Junte-se a nós em uma viagem ao mundo dos livros!
Adicionar este livro à prateleira
Grey
Deixe um novo comentário Default profile 50px
Grey
Assine para ler o livro completo ou leia as primeiras páginas de graça!
All characters reduced
Story Selling - cover
LER

Story Selling

Amelia Green

Tradutor A AI

Editora: Publifye

  • 0
  • 0
  • 0

Sinopse

In today's competitive landscape, "Story Selling" argues that mastering the art of storytelling is crucial for business success. The book explores how narratives forge emotional connections, captivate audiences, and drive purchasing decisions, offering a blend of neuroscience, practical frameworks, and ethical considerations. Understand why stories resonate deeply by activating specific brain regions, influencing behavior, and fostering memorable experiences.

 
This book provides actionable insights for using storytelling in marketing and sales through frameworks like the hero's journey or problem-solution narratives. It emphasizes the need for authenticity and responsibility in persuasion, ensuring trust and long-term customer relationships.

 
Case studies and real-world examples demonstrate how successful companies have leveraged storytelling to build their brands. Beginning with the psychology behind effective narratives, the book progresses into specific techniques and channels for story deployment. It concludes by addressing the ethical implications of storytelling, advocating for transparency and genuine connection.

 
"Story Selling" equips entrepreneurs, business managers, and marketing professionals with the tools to craft compelling narratives that resonate with audiences and achieve business objectives.
Disponível desde: 03/03/2025.
Comprimento de impressão: 98 páginas.

Outros livros que poderiam interessá-lo

  • Hiring Your Right #2 Leader - Gain More Time Earn More Income Create More Impact - cover

    Hiring Your Right #2 Leader -...

    Alec Broadfoot

    • 0
    • 0
    • 0
    Is the right person leading your team? 
    The statistics on hiring a leader for your company are astoundingly low. According to Gallup, only 18% of the time do employers get it right. Hiring leaders is an important investment, but comes at a high cost. Hiring a recruiter could be a waste of both time and money (there is a much better alternative). 
    Author Alec Broadfoot has been helping entrepreneurs hire the “right” leaders since 2012 with his company, VisionSpark. Using a scientific approach, he uses the Hire with Confidence System™ to onboard key leaders for your business. 
    In Hiring Your Right #2 Leader, Alec shares with you this groundbreaking method that will:Teach you the key success attributes your number two leader must have so you can save time and moneyDemonstrate a science-based approach to hiring so you gain a number two leader who will positively impact your businessAllow you to discover how to avoid the biggest mistakes made in hiring your number two (hint: resume-only interviewing is outdated) so you hire the right person the first time 
    Feeling a bit overwhelmed and wondering where to start? Let this book be your GPS. With a 95% success rate on hundreds of leadership searches, let Alec teach you how to hire your right number two. 
    Stop hiring the wrong people with your gut, and start building your dream team with Alec’s help today!
    Ver livro
  • Managing People - cover

    Managing People

    ProBusinessEducation Team

    • 0
    • 0
    • 0
    Management means working with a team of personnel in an organization. The management in terms of a layman construes to be an exceptional executive sharing of an air-conditioned cubicle with a boardroom and an upholstered chair. Many people view the administration as controlling others. Other people may consider management as good as simple clerical work and putting out fancy signatures. However, the process of planning, organizing, recruiting, instructing, organizing, and regulating the activities of business enterprises are genuinely managerial activities. It is also inferred as a leadership strategy, decision-making, and a means of coordinating with the team. 
    Managing people is much more of an art than it is a science. There is no magic formula to follow or a set of rules to adopt. Like any real art, improving on it takes a personal motif and an unrelenting commitment. Great managers do curb the instinct to employ people whose abilities are a decent match for the way a job is already optimized; rather, they are looking for those whose work ethics will reshape the discharge of that specific obligation.
    Ver livro
  • Face Your Financial Fears - The simple guide to fixing your relationship with money - cover

    Face Your Financial Fears - The...

