Michael Houlihan
Michael Houlihan is the co-founder of Barefoot Cellars along with partner Bonnie Harvey. Although his business card read "Head Stomper", he officially served as president and CEO for 19 years. Starting with no money and no knowledge of the wine industry, he and Bonnie used out-of-the-box thinking coupled with solid business principles to build a leading national brand. They relied on Worthy Cause Marketing, instead of conventional advertising to grow a loyal following and promote their...
