as the digital age is reshaping how business is done. Through digitalization, the business environment has become highly open and widely connected. The combinations of digital technologies like edge computing and artificial intelligence, AI, enable new business model opportunities. In this fast-changing environment, the most important thing is to learn as fast as possible what to do next and what is worth doing at all. Multiple non-fiction books like The Four Steps to the Epiphany by Steve Blank and Lean Startup by Eric Ries study the modern internet-era startup business environment.Still, one aspect has not been included in the broader public discussion. The tools presented in Lean Startup concentrate on finding the market fit as efficiently as possible but assume that the same level of uncertainties does not exist in the company's internal processes. “We wanted flying cars, instead we got 140 characters” is a famous quote by startup investor Peter Thiel. Behind the quote is the notion that there is something different and more challenging about developing physical technologies compared to online services. Manufacturing, indeed, is an underrated problem. It is much harder to take advanced technology and bring it to volume manufacturing than to design it in the first place.

  Show book

• 

  Your Shopping Superpower -...

  PhD Diane Osgood

  • 0
  • 0
  • 0

  Your Shopping Superpower provides an insightful guide and strategies for shoppers to align the contents in their carts with their personal values. 
    
  Are there harmful toxins in your food and body care? Who makes the products you purchase and under what conditions? What impact does the production of these items have on the environment? If 70% of the U.S. economy is driven by consumer spending, then every purchase we make has a physical and social impact on the world. Unfortunately, our shopping choices can unintentionally contribute to climate change and social injustice. Many people wish they could do more to combat these unjust and unsustainable outcomes. So what is the connection between our purchases and this impact? Your Shopping Superpower explores this important question and offers a comprehensive guide that navigates toward positive and sustainable shopping practices by providing pragmatic tips, tools and revealing how our habits can help reduce climate change, support companies with equitable workplace conditions, and foster diverse, local businesses. 
    
  Broken into categories including People, Planet, Community, and Health, Diane Osgood expands on key issues regarding climate degradation, labor exploitation, products containing carcinogens and toxins, and the importance of supporting local, women-owned, and minority-owned businesses while covering an array of products that include food, fashion, gifts, household items, and personal care. Addressing shoppers’ doubts about whether consumer choices truly have an impact and their concerns about costs and accessibility, Osgood shows how making these easy changes fosters happiness. With helpful diagrams and firsthand stories on climate and social injustice, Your Shopping Superpower informs and guides shoppers on how to: 
   Implement one change per weekIdentify trustworthy certifications, rating systems, and appsDetect greenwashing and other misleading marketingDetermine which purchases to switch for maximum impactHandle and approach choices that aren’t easy or affordable 
    
  By changing what we buy, we can initiate the change in our economy's environmental footprint and social impact. To enact change, we must start simple; it’s about progress, not perfection. 
    
  “This book doesn’t preach. … She persuaded me to start shopping more sustainably step by step to increase my economic impact. It made me happier. Sustainable shopping is not just about the environment. It’s also about helping humanity. I usually donate or recycle most of my books as soon as I finish reading them. This is one book I plan on keeping.”—Biruté Mary Galdikas, PhD, renowned primatologist, conservationist, and author 
   
  This audiobook contains a supplemental PDF of diagrams and charts.

  Show book

• 

  Start Telling People - The guide...

  Chris Matthews

  • 0
  • 0
  • 0

  At last, a book focused on revealing the marketing strategies, tactics, and opportunities unique to early-stage startups as they emerge, grow, and change the world! 
  *** 
  “If you’re a hardware founder, ‘Start Telling People’ will stop you from screwing up your biggest opportunities to shine.” 
  Andra Keay 
  Managing Director of Silicon Valley Robotics, 
  IEEE Entrepreneurship Vice Chair, 2023 
  *** 
  "No one wants to read a lecture on marketing theory. That's exactly why we need books like Start Telling People...The book doesn't focus on overnight successes or crash-and-burn failures, but rather on the hard work that goes into building a company day-to-day. If you're a startup founder, read this book." 
  Megan Lamb 
  Co-Founder and Senior Partner, Cutline Communications 
  _______ 
  At some point, every early-stage startup needs to stop being a secret and start telling people. As your company begins to take shape, building fast attention and strong demand become essential - and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused startups. 
  Key topics include market positioning for new companies and categories, how to balance creativity and data in decision making, mastering product demos, crafting exceptional customer experiences, communications strategy, and much more - all specifically tailored to the realities of early-stage startups. 
  Matthews' clear, engaging narrative, combined with actionable advice, transforms this book into a unique and relevant resource for early-stage startup founders, investors, and marketers.

  Show book

• 

  YouTube Video Marketing Blueprint

  Jeff Walker

  • 0
  • 0
  • 0

  "Unlock the Power of YouTube Marketing with My Exclusive eBook!
  
