Outros livros que poderiam interessá-lo

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  Hooked on Value: Why Customers...

  Jessica Frank

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  Customers don’t buy products—they buy value. In Hooked on Value, Jessica Frank uncovers the real reasons people say “yes” and shows you how to position your product or service in a way that makes it irresistible. 
  Drawing on psychology, marketing, and real-world case studies, this book helps you: 
  Identify the hidden motivations that drive buying decisions. 
  Position your offer so customers see its true worth. 
  Create messaging that speaks to both logic and emotion. 
  Build long-term loyalty by delivering consistent value. 
  Avoid the trap of competing on price alone. 
  With practical strategies and actionable insights, Hooked on Value gives you the tools to move beyond features and benefits—and into the deeper value that creates lasting customer relationships. 
  Because when customers see the value, they can’t help but buy.

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  Educating for a Sustainable...

  Brian Gibson

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  What if education could heal the planet, restore equity, and reimagine what it means to be human? 
  In Educating for a Sustainable Future, Brian Gibson invites readers to embark on a bold intellectual and moral journey—one that redefines learning in the age of climate crisis, social inequality, and economic uncertainty. With clarity, compassion, and vision, Gibson challenges the limitations of capitalist models that have shaped our schools, societies, and sense of purpose. 
  Drawing on critical pedagogy, ecological philosophy, and contemporary ethics, this book examines how education can become a transformative force, cultivating empathy, creativity, and sustainability in every learner. It proposes a radical rethinking of how we teach, what we value, and why we learn. 
  Through thought-provoking analysis and inspiring real-world examples, Gibson shows that true education is not about competing for success, but about co-creating a just, sustainable, and flourishing world. 
  Inside you’ll discover:How current education systems perpetuate inequality and ecological harmWhat a post-capitalist framework for learning might look likeWays to cultivate ethical, democratic, and environmentally conscious classroomsStrategies for aligning education with the values of justice, care, and sustainability 
  Educating for a Sustainable Future is a powerful call to educators, policymakers, and global citizens who believe that a better world begins in the classroom—and that learning itself must evolve if humanity is to thrive. 
   

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  SMART Criteria - Become more...

  50 50minutes

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  The SMART way to set objectivesThis book is a practical and accessible guide to understanding and implementing the SMART criteria, providing you with the essential information and saving time.In 50 minutes you will be able to:  • Understand the 5 criteria that make up the SMART method (Specific, Measurable, Attainable, Realistic and Time-Bound)  • Follow the steps and ask the right questions in order to always set objectives that are achievable  • Apply the model in many different areas, including project management, marketing and personal development.ABOUT 50MINUTES.COM|Management & Marketing50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

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  How Is Greater Than What -...

  Preston Poore

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  Every leader struggles to find and communicate their “why.” 
  Young leaders are struggling to have authentic influence. 
  Entrepreneurs are on a quest to scale. 
  Churches and nonprofits follow the latest corporate strategies. 
  And it’s not working. 
  Despite our slogans, we still focus on numbers. 
  Do you want achievement or legacy? 
  These pages will help you create both. 
  "A powerful reminder that true leadership is not just about achieving results, but about how we achieve them." 
  — Dee Ann Turner, Former Vice President, Chick-fil-A, Inc., and best-selling author 
  Preston Poore spent 30 years leading in Fortune 500 companies like The Coca-Cola Company and The Hershey Company, and coaching numerous businesses and nonprofits—learning what works and how. He’s a Colson Fellow and Certified Maxwell Leadership Team Speaker, Trainer, and Executive Coach. 
  Visit prestonpoore.com

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  Be a big fish

  Paco Muro

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  Maybe you have an MBA and even run your own company. Paco Muro´s, Be a Big Fish, will remind you of the essential traits of effective leaders and productive employees that you and your staff should exhibit. Named one of Spain´s top seven management experts, Muro, a director of consulting firm Otto Walter, uses clear examples and engaging stories to demonstrate what he sees as a culture of workplace success. Managers need to use a combination of qualities from the "heart and the head", according to Muro, and "enthusiasm fuels talent," he emphasizes. Be a Big Fish provides a concise dose of management wisdom and the practical advice and anecdotes offered by Paco Muro stay in the minds of readers as they go about the business of their daily lives and careers. Such reminders are essential vitamins that keep top professionals healthy and enhance the existing abilities of those who are striving to get ahead.

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  Lead Like a Girl - The New...

  Dalia Feldheim, Sheryl Sandberg

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  Lead Like a Girl is a holistic look at how to achieve purpose and joy at work. It is about turning the world of work into a place where empathy, intuition, passion, and resilience take their rightful place, where women can lead like women and men can tap into their more feminine leadership traits and dare to lead (more) like a girl! 
   
   
   
  It's time to stop asking our women leaders to lead like men and instead start learning from what is working for our women leaders—and share that wisdom with everyone, men and women alike. Lead Like a Girl is a provocative call to action to all leaders to stop wearing an emotional mask at work and connect to their more feminine leadership traits—owning their passion, perseverance, people skills, and positivity. 
   
   
   
  With her flare for relatable storytelling, Dalia shares her executive leadership journey of over two decades backed by theoretical underpinning from the world of psychology, business, and mindfulness to encourage leaders to connect to their more feminine super powers: be courageous, lead from their heart, and dare to lead (more) like a girl.

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