    Jake Cousineau

    • 0
    • 0
    • 0
    Is getting your finances in order at the top of your to-do list each year? Do you feel guilty about your money habits and overwhelmed by the thought of addressing them? Does your lack of financial knowledge prevent you from taking any real steps toward change?Your road to financial freedom does not have to be as stressful as you think, and your financial situation is likely not as bleak as it appears.Most people are never taught personal finance, yet they feel shame for not knowing the solutions to their financial problems in adulthood. Jake Cousineau's Face Your Financial Fears addresses these issues by making personal finance personal – Jake helps you to understand your financial situation, provides actionable steps to address your money problems, and sets measurable goals that are relevant to you.Following the success of his first book, How to Adult: Personal Finance for the Real World, Jake continues his commitment to financial education with this guilt-free guide for readers who may have already made money mistakes and are looking for a way to improve their financial outlook. This book will help you:- Take control of your relationship with money- Create an effective budget that is catered to you- Eliminate your debt and begin to build wealth- Gain the confidence to help you invest capably and confidently- Understand your retirement goals and how to achieve themStop putting off these financial lessons and begin your journey to financial freedom today.
    Ver livro
  • The Brand Bubble - The Looming Crisis in Brand Value and How to Avoid It - cover

    The Brand Bubble - The Looming...

    Edward Lebar, John Gerzema

    • 0
    • 0
    • 0
    This book lays out credible evidence that points to yet another  impending bubble. One which, if not corrected, could drive down  valuation multiples and stock prices around the world.    The authors have concluded from a detailed analysis of a  decades worth of brand and financial data that business is  riding on yet another bubble.  A brand bubble.   The traditional business models and strategies marketers have  used for generations simply no longer work. While most managers  still see metrics like trust and awareness as the backbone of how  brands are built, analysis shows theyre dead  wrongthese metrics do not add to increased asset value. In  fact, by following them, marketers are led astray, actually  hastening the declining value of their brands.   The authors lay out a clear path to jumpstart the  power of branding again. They show the brands that are  succeeding already  and will succeed in the future   have an insatiable appetite for creativity and a questing spirit  for change.  They understand differentiation and how to evolve  it. What they have is a more powerful form of  differentiation. These brands offer consumers a palpable sense  of movement and direction and contain energized differentiation  that drive future corporate financial performance far greater than  the traditional brands that have formerly dominated the market.
    Ver livro
  • Seeing the Unseen - Behind Chinese Tech Giants' Global Venturing - cover

    Seeing the Unseen - Behind...

    Jianggan Li, Guoli Chen

    • 0
    • 0
    • 0
    In the last few years, we have seen a meteoric rise of Chinese tech companies across the world. Alibaba stock price movements unnerved investors globally, venture capitalists searched for the next Meituan or Pinduoduo in Southeast Asia and Latin America, and of course, Tik Tok, the most popular content platform in the world today, originated from China. The founders of such companies are typically credited with the "tenacity to rough it out" and the "vision to take their companies to new heights." However, the same can be said about Silicon Valley founders, or any successful entrepreneur. So, what gives Chinese founders and their companies the advantage in becoming multi-billion global enterprises? How does their leadership set strategies? How do they motivate their people? How do they move so fast and defend their turf in China's hyper-competitive tech market? When they expand overseas, how do they determine what they keep and what they need to let go of? And most importantly, what do these things mean to you as a competitor, investor, regulator, or even as an executive or customer of such companies? 
     
     
     
    Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing answers these questions and delves into the fascinating world of Chinese logic that shapes how tech leaders make and implement decisions, many of which are seldom seen outside China.
    Ver livro
  • PMP Secrets: Transform Leadership with Unseen Strategies for Success - "Discover transformative leadership strategies with PMP Secrets audiobook – your key to achieving exceptional success!" - cover

    PMP Secrets: Transform...

    Gideon Cartwright

    • 0
    • 0
    • 0
    PMP Secrets: Transform Leadership with Unseen Strategies for Success 
    Are you eager to advance your career and enhance your expertise by successfully navigating the challenges of project management? 
    In search of a detailed guide that encompasses everything you need to excel in your project management journey? 
    Your quest ends here! 
    This audiobook acts as your ultimate resource for expanding your knowledge, honing your skills, and immersing yourself in practical exercises. With this, you're equipped to achieve greatness. 
    Updated for the latest project management standards. 
    Key features of this enhanced audiobook: 
    - In-depth insights on unlocking potential, elevating teams, and achieving extraordinary results. 
      - Comprehensive explanation of leadership concepts and strategies. 
    - Effective techniques for preparation and execution of leadership skills. 
    What sets our audiobook apart is its thorough exploration of essential topics, ensuring you're fully equipped for success. We dive deep into concepts rather than glossing over them. 
    Please be aware that this audiobook is not affiliated with any official project management body and serves as an independent resource to empower you. 
    Crafted with a logical structure and straightforward language, our guide guarantees seamless transitions between topics. Say farewell to complicated jargon and embrace clear, precise, and technically accurate content. 
    So, why wait? Click the BUY NOW button, secure your audiobook, and embark on your journey to project management success! 
    Unlock your potential today!
    Ver livro