  Are you ready to take your digital presence to new heights? Dive into the world of YouTube marketing with our comprehensive eBook, designed to empower you with the knowledge and strategies needed to thrive in the competitive online landscape.
  
  🚀 Why Choose YouTube Marketing?
  YouTube isn't just a video platform; it's a dynamic marketing channel with immense potential. Discover how to leverage this powerhouse to increase brand visibility, engage your target audience, and drive conversions.
  
  📈 What's Inside?
  
  * Proven tactics for optimizing your YouTube channel
  * Strategies to boost video SEO and increase discoverability
  * Tips for creating compelling content that resonates with your audience
  * Techniques to enhance viewer engagement and build a loyal subscriber base
  * Insights into leveraging YouTube ads effectively
  * Guidelines for maximizing monetization opportunities
  * Exclusive hacks for navigating the YouTube algorithm
  * Case studies and success stories from top YouTube marketers
  
  💡 Who Should Read This?
  Whether you're a seasoned marketer or just starting out, our eBook caters to all levels of expertise. From understanding the basics to implementing advanced strategies, this guide is your go-to resource for mastering YouTube marketing.
  
  Bonus Content:
  As a special bonus, gain access to downloadable templates, checklists, and resources to streamline your YouTube marketing efforts.
  
  Ready to transform your YouTube presence into a marketing powerhouse? Grab your copy now and embark on a journey to YouTube marketing success! Subscribe, engage, and thrive in the digital era!"
  
  
  ORDER NOW.

  Show book

• 

  Level the Curve - Data-Driven...

  Jamie Reynolds, Oliver Gelles

  • 0
  • 0
  • 0

  A way to upgrade your orthodontic business and work less using a system that grows your practice and profits.Level the Curve, Data-Driven Practice Management Principles to Compete in Today’s Changing Orthodontic Landscape shows you how to upgrade your practice for profitability. Tech-savvy orthodontist and entrepreneur Dr. Jamie Reynolds has teamed up with digital-stats guru Oliver Level the Curve, Data-Driven Practice Management Principles to Compete in Today’s Changing Orthodontic Landscape shows you how to upgrade your practice for profitability. Together, they’ve rewritten the rules for running a more profitable orthodontic practice. Using data analytics, the practice management principles they teach in this book are statistical and fact driven. And they’re derived from the largest and cleanest data set of consumer buying habits ever collected in the orthodontic space. That feat was achieved using new software developed with the help of fellow-orthodontist Jeff Kozlowski and engineer Dave Ternan. After crunching the numbers, the data revealed the most effective approach to running a successful practice.Now this data-driven management approach has facilitated the global adoption of data analytics and technology innovation in the orthodontic industry. Coauthors Jamie Reynolds and Oliver Gelles have used the big data to see what works and what doesn’t in a practice. And they’ve simplified it down to a statistical science. Their proven, data-driven system of more effective practice management is the new gold standard for orthodontists. The system is increasing starts, production, and profits in practices all over the country. And a trove of data proves it can work far better than the traditional orthodontic business model to make your existing practice more profitable.Jumpstart your practice’s profitability using a system based on data sets collected from 430,000 patient starts and more than $2.2 billion in orthodontic production.Take the guesswork out of orthodontic business management and eliminate the costly “trial and error” approach that’s draining your team.Learn how to immediately increase starts by implementing a unique payment solution based on patient flexibility.See how to apply tech-and-data-driven solutions that help you generate a steady cash flow, dependable starts, improved collections, and reduced delinquency.Discover how to process insurance claims without wasting your team’s time and slowing their outreach to new patients.This book provides advanced research and clinical experience providing solutions for the real problems you’re facing in your orthodontic practice right now. But just solving problems isn’t enough. This new system offers you the advantage of time-tested methods that are currently growing hundreds of other practices. Why not yours? The strategies in Level the Curve can take your orthodontic practice to the next level.

  Show book

• 

  The Five Emotions That Stop...

  Rahti Gorfien

  • 0
  • 0
  • 0

  This book uniquely identifies the five key emotions that prevent clients from reaching their full creative potential and provides coaches tools to help them overcome them, boosting their productivity as well as their ability to complete and promote their work and personal development. 
   
   
   
  Accessible and personable, Rahti Gorfien interweaves stories from her personal life and private practice to alleviate the burden of blockages creatives generated by their own divergent thinking, unconscious conditioning, and memory. She takes each mindset in turn, shame, grandiosity, envy, boredom, and fear, and explores each emotion and how coaches can practically help clients overcome them to achieve creative freedom and success personally and professionally. Filled with practical exercises and coaching theory throughout, this book will equip coaches with tools to inspire confidence in their clients to share their work with the world, silencing negative inner voices and fulfilling their professional creative goals. 
   
   
   
  This book is invaluable for coaches as well as artists, entrepreneurs, therapists, career advisors, social workers, and those interested in finding methods of overcoming personal obstacles to making meaningful and authentic contributions through the freedom of their singular and passionate pursuits.

  Show book