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Philip Kotler

Philip Kotler is known as the "father of modern marketing", a professor at the Kellogg School of Management at Northwestern University, and author of several bestselling marketing books

Reimagining Operational Excellence - Inspirations from Asia

Reimagining Operational Excellence - Inspirations from Asia

Jacky Mussry, Philip Kotler, Hermawan Kartajaya

Redefining Retail - 10 Guiding Principles for a Post-Digital World

Redefining Retail - 10 Guiding Principles for a Post-Digital World

Philip Kotler, Giuseppe Stigliano

Marketing 60 - The Future Is Immersive

Marketing 60 - The Future Is Immersive

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler

Entrepreneurial Marketing - Beyond Professionalism to Creativity Leadership and Sustainability

Entrepreneurial Marketing - Beyond Professionalism to Creativity Leadership and Sustainability

Hermawan Kartajaya, Philip Kotler, Jacky Mussry, Hooi Den Huan

HBR's 10 Must Reads on Strategic Marketing

HBR's 10 Must Reads on Strategic Marketing

Harvard Business Review, Philip Kotler, Theodore Levitt, Clayton Christensen, Fred Reichheld

Marketing 40 - Der Leitfaden für das Marketing der Zukunft

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Marketing 40 - Der Leitfaden für das Marketing der Zukunft

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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Marketing 40

Iwan Setiawan, Hermawan Kartajaya, Philip Kotler