Other books that might interest you

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  Branded! - How Retailers Engage...

  Bernie Brennan, Lori Schafer

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  Social media is having a major impact on marketing.  It is the  glue that leverages the consumers views and opinions across  all elements of a retailers business.  Retailers are  becoming aware that social media offers promising ways they can  benefit from it, such as improving brand awareness, listening to  consumer sentiments, creating incentives to drive cross-channel  traffic and purchases, building content-focused communities to  improve loyalty, enticing consumers to try new products,  understanding assortment preferences and improving customer  service.      Analytics are essential to a retailers success in  leveraging social media and mobility. The amount of data produced  by these new channels is explosive.  Quick and effective  analysis of this data and resulting actions are essential to  achieving business benefit.   Analytical tools exist for  retailers to listen, learn, react and engage with consumers within  and across social media, mobility and other channels.  The  more a retailer engages with these tools, the savvier it becomes  about consumers and their preferences.  Written in a blog format to help retailers experience  interactive dialog in this rapidly growing communication vehicle,  this book will create awareness of social networking and mobile  technologies and the significant impact these channels are already  having on retailers; provide specific examples of social media and  mobility business applications ; explain why companies need to act  now; describe the analytical tools necessary to make informed  decisions on the data; demonstrate how to use social media to  leverage brand equity across the entire business; and recommend a  process for building a comprehensive strategy and action plan.

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  The Transparency Sale - How...

  Todd Caponi

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  The future of sales is radically transparent. Are you ready for it? 
  Buyers today have knowledge at their fingertips and most of their information gathering will routinely happen before you even walk through the door or get them on the phone. Armed with information, their guard is up – and they are skeptical. 
  Today, anyone buying anything relies on reviews and feedback shared by strangers and often trust those anonymously posted experiences more than the claims made by the providers of the products or services themselves. They expect to see the full picture and find out all of the pros and cons before making any purchase. And the larger the purchase, the greater the demand for transparency. 
  What if the key to selling was to do exactly the opposite of what most sales courses tell you to do? 
  It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. Leveraging transparency and vulnerability in your presentations and your negotiations leads to faster buyer consensus, larger deals, faster payments, longer commitments and more predictable sales forecasts. 
  In this groundbreaking book, award winning sales leader Todd Caponi will reveal his hard-earned secrets for engaging potential buyers with unexpected honesty and understanding the buying brain to get the deal you want, while delighting your customer with the experience.

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  Plan B - The Real Deal Guide to...

  Kathleen Rich-New

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  A practical, sensible plan for finding the type of self-employment that suits you, and taking charge of your own future.   If you dream of getting out of job jail—or if a layoff has left you thinking about finally pursuing your entrepreneurial dreams—this easy-to-read guide shows you how to create a Plan B business that fits your skills, interests, and preferred work lifestyle.   You will learn the four ways to create an income when there aren’t any jobs available—or any jobs that interest you. Filled with stories of successes and failures, this practical book covers the good, the bad, and the ugly about each of the business models, so you can make smart decisions, avoid mistakes and pitfalls, and find a better alternative for a fulfilling life when Plan A just isn’t working for you anymore.

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  Online Business - The Ultimate...

  Zach A. Brae

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  Do you have a fantastic business idea you want to implement? 
  Do you see the online community as the perfect place to launch it? 
  Could you imagine earning hundreds of thousands through it? 
   Online businesses have rapidly increased in the past few years as the internet becomes ever more complex and people come up with new and exciting ideas that are ideal for modern living. The fact that trade can be done internationally across the web is another perfect reason for setting up an online business, but do you have what it takes? 
  In this short but informative audio book, Online Business: The Ultimate Guide to Launch Your Own Seven-Figure Internet Business, you will find all you need to know about starting your own online business, including: 
  - Why do you want to start an online business? 
  - Major Online business models 
  - Creating an online business 
  aArmed with this information you can make an informed decision about what sort of business would suit you best and which ones will make you the most money. After that, the world is open for trade. 
  Get yourself a copy of Online Business and see how it could help you take the first steps to owning a business that could make you rich!

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  Leader Mentoring - Find Inspire...

  Michael Shenkman

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  A compilation of moving stories and helpful guidance discusses how to become a successful mentor and leader while looking at the benefits mentoring has to all parties involved.

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  The Four-Day Workweek

  Robert Grosse

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  The Backpack: How to Understand and Manage Yourself While Loving Others Along the Way tells the story of Jon, Sofia, and Buddy, whose pathways merge on a life-changing flight. Written by a senior consultant with the Flippen Group (a worldwide leader in self-awareness training), the book brings together an angry passenger, a wise flight attendant, and a down-home cowboy. Their chance meeting leads to the ride of their lives as they fully grasp the importance and meaning of their backpacks. 
   
  As this engaging story reveals, self-awareness is like a backpack! If we are to be prepared to succeed on the journey of life, we need to know and accept which backpack is ours, decide what we need to put in it or take out of it, and be fully aware of how our backpacks are affecting all of the other passengers around us. The question is: Are we whacking the other passengers with our backpack as we travel through life...or are we helping them? 
   
  The Backpack offers a story that explores the concepts of self-awareness and other-awareness, including the importance of appreciating your personality, living by your core values, mentally preparing for your day, being aware of your impact on others, and packing your backpack wisely.

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