David Hieatt
David Hieatt is not a theorist. He has built brands from nothing with next to nothing just by understanding a few basic rules. The ‘Scrapbook Chronicles’ Newsletter has become a cult newsletter for the Hiut Denim Co. Its open rate exceeds almost any standard. Before starting Hiut Denim in his home town of Cardigan, David worked at Saatchi and Saatchi and then built howies into one of the most influential active sports brands of the last decade. After selling howies to Timberland, he...
