Outros livros que poderiam interessá-lo

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  How Calm Whipped Up a Storm -...

  Peter Friedman, Michael Acton...

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  This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. 
  With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. 
  This book is at least two things: part case study and part how-to guide. 
  It’s a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big. 
  It’s also a guide to how YOU can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.” 
  You will learn why: 
  • There are two kinds of PR – and you need to do both. 
  • Silly PR is better than serious PR. 
  • “These days only two things win attention: Celebrities and ‘Weird’.” 
  • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing. 
  • One lightning bolt of attention is not enough; you need rolling thunder. 
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  “Every app and startup should study Peter’s 10 Golden Rules of PR and Guerrilla Marketing and his advice on the secrets of creating a buzzy, talked-about brand.” 
  Michael Acton Smith, co-founder of Calm

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  Invitation to Law and Society...

  Kitty Calavita

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  Law and society is a rapidly growing field that turns the conventional view of law as mythical abstraction on its head. Kitty Calavita brilliantly brings to life the ways in which law is found not only in statutes and courtrooms but in our institutions and interactions, while inviting readers into conversations that introduce the field’s dominant themes and most lively disagreements. Deftly interweaving scholarship with familiar examples, Calavita shows how scholars in the discipline are collectively engaged in a subversive exposé of law’s public mythology. While surveying prominent issues and distinctive approaches to both law as it is written and actual legal practices, as well as the law’s potential as a tool for social change, this volume provides a view of law that is more real but just as compelling as its mythic counterpart. 
  With this second edition of Invitation to Law and Society, Calavita brings up to date what is arguably the leading introduction to this exciting, evolving field of inquiry and adds a new chapter on the growing law and cultural studies movement.

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  The Enchiridion - What Depends...

  Elizabeth Carter, Epictetus

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  In this classic of stoic philosophy, Epictetus gives short rules for living a well-ordered life, defined by knowing what is in your control and not getting upset about what isn't. Compiled by his student Arrian from classroom lectures, it distills a lifetime of ethical teaching into fifty-two short precepts. In true Stoci fashion, there's no metaphysics, cosmology, or fluff, just clear nd simple rules for living a considered and well-balanced life. 
  The basic principle is is simple: separate what depends on you from what doesn't. Epictetus says you should focus on the things that are on your side, like judgment, impulse, desire, and aversion, and ignore or rise above the things that are not on your side, like body, property, reputation, office, and death itself. Everything outside your will is “indifferent”—not because it lacks value, but because it's not in your control. If it's not down to you, why worry about it? He says we should treat any disturbance we can't control as a mistake in our own reasoning, then to correct that mistake on the spot. 
  The Enchiridion proposes that when someone insults you, you should remember that they judge appearances, not truth. When a loved one travels or dies, remind yourself that departure is part of nature. When desire pulls you toward a goal, pause and examine the cost of being disappointed. When you lose something, say simply that it's been 'returned', not lost. 
  This Stoic handbook has influenced major figures for millennia. After influencing Marcus Aurelius' Meditations, it was referenced by Michel de Montaigne and Blaise Pascal, carried on his military campaigns by Frederick the Great, and went on to profoundly influence the works of Matthew Arnold and Ralph Waldo Emerson. Even now influences the approach of Cognitive Behavioural Therapy.

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  Rescuing Socrates - How the...

  Roosevelt Montás

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  This audiobook narrated by Dominican-born scholar Roosevelt Montás tells the story of how the Great Books transformed his life—and why they have the power to speak to people of all backgrounds
  
  What is the value of a liberal education? Traditionally characterized by a rigorous engagement with the classics of Western thought and literature, this approach to education is all but extinct in American universities, replaced by flexible distribution requirements and ever-narrower academic specialization. Many academics attack the very idea of a Western canon as chauvinistic, while the general public increasingly doubts the value of the humanities. In Rescuing Socrates, Dominican-born American academic Roosevelt Montás tells the story of how a liberal education transformed his life, and offers an intimate account of the relevance of the Great Books today, especially to members of historically marginalized communities.
  
  Montás emigrated from the Dominican Republic to Queens, New York, when he was twelve and encountered the Western classics as an undergraduate in Columbia University's renowned Core Curriculum, one of America's last remaining Great Books programs. The experience changed his life and determined his career—he went on to earn a PhD in English and comparative literature, serve as director of Columbia's Center for the Core Curriculum, and start a Great Books program for low-income high school students who aspire to be the first in their families to attend college.
  
  Weaving together memoir and literary reflection, Rescuing Socrates describes how four authors—Plato, Augustine, Freud, and Gandhi—had a profound impact on Montás's life. In doing so, the book drives home what it's like to experience a liberal education—and why it can still remake lives.

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  French Express: Turbocharge Your...

  Alexandre Verbeau

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  Bonjour! Ready to embark on your French learning adventure? Say bonjour to "French Express: Turbocharge Your Beginner Learning Journey"!  
  This audiobook is your passport to mastering French with ease.  
  Dive into Levels 1 to 8 and conquer grammar, phrases, and conversations effortlessly.  
  Whether you're on the go or jet-setting to Paris, this audio course is your ultimate travel companion.  
  Here's why "French Express" stands out: 
  - Comprehensive coverage of grammar, phrases, and conversations from beginner to intermediate levels. 
  - Convenient audio format allows for learning on the go, perfect for busy schedules and travel. 
  - Engaging and effective teaching methods to accelerate your learning process. 
  - Practical vocabulary and real-life dialogues to enhance your conversational skills. 
  - Expertly designed for English speakers, making learning French intuitive and enjoyable. 
  Bid farewell to language barriers and embrace fluency with "French Express"!  
  Start your journey to mastering French today.Ready to immerse yourself in the language of love? Get your copy of "French Express" now!

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  Birds

  Pamela Dell

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  Take to the skies with songbirds and raptors, and waddle with some flightless birds, too! Organized by animal-science reference topics such as anatomy, migration, and life cycle, Birds introduces young readers and browsers to these feathered animals through full-color photos and concise, factual text.

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