Other books that might interest you

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  The Cereal Killer - The Twisted...

  John Harpoon

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  The invention of breakfast cereal marked a turning point in modern eating habits, blending health-conscious innovation with industrial progress. During the late 19th century, many Americans consumed heavy, meat-based breakfasts, which were criticized by health reformers for contributing to widespread digestive issues and lethargy. It was against this backdrop that breakfast cereal was born—a light, convenient, and nutritious alternative that would revolutionize morning meals. 
  Dr. John Harvey Kellogg, a prominent health reformer and director of the Battle Creek Sanitarium in Michigan, played a pivotal role in this transformation. Guided by his Seventh-day Adventist beliefs, Kellogg advocated for vegetarian diets and simple, unprocessed foods. In 1894, he and his brother, Will Keith Kellogg, inadvertently created the first flaked cereal while experimenting with boiled wheat dough. The flakes were originally served to sanitarium patients, quickly gaining popularity for their digestibility and appeal. 
  However, it wasn’t until Charles William Post, a patient at the sanitarium, entered the scene that cereal began its commercial rise. Inspired by the Kelloggs’ experiments, Post developed his own brand, "Grape-Nuts," in 1897. Unlike the Kelloggs, who initially viewed cereal as a tool for promoting health, Post aggressively marketed his product as a convenient and modern breakfast choice. His advertising strategies, which included bold health claims, brought cereal into the spotlight.

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  The Start-up Founder's Guide to...

  Pramod Maloo

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  'We don't have budgets to hire a chief marketing officer'. 
  'While I understand marketing, this digital marketing is not my cup of tea.' 
  'How do I know that the digital marketing agency I have hired is not taking me for a ride.' 
  How many times have you heard these statements from start-up founders? In the digital age where customers are buying more of digital influence (think Instagram, Meta) and google searches), startup owners need to be in control of their digital marketing game. The Start-up Founder's Guide to Digital Marketing brings you-the business owner- at the center stage and puts you in control of your digital marketing game. This 7-step guide will take you through the nuances of the digital game like never before, understand your target consumer's behavior and allocate your budgets in a focused manner so you can grow your business without losing your sleep and money.

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  Business Hints

  A. R. Calhoun

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  "Business Hints" by A. R. Calhoun is a practical guide offering valuable insights into various aspects of business management. From effective communication and decision-making to financial strategies, the book provides practical advice for entrepreneurs and business professionals. Calhoun combines experience and expertise to offer concise, actionable tips that can enhance business acumen and contribute to success in the dynamic world of commerce. Whether you're a seasoned business owner or a budding entrepreneur, this book serves as a helpful resource for navigating the challenges of the business landscape. Read in English, unabridged.

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  Creating a Powerful Business -...

  Andrew Ford

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  'I have dedicated 15 years to developing the e-ttraction method to help passionate people to build their own business so they can find freedom of time and money through entrepreneurship.' 
  Andrew Ford  
  e-ttraction is a practical and proven 12-step method that builds a powerful portfolio business around your personal brand, family and lifestyle. 
  Whether you're a top-shelf corporate escapee, a fed-up middle manager or a young entrepreneur the e-ttraction method can help you set up a business to achieve your life goals. The 12-step process is separated into three sections to Understand who you are and what you want to achieve, to Build the strategy and assets for your new business, and finally to Leverage your unique assets into a realistic and manageable business model.  
  Over the past decade, Andrew Ford's company Social Star, has successfully applied the e-ttraction method to hundreds of clients and changed countless lives. In Creating a Powerful Business Andrew shares, not only the exclusive method for success, but many examples and practical stories that bring the method to life to enable you to apply it for yourself.  
  Don't wake up feeling drained with a lack of purpose or inspiration, by being locked into working for others. Create an opportunity to build your own life-changing wealth, help more people and create your legacy - on your own terms. 
  "Working with Andrew is truly a life changing experience. He was exactly what I needed to help me believe not only in my business and ideas, but also in myself and my own abilities in harnessing my inner entrepreneur. " Penny Grant, Founder & CEO of Drool Experiences

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  God's Economy - Redefining the...

  Anonymous

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  While “health and wealth” proponents urge Christians to claim for themselves material blessings, others insist that God’s best gifts can’t be enjoyed until heaven. The truth of God’s intentions, writes acclaimed author Jonathan Wilson-Hartgrove, is far greater than either perspective suggests.Packed with inspiring stories, God’s Economy invites readers to step into the good life God intends his people to enjoy here and now—not a shrink-wrapped, plastic version of prosperity but a liberating approach to living that leads to genuine and lasting satisfaction.With persuasive enthusiasm, Jonathan Wilson-Hartgrove draws from the teachings of Jesus on money and explores five tactics for living in God’s economy of abundance. Rather than being subject to unpredictable market factors, those who live by God’s economy find their security in the richness of community and generosity.

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  Executing Your Business...

  Anonymous

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  Based on their work across companies in the automobile,  agriculture, and technology industries, the authors  outline 11 lessons learned in the process of working in and  with organizations in the process of transformation. These lessons  are:     The customer is always right except when they are not:  deals with customer-facing issues  What got you here may kill you there: Letting go of  what made you good is hard.  Execute on unconventional wisdom: debunk  best practices and use of unconventional wisdom  as an antidote for me too thinking.  Who melted my cheese?: examines how the heat and pressure of  mergers and acquisitions impacts transformation.  HR stands for Human Resources not Hiring Requisitions:   brings to light the central role of HR in transformation and  why this is the biggest missing piece  There is no strategy if nobody knows what to do:  provides insight into how smart sounding, unintelligible  presentations dont add up to effective action and what to do  about it  Consultants are not and excuse for not knowing what you  want: provides information on the use of consultants and how to  get a sound return on consulting  Yesterdays leadership skills may prevent  tomorrows success: delves into the sticky situation of  what happens when we find the enemy and it is us.   Dont let analysts run your business: how do  you get the street satisfied, the organization transformed, and  keep your job?   Spin is over-rated for creating value: examines the  effect of complete and utter candor in the face of merger where the  spin is replaced with unvarnished truth.   Merger is not a four letter word:  how  to address mergers in order to prevent the typical loss of  value experienced in most company marriages.

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