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HBR's 10 Must Reads on Marketing Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)

Fred Reichheld, Roger L. Martin, Theodore Levitt, Sandra Matz, Harvard Business Review

Mindmasters (Gary Tiedmann narration) - The Data-Driven Science of Predicting and Changing Human Behavior

Sandra Matz

Mindmasters (Anna Caputo version) - The Data-Driven Science of Predicting and Changing Human Behavior

Sandra Matz