Otros libros que te pueden interesar

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  Magnetic Marketing: How to...

  Jessica Frank

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  Marketing isn’t about chasing customers—it’s about attracting them. In Magnetic Marketing, Jessica Frank shows you how to build a brand that naturally pulls people in and keeps them coming back. 
  This book reveals how to create marketing that feels effortless and authentic, while still delivering powerful results. You’ll learn how to: 
  Position your brand to stand out in any market. 
  Craft messages that connect instantly with your ideal audience. 
  Build trust and loyalty that outlasts trends. 
  Turn first-time buyers into lifelong customers. 
  Create marketing systems that attract, engage, and retain. 
  With a mix of psychology, strategy, and practical tools, Magnetic Marketing is your blueprint for building irresistible pull—so you stop chasing leads and start attracting customers who stick. 
  Because the best marketing doesn’t push—it pulls.

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  Innovative Insurance - How to...

  Shawn Woedl

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  Have you noticed that fix - and flip television shows seem to be on every television in America lately? They’re on at banks, hotel lobbies, airports, and even buses. And why have they risen so dramatically in popularity over the last few years? Television has made real estate investing seem like the easiest way to make money. If you can swing a hammer, you can flip a house. Right?  Well, it probably goes without saying that it’s a lot more complicated than that. Truth is, most real estate investors fail the first time out. Think about it. If every fix-and-flip project went smoothly, it wouldn’t make for very interesting television. These investments fail for various reasons, of course, but a substantial portion of them fail when things inevitably go haywire, and the investor is not able to financially recover from the loss.  This is the book that every real estate investor wishes they had read before they bought that insurance policy that didn’t cover their property adequately. It is the book that could have saved hundreds, thousands, and even millions of dollars for property owners when they were sued for something they didn’t realize they could be sued for. It is also the book that those television shows don’t tell you about because insurance isn’t sexy enough for TV.  But “Innovative Insurance” is full of tips, hints, and practical advice that can save you stress and allow you to sleep well at night. Whether you own a hundred rental properties and just need to tweak your policy to make it suit your portfolio best, or you recently inherited your grandparents 1940’s cottage, you will find information that can help you navigate the ever-shifting sands of insurance.  Topics include: Why we have insurance and what it’s supposed to do Types of insurance forms Difference between soft and hard markets Common types of investors and investing goals Appetite for risk Lender requirements and hints for success Factors that affect insurance ratesCommon terms such as ACV, RC, coinsurance, umbrellasFactors that affect your property deductible choiceExclusions and gapsLiability Special circumstances that affect insurabilityThe goal of this book is to arm readers with the knowledge they need to ask the right questions, make the right decisions, and cover their assets in the best possible way for their unique situation and goals. Sure, maybe insurance isn’t sexy, but being made whole after a catastrophe or avoiding a million-dollar lawsuit certainly has its appeal. Wouldn’t you agree?

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  Leadership Beyond Borders - A...

  Midhat Zwayen

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  Western leaders face significant challenges when conducting business in Iraq, from navigating cultural differences to overcoming ingrained misconceptions. In Leadership Beyond Borders, Midhat Zwayen delivers a powerful guide to overcoming these obstacles with culturally attuned leadership practices.

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  Money Together - How to find...

  Douglas Boneparth, Heather...

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  "A must-read for every couple navigating one of life’s most sensitive topics."—Morgan Housel, two-time bestselling author, The Psychology of Money and Same as EverMoney talks. Are you listening?Your relationship with money begins long before you find a partner, and it isn’t quick to change just because you love someone. Your money behaviours reflect your identities, values, and deepest feelings. So, you’ll need more than budgets and bank accounts to navigate them together.In Money Together, Heather and Douglas Boneparth – financial gurus and married couple – help couples in every era of their lives approach money with greater fairness, sustainability, respect, and love. They offer short stories from their own lives, as well as those from other couples whose experiences are as raw and real as they get. With help from leading financial experts, couples therapists, psychologists, and more, they offer a fresh, human perspective on a taboo topic that leaves too much unsaid.Money Together is more than a money guide – it’s a movement for creating powerful relationships with both partners at the table.

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  Leadership Shock - Using...

  Pete Steinberg

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  Overcome Leadership Shock and Transform Your ApproachHow to adapt your leadership style to new challenges and environments"Leadership shock" can strike even the most seasoned professionals when assuming a new role. What brought past success suddenly doesn't work, creating self-doubt. In Leadership Shock, executive coach and Olympic rugby coach Pete Steinberg draws on his decades of experience of guiding leaders through transitions and uses case studies to introduce the "Authentic Leadership Model," which allows a leader to redefine their priorities and leadership styles to thrive in their new position.

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  Leadership Is an Art

  Max DePree

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  As president and CEO of Herman Miller, Inc.—a firm which ranked high in Fortune magazine's surveys of the most admired, best managed companies to work for in America—Max DePree nurtured a culture of open communication and inclusion. In Leadership Is an Art, DePree expounds on his innovative style of business stewardship, one that contributed to the remarkable success of his firm and other respected American companies. DePree emphasizes a humanistic approach, which encourages relationship-building and idea-sharing at all levels of the organization. In a unique take for a business guide, he also stresses the importance of corporate responsibility and the power of generosity.

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