Aaron Ahuvia
Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn whose work literally focuses on peace, love, and happiness. Regarding happiness, he has published extensively on how our lives as consumers—earning and spending money—influence our psychological well-being. Regarding love, he is the leading authority on why we love objects and activities, as well as how our love for our favorite things relates to the love we have for people. Finally, with regard to peace, his...
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