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Summary

There is a mythology around creativity  a hazy system of  beliefs developed to try to understand what many believe to be  incomprehensible. Because of this mythology, many  businesspeople view creativity and innovation as vague and  inaccessible, assuming that creativity happens through a largely  transcendent process of inspiration to which only a select few  are granted access. Fortunately for all of us who need to be  more creative or lead our organizations through a creativity  process, this is simply not the case, and The Myths of  Creativity shows how anyone can drop the faulty conventional  wisdom of creativity, understand the actual research behind how the  creative process works, and ultimately generate impressive creative  results.  Each chapter of The Myths of Creativity debunks one  erroneous assumption about the creative process:    Chapter 1: The Sacred Myth: Creativity is not a distant  inspiration given to a select few, but comes from within  Chapter 2: The Breed Myth: Creativity is not a trait  that only certain individuals hold and pass along  Chapter 3: The Eureka Myth: Creative insight is not the  sudden spark romanticized by stories of Newtons Apple or  Archimedes bathtub, but involves a slow hunch  Chapter 4: The Originality Myth: Most creative ideas are  not unique or original, but are usually new combinations of older  ideas.  Chapter 5: The Expert Myth: Highly trained experts in a  particular domain are sometimes incapable of generating creative  insight. Instead, outsiders can provide the fresh perspective  needed to creatively solve complex problems.  Chapter 6: The Incentive Myth: Traditional incentives  like bonuses, awards or other carrots provide little  influence on creativity  Chapter 7: The Lone Creator Myth: Most innovation is the  product of a group of individuals and not any one person.  Chapter 8: The Brainstorming Myth: Creativity requires  more than merely the rapid generation of ideas.  Chapter 9: The Cohesive Myth: Cohesive cultures and  feel good environments can hinder innovation.  Chapter 10: The Constraints Myth: While the traditional  view of creativity is out-of-the-box or no  limits, constraints can actually help enhance creativity in  individuals and teams.  Chapter 11: The Mousetrap Myth: Creative ideas and  innovations dont experience immediate celebration like the  proverbial better mousetrap. Instead, they often  experience backlash as a first reaction.  Chapter 12: The Moral Myth: Enhancing creativity is not  always good.    The chapters are filled with fresh case studies from  Burkuss dissertation research.  The Myths of Creativity is essential reading for anyone  who feels like creativity is a struggle. It demystifies the  creative process, debunks myths that may be holding back your  creative juices, and ultimately will result in more and better  ideas for you and your team.

Duration: about 6 hours (05:58:58)
Publishing date: 2020-10-14; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business & Economics