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Summary

Who Killed Creativity? reveals what it takes for  companies, leaders, managers and individuals to build a culture of  creativity and innovation and find new solutions to current  problems. Creativity and  innovation are critical for future satisfaction and survival: in a  recent survey of 1500 CEOs, creativity was found to be the most  important quality in leadership, more important than integrity and  global thinking. And yet research shows that creativity is now  declining at an alarming rate. In this intriguing (and creative!)  book, Andrew and Gaia Grant help to reveal why creative thinking  and innovation are so important, to identify the possible reasons  for the decline of creativity in our generation, and then to  provide practical tools in creative thinking and problem  solving.   The book is organised into two  parts:  1.      Principles: The death and  resuscitation of creativity and  2.      Practice: How can we get it  back   Key features:  §  How the loss of creative confidence affects  the bottom line.  §  What are the secrets behind creative genius  and how can it can be harnessed?  §  Teaching creative thought and re-wiring the  creative brain.  §  The steps for real transformation comes from  strategic planning, innovating, communicating, and  implementing.  §  The three cogs for successful  innovation:  -           1. Individual approaches   method: 7 strategies for creative thinking  -           2. Team Actions   method: the creative walkaround  -           3. Organisation innovation   method: the innovation radar and the customer  connection

Duration: about 8 hours (07:34:28)
Publishing date: 2020-09-06; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics