Other books that might interest you

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  Dilemma Management - Joined up...

  Tony Morden

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  Dilemma Management is a harsh work for the harsh and changing times in the UK. This book has been written to challenge the reader, maybe even to disconcert him or her.
  Tony Morden makes absolutely no apology for questioning outdated professional wisdoms or established paradigms, arguing that a large upward step change is urgently needed in professional mindset and competence in this country, and especially in a post-Coronavirus era.
  Tony defines and describes the process of dilemma management and illustrates this process with a variety of case studies from business, politics, healthcare, procurement, security, sport, and more generally from the taxpayer-funded public sector.

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  Everything I Know about...

  Aaron Goldman

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  Want Market Share? Google It!
  
   
  “Google is a once-in-a-generation company. Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it’s leading will affect everyone in media and marketing.” 
  
  -Brian Morrissey, Digital Editor, Adweek
  
   
  “An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business.” 
  
  -Rishad Tobaccowala , Chief Strategy & Innovation Officer, Vivaki
  
   
  About the Book
  
   
  You know you’ve hit it big when your name becomes a verb-and no one knows that better than Google. In just over 10 years, Google has become the world’s most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.
  
   
  How does Google do it? In a word: marketing.
  
   
  You may not think Google does much marketing. Indeed, it doesn’t do a lot of what has traditionally been viewed as marketing. But in today’s digital world, marketing has taken new shape-and Google is at the cutting edge.
  
   
  In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google’s playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).
  
   
  Along the way, he shows how Google’s tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:
  
   Tap into the Wisdom of Crowds: Get the signals you need directly from your customers
  
  Keep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass along
  
  Don’t Interrupt: Join the conversation-but avoid disrupting it
  
  Act Like Content: Provide value, not sales pitches
  
  Test Everything: Take no detail of your program for granted; you can always improve
  
  Show Off Your Assets: Distribute your brand everywhere
  
  
  
   
  The beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.
  
   
  In its mission to “organize the world’s information,” Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization’s marketing-and engage more customers than ever.

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  Communication Miracles at Work -...

  Matthew Gilbert

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  How to connect better with coworkers, clients, staff members, and bosses—for less stress and more success. 
   
  Communication Miracles at Work is about achieving a higher level of connectedness and understanding with co-workers, managers, staff members, and clients. Developed out of Matthew Gilbert's experience as a communication consultant, manager, facilitator—and employee—it reveals the relationship-building skills that result in workplace harmony and better results. It covers topics including:Corporate culture and how it enhances or hinders the ability of people to get alongThe role of stress in ineffective communicationIssues of gender in talking and listeningHow to use good communication in everyday situations 
   
  Readers are carefully guided toward seeing their own personal obstacles around communicating, and are given effective tools to make almost any workplace encounter an opportunity for personal growth. This book is for anyone who wants to have a better day-to-day experience at work, from those just entering the workforce to managers and CEOs. 
   
  “What we have in corporate America is a failure to communicate. Communication Miracles at Work offers practical, effective strategies to get us all on the same wavelength.” —Bob Rosner, author of The Boss’s Survival Guide 
   
  “If people in the workplace could practice the values espoused in this book, the world would be a better place.” —Susan Campbell, PhD, author of Getting Real

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  Extraordinary Content Creation...

  Margaret Kinley, Gil Fairfax

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  Extraordinary Content Creation Bundle, 2 in 1 Bundle: Content Writing Strategy and Creating Good ContentWith the age of print advertising fading into the abyss, having a strong online presence is more important than ever. It doesn’t matter what industry you're in or what size your business is! Getting noticed online must be a central part of your marketing strategy if you want customers to find you. This is where content comes in. No one can neglect the importance of quality content. Quality content attracts the audience itself automatically because audiences are always looking for content that fascinates them. If the content is unique, stylish, interesting and at the same time informative, then people will not only appreciate the content of the writer but will always wait for the writer to write more quality content. This bundle will teach you different tips and advice on how to write quality content all the time for your website so you can attract more audience that will boost your business. You will also learn how to create quality content for your business. It will also teach you about content marketing that can greatly increase the success of your business.This 2 in 1 bundle includes the following audiobooks:1. Content Writing Strategy: Discover Smart Strategies on How to Write Quality Content That Will Attract Your Target Audience2. Creating Good Content: The Ultimate on How to Write Quality Content to Help Increase the Profits of Your BusinessIf you want to learn more, scroll up and click “add to cart” now!

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  The Myths of Creativity - The...

  David Burkus

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  There is a mythology around creativity  a hazy system of  beliefs developed to try to understand what many believe to be  incomprehensible. Because of this mythology, many  businesspeople view creativity and innovation as vague and  inaccessible, assuming that creativity happens through a largely  transcendent process of inspiration to which only a select few  are granted access. Fortunately for all of us who need to be  more creative or lead our organizations through a creativity  process, this is simply not the case, and The Myths of  Creativity shows how anyone can drop the faulty conventional  wisdom of creativity, understand the actual research behind how the  creative process works, and ultimately generate impressive creative  results.  Each chapter of The Myths of Creativity debunks one  erroneous assumption about the creative process:    Chapter 1: The Sacred Myth: Creativity is not a distant  inspiration given to a select few, but comes from within  Chapter 2: The Breed Myth: Creativity is not a trait  that only certain individuals hold and pass along  Chapter 3: The Eureka Myth: Creative insight is not the  sudden spark romanticized by stories of Newtons Apple or  Archimedes bathtub, but involves a slow hunch  Chapter 4: The Originality Myth: Most creative ideas are  not unique or original, but are usually new combinations of older  ideas.  Chapter 5: The Expert Myth: Highly trained experts in a  particular domain are sometimes incapable of generating creative  insight. Instead, outsiders can provide the fresh perspective  needed to creatively solve complex problems.  Chapter 6: The Incentive Myth: Traditional incentives  like bonuses, awards or other carrots provide little  influence on creativity  Chapter 7: The Lone Creator Myth: Most innovation is the  product of a group of individuals and not any one person.  Chapter 8: The Brainstorming Myth: Creativity requires  more than merely the rapid generation of ideas.  Chapter 9: The Cohesive Myth: Cohesive cultures and  feel good environments can hinder innovation.  Chapter 10: The Constraints Myth: While the traditional  view of creativity is out-of-the-box or no  limits, constraints can actually help enhance creativity in  individuals and teams.  Chapter 11: The Mousetrap Myth: Creative ideas and  innovations dont experience immediate celebration like the  proverbial better mousetrap. Instead, they often  experience backlash as a first reaction.  Chapter 12: The Moral Myth: Enhancing creativity is not  always good.    The chapters are filled with fresh case studies from  Burkuss dissertation research.  The Myths of Creativity is essential reading for anyone  who feels like creativity is a struggle. It demystifies the  creative process, debunks myths that may be holding back your  creative juices, and ultimately will result in more and better  ideas for you and your team.

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  Elon Musk’s Hyperloop travels...

  Maurice Rosete

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  Elon Musk Daily News  
  Elon Musk’s Hyperloop travels 700 miles per hour (mph) into the future  
  Welcome to our top stories of the day and everything that involves "Elon Musk'', brought to you by Elon Musk daily news. Subjects include Tesla motors, SpaceX, Starlink, the Boring Company, Solar City, Tesla Power Wall Tech, Neuralink, DeepMind, Hyperloop, X.com, and much more.

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