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The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding - cover
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The New Rules of Green Marketing - Strategies Tools and Inspiration for Sustainable Branding

Anonymous

Publisher: Ascent Audio

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Summary

Green business and marketing pioneer Jacquelyn Ottman helps organizations achieve competitive advantage by going "beyond green"--promoting their products and services to mainstream audiences by underscoring such primary benefits as health, superior performance, good taste, cost effectiveness or convenience.
Duration: about 7 hours (07:25:52)
Publishing date: 2011-02-07; Unabridged; Copyright Year: 2011. Copyright Statment: —