Other books that might interest you

• 

  Natural capitalism & circular...

  Alejandro Pagés Tuñón

  • 0
  • 0
  • 0

  "this book is an exhortation to modify patterns of behavior, which includes the development of a paradigm and public policies that channel us towards a more prosperous, balanced and sustainable future..." – Juan Carlos Belausteguigoitia
  
  Alejandro Pagés skillfully guides us through a journey of awareness and renewal of human ties with nature, in order to guide actions towards the restoration of the Earth's biodiversity and the promotion of a articulated environmental economic agenda for companies and governments.
  
  The objective: to leave a legacy that allows the subsistence of the new generations and the survival of the species with which we share the planet.
  
  How can this book help you?
  
  
  
  -  You will learn about some of the most resonant ecological problems of our time, the crises that have occurred, their devastating effects and their relationship with the linear economy.
  
  -  You will learn two key concepts to question the logic of consumption and production today: natural capitalism and circular economy.
  
  -  You will understand the relationship between ecosystem restoration and the logic of circular business models arranged in a model of circular natural capitalism.
  
  -  You will identify the elements that must be contemplated by green policies that, from the fiscal and financial aspects, contribute both to economic development and to the protection of the environment.

  Show book

• 

  Mind Hacking - 25 Advanced...

  Gordon Lioy

  • 0
  • 0
  • 0

  Discover the Secrets of Mind Manipulation.In this book you'll learn a trasversal topic you can apply to sales, copywriting and marketing in general. 
  Persuasion is the fundamental skill for Marketing and Sales. With this audiobook you will discover 25 advanced techniques to hack the mind of your customers. 
  You can apply all these skills infinite times, from a simple sales letter copywriting to a complete marketing plan. The techniques you will discover are kept secret until now. These persuasion techniques were only used by Big Corporation or World Class Copywriters. Now you can gain massive success too. 
  PS: We've all been there. You will recognize that you've fallen into these mind traps hundreds of times. 
  Mind Hacking reveals you the hidden secrets of mental manipulation. 
  Here's a few things you will discover. 
  • How to create affinity with your client 
  • Use transparency and intrigue 
  • Learn how to use flattery and behavioral licences 
  • Design and create a ritual 
  • Use demonstrations at your advantage 
  • Which numbers you can leverage 
  • Appeal to authority - even if there's no real authority yet 
  • Discover how to craft a common enemy 
  • How to manage purchase friction 
  • Proceed by steps to avoid refusal 
  • How to be aggressive with sales 
  • Learn how to craft a false alternative 
  • Your clients are greedy. Monetize that Discover the magic words 
  • Satisfy the ego of your clients 
  • Create a sense of urgency 
  • Learn to gaslight your clients to make them consider your offers 
  • Discover the tricks to create familiarity with your customers 
  • Leverage hope and fears 
  • Increase the time investment to close huge sales

  Show book

• 

  Summary of John Carreyrou’s Bad...

  Falcon Press

  • 0
  • 0
  • 0

  Summary of John Carreyrou’s Bad Blood is a briskly paced narrative of the rise and fall of Theranos, the company that perpetrated perhaps the biggest fraud in medical technology history. The book follows the central characters in the company’s saga, especially Elizabeth Holmes, its founder...

  Show book

• 

  The Seven Lost Secrets of...

  Joe Vitale

  • 0
  • 0
  • 0

  During the 1920s and 1930s, Bruce Barton was a household name in America-a hugely successful advertising man who revolutionized his industry by treating customers like people, not like sheep to be fleeced. He created some of the most memorable and long-lived advertising slogans and campaigns in history. He understood how to succeed in business and advertising, and he set down his principles for success in bestselling books that put his name on everyone's lips. Those in advertising know Barton's name, but the rest of the country has long forgotten both the man and his wisdom. After discovering Barton's secrets of success for himself, Joe Vitale thought that we could all benefit from Barton's legacy. In 1992, Vitale published The Seven Lost Secrets of Success and-nineteen printings later-the book continues to guide thousands of people every year to a more successful and rewarding life based on the wisdom of the legendary Bruce Barton.  Part advertising how-to and part inspirational success guide, The Seven Lost Secrets of Success is a practical resource packed with wisdom you can use to reach your biggest career and personal goals. Now completely updated to include new and rare material on Barton-including a 1925 sales letter that drew an astounding 100 percent response-this audio book is the ultimate tool for promoting yourself or your business in foolproof ways that work in any decade. But more than just the secrets of great and effective advertising, this is a motivational guide to succeeding in every aspect of life. If you work in advertising or marketing, or if you run your own small business, these seven secrets will change the way you work and live. Apply them to your business and the profits will roll in; apply them to your life and happiness will follow. The Seven Lost Secrets of Success presents the straightforward and proven principles that brought Barton fame and fortune; they'll do the same for you.

  Show book

• 

  Thank You Economy The: The...

  Steven Porter

  • 0
  • 0
  • 0

  The Thank You Economy: The Ultimate Guide on Customer Retention. Discover How to Provide Excellent Customer Service and Let Your Customers Do Your Selling For YouYou know about testimonials – those little blurbs from customers that tell prospects how great a product or service is. But did you also know that over 70% of customers look at product reviews before buying? And 90% of participants in a Zendesk survey say they were influenced in their buying decisions by positive reviews. According to research firm McKinsey, customers that come in through the advocacy of other customers actually stay longer and pay you more over time. And it gets even better, because according to Influitive, customers who advocate for you will actually stay longer and pay you more.This audiobook will discuss the merits of good customer service to help with customer retention and how customer testimonials can massively make a difference and help your business grow.This audiobook will discuss the following topics:-Make Sure Your Customer Service Is Exceptional-Testimonials-Your Prospect’s Mindset-Tips on getting and using testimonials-Everyone In The Organization Must Be Trained To Reflect Your Vision-And many more!If you want to learn more, scroll up and click “add to cart” now!

  Show book

• 

  Virtual Selling - A Quick-Start...

  Jeb Blount

  • 0
  • 0
  • 0

  And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling became the new normal. Now, it is here to stay.Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost.Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.Virtual Selling features a foreword by Jeffrey Gitomer.

  Show book