D'autres livres qui pourraient vous intéresser

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  Introvert Negotiators Can...

  Zane Rozzi

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  Leverage is often the primary factor that moves negotiated outcomes in favor of one party at the expense of the other party. Leverage in negotiations is the power that one party has to influence - or control - the other party to the negotiation. Leverage is, therefore, incredibly important in determining the outcome of the negotiation. 
  If you think of a negotiation as dividing up a pie, leverage is, in fact, so powerful that someone with very poor negotiating skills, but who holds a lot of leverage, can often obtain the biggest piece of the pie - or even most of the pie - despite having very poor negotiating skills. Should a negotiator have both excellent negotiating skills and substantial leverage, that negotiator will easily dominate the negotiation. 
  Which party has the stronger influence or control over the other party can shift throughout the negotiation. Leverage is also not consistent with respect to all issues of the negotiation. You could have a lot of leverage in one area of the negotiation, but very little leverage in other areas of the negotiation. You might also have a lot of leverage over some specific individual members of the other team, but hardly any leverage over other specific individual members of the other team. You must, therefore, strategically apply your leverage in the way that maximizes your control of the negotiation. 
  Throughout this book, we'll discuss many ways you can both increase your leverage and decrease the other party's leverage. There are many different sources of leverage that can be easily gained or lost through your actions or the actions of the other party. 
  You'll be able to start applying what you've learned immediately after you've finished reading this book by using the example procedures, responses, strategies, behaviors, and action steps. It works; and it will work for you. Read this book, apply the information, and see for yourself.

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  Content that Rocks - Building a...

  J.A. Drexler

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  Content that Rocks: Building a Digital Brand with Powerful StorytellingIn today's fast-paced digital world, creating compelling content that resonates with audiences is crucial for building a successful brand. Content that Rocks is your ultimate guide to mastering the art of storytelling and content strategy. This audiobook takes you on a step-by-step journey, exploring how to craft captivating stories, optimize content for search engines, and embrace multimedia formats that will take your digital presence to the next level.Whether you're a marketer, entrepreneur, or content creator, this audiobook provides actionable insights on how to adapt to the latest trends and technologies, all while keeping your audience engaged. Learn how to develop a personalized content strategy, tap into the power of SEO, leverage the potential of video, infographics, and more, and discover the evolving landscape of digital storytelling.Start building a digital brand that rocks with this essential guide! 🎙️💻✨

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  Everybody Has a Podcast (Except...

  Anonyme

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  From the #1 New York Times bestselling McElroy Brothers, creators of the hit podcasts My Brother, My Brother and Me and The Adventure Zone, comes a helpful and hilarious how-to podcast guide covering everything you need to know to make, produce, edit, and promote a podcast…and get rich* doing it! (*Results not guaranteed.) 
  Justin, Travis, and Griffin McElroy made their names as “advice giving brothers who have no business giving advice” (New York Times) on the hit podcast My Brother, My Brother and Me. But while they may not have the best relationship or workplace advice, they certainly make you laugh, and they do know a thing or two about podcasting.   
  In fact, the McElroy Brothers have spent the last decade making podcasts, including My Brother, My Brother and Me; The Adventure Zone; Sawbones; and more. From their start, independently producing and releasing the early episodes of My Brother, My Brother and Me, to their eleven currently available podcasts, the McElroys have become experts in creating successful podcasts. And now, they want to share what they’ve learned with you. 
  In Everybody Has a Podcast (Except You), the McElroy Brothers will walk you through the process of turning an idea into ear-candy for legions of fans, sharing their expertise on everything from deciding on an effective name (definitely not something like My Brother, My Brother and Me), what type of microphone to use (definitely not one from the video game Rock Band), to making lots and lots of money (spoiler: you probably won’t). 
  A must-listen for anyone interested in podcasting, Everybody Has a Podcast (Except You) shares the keys to success as well as the mistakes to avoid and draws on the vast experiences of three of the funniest and most successful podcasters working today.

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  Life In The Pits - My Time as a...

  Brad Schaeffer

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  In 1989, Brad Schaeffer was working as an artist when his trader brother invited him to visit the floor of the Chicago Mercantile Exchange. Schaeffer promptly quit his job and became a clerk in that most iconic arena of raw capitalism. During the next six years, Schaeffer rose from clerk to trader, making markets on Eurodollar options in Chicago and heating oil options in New York. In that time, jammed literally shoulder-to-shoulder, he screamed, flailed his arms, hurled expletives, and pushed and shoved his way through his day. 
   
   
   
  In Life in the Pits, Schaeffer recalls the uneasy camaraderie of working right next to fierce competitors, the sheer intensity of dealing in stacks of money changing hands with a simple scream or hand signal, and the hijinks, excesses, and collection of characters as colorful as the jackets they wore, giving the listener an intimate look into what life was like down in the financial mosh pits. 
   
   
   
  A worthy successor to Liar's Poker and Reminiscences of a Stock Operator, Life in the Pits offers nuggets of wisdom on what makes a successful trader and the rules all must follow to survive in such an unforgiving environment. Schaeffer's often hilarious, yet sometimes profound, reflections take us on his personal journey from penniless artist to moving millions of dollars' worth of commodities in the blink of an eye.

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  Level the Curve - Data-Driven...

  Jamie Reynolds, Oliver Gelles

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  In Level the Curve, tech-savvy orthodontist and entrepreneur Dr. Jamie Reynolds teams with digital stats guru Oliver Gelles to rewrite the rules for running a profitable orthodontic practice. Their book offers a proven, data-driven system that’s the new gold standard in orthodontic practices all over the country.

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  The Wallet Allocation Rule -...

  Timothy L. Keiningham, Lerzan...

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  Companies spend billions of dollars each year measuring and  managing metrics like customer satisfaction and Net Promoter Score  (NPS) to improve customer loyalty.  Unfortunately, these  metrics don't link to what matters most: share of wallet (i.e., the  share of spending in a category that customers give to a brand).   The Wallet Allocation Rule presents a revolutionary  approach for winning the battle for share of customers' hearts,  minds, and wallets.  Backed by rock-solid science   published in the Harvard Business Review and MIT Sloan  Management Review The Wallet Allocation Rule  provides managers with a definitive way to drive beyond  traditional customer satisfaction and NPS to achieve goals for  profitability, market share, and growth.

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