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Summary

Many companies are unsure exactly what business analytics is and  how it can be used to improve their performance.  Much of the  material currently in the marketplace is technical in nature.   This books focus is not on the technical aspects of business  analytics but takes a business holistic approach. It provides an  explanation of what business analytics is and how it should be  important to people in sales, marketing, management, finance, HR,  production as well as analysis and controlling. This book provides  a business analytics model that focuses on the interaction of IT  technology, strategy, business processes, and a broad spectrum of  human competencies, organizational circumstances, and cooperation  across the organization.   This book will be comprised of nine chapters: (1) The Business  Analytics Model; (2) Business Analytics at the Strategic Model; (3)  Development and Deployment of Information at a Functional Level;  (4) Business Analytics at an Analytical Level; (5) Business  Analytics at the Data Warehouse Level; (6) The Companys  Collection of Source Data; (7) The Structuring of a Business  Intelligence Competency Center; (8) Assessment and Prioritization  of Business Analytics Projects; and (9) Business Analytics in the  Future.

Duration: about 8 hours (07:53:09)
Publishing date: 2020-07-20; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics