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Summary

An organizations competitive advantage hinges on its  ability to adapt rapidly and continuously to market change, and  every business must develop the essential skills for capturing  narrow windows of opportunity. Successful technology-based firms  like Google, Apple, and Amazon have all mastered agility within  their core business practices, and Amanda Setili shows how these  companies and others spot new market opportunities and make the  right choices about what to invest in, what to change, and what to  abandon. The Agility Advantage will show you how to:    See through your customers eyes, spot new opportunities  for growth, and innovate for extraordinary customer value  Exploit market trends and focus on the right markets  Anticipate future changes in competitor capability, customer  need, and technologywhile managing uncertainty and risk  Leverage the power of purpose, employee autonomy, and  continuous adaptation  Mix logic with imagination, flexibility, and resolve to grow  your business in a profitable and sustainable way    Only those business who have mastered true agility will be able  to act quickly enough to capture the opportunities of tomorrow.  With a wealth of valuable information and practical strategies,  The Agility Advantage is essential reading for any company  to adapt and thrive in todays fast-changing world.

Duration: about 7 hours (06:54:16)
Publishing date: 2022-02-11; Unabridged; Copyright Year: 2022. Copyright Statment: —

• Business & Economics