Other books that might interest you

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  Healing Anxiety and Depression

  Daniel G. Amen, Lisa C. Routh M.D.

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  Dr. Amen has pioneered the clinical use of brain SPECT imaging in psychiatry. His clinics' signature brain scans have discovered that the illnesses of anxiety and depression are, in large part, the result of brain dysfunction. Scans have also determined that anxiety and depression often occur together, and there are seven distinct types of disorders. HEALING ANXIETY AND DEPRESSION reveals the major anxiety and depression centers of the brain and offers guidelines and tools to determine the specific type of anxiety and depression from which one suffers, and providing a comprehensive program for treating each type. This is a groundbreaking guide to conquering these devastating disorders.

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  Introduction to Pricing Strategies

  Introbooks Team

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  The world of marketing has shown immense growth since its birth and is continually growing. The business companies in the market run into neck-to-neck competition with each other and thus it has become important for each and every business company to be the best. The kind of strategies that a company uses within its different marketing sectors greatly determines the successfulness of a company. 
  Pricing Strategies can be defined as a way or a method of finding a competitive price of a product or a service. Pricing strategies are designated as one of the most important and highly demanded components in the field of the marketing mix. It helps the consumer in setting up an image regarding the standards and the quality of the final products rendered by the company thereby facilitating in the creation of an exceptional reputation of the firm in the market. 
  Product pricing has a big effect on the objectives of the company. It is important for the companies to use pricing strategically for adjusting the performance so that they can meet their revenue or profit objectives. However, the use of a pricing strategy can also have an unintended or adverse effect on the objectives of the company. The product pricing affects each of the price objectives – Profit, Customer and competitive.

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  Courage Goes to Work - How to...

  Bill Treasurer, John Ryan

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  The hardest part of a manager's job isn't staying organized, meeting deliverable dates, or staying on budget. It's dealing with people who are too comfortable doing things the way they've always been done and too afraid to do things differently—workers who are, as author Bill Treasurer puts it, too “comfeartable.” Such workers  fail to exert themselves any more than they have to, equating “just enough” with good enough. By avoiding even mild challenges, these workers thwart forward progress and make their businesses dangerously safe.   
  To combat this affliction, Treasurer proposes a bold antidote: courage. In Courage Goes to Work, he lays out a comprehensive, step-by-step process that treats courage as a skill that can be developed and strengthened. He Treasurer shows how managers can build workplace courage by modeling courageous behavior themselves, creating an environment where people feel safe taking chances and helping workers deal with fear.  
  To make the concept of courage more concrete, Treasurer identifies what he calls the Three Buckets of Courage: Try Courage, having the guts to take initiative; Trust Courage, being willing to follow the lead of others; and Tell Courage, being honest and assertive with coworkers and bosses. He illustrates each with a variety of vivid real-world examples and offers proven practices for helping your workers keep each bucket full.  
  Aristotle said that courage is the first virtue because it makes all other virtues possible. It's as true in business as it is in life. With more courage, workers gain the necessary confidence to take on harder projects, embrace company changes with more enthusiasm, and extend themselves in ways that will benefit their careers and their company. Courage Goes to Work is the first book to take a systematic approach to developing a vital but overlooked component of business success.

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  Content Marketing - 2...

  Michael W Hill

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  The book focuses on a strategic approach to brand building and using online platforms to your benefit. Learn how to master your website, blog, social network profiles and YouTube channels with this unique book. It will help you to understand the essence of branding and the difference between marketing and branding. 
  You will learn how to get started, whether you would like to do this on the side or as your new career choice as well as how to find your first job, working with a variety of clients, learning how to craft quality content that your clients will enjoy and some of the best tips to help you plan a sustainable strategy for long-term success. 
  Brand building is essential for today’s companies. No matter if it is a big brand, or a less known, but every product has to have its customers and consumers. Also, every person who became a brand has to have a fan-base to go by the name of a brand. 
  This book is helpful to marketers, bloggers, entrepreneurs, and anyone with interests to be aware of what exactly is copywriting and how to excel in this line of work. Users of the professional guidelines for copywriting can get the most excellent support to write a copy to sell products or services online for profits. 
  This Book coversWhat Is Branding?The Benefits of Building a Captivating BrandThe Fundamentals for Building Your BrandTips on How to Create and Maintain your Personal BrandBuilding a BrandThe Impact of SEO in Your Branding EffortsThe Traits of Successful BrandsBranding Your Business with Social MediaEffective Branding Techniques that attract customersReasons Why Personal Brands FadeBasics of copywritingQualities of a Copywriter

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  Has Fed Done All It Can?

  PBS NewsHour

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  Federal Reserve Chairman Ben Bernanke said Friday that the central bank is prepared to take new action to help the sagging economy if needed. Jeffrey Brown talks to economists Paul Krugman and Douglas Holtz-Eakin about whether the Fed is doing enough to lift the economy.

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  Successful Selling Bundle: 2 in...

  M.V. Milan, Xavier Hudson

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  Successful Selling Bundle: 2 in 1 Bundle, Selling 101 and Secrets of Closing the SaleIn order to have a successful and profitable business, the ideal situation is to be able to sell multiple products that are bestsellers. This would make sure you are continuously raking in huge profits. But if you are just starting your own online business, it is best to focus on one product that has the potential to be a bestseller instead of selling multiple ones. Once you become successful with one product, you can repeat its success with succeeding products you can sell and build your business from there. Another important activity associated with sales is closing. Closing is the most visible part of the sales process because, without it, you wouldn’t really be able to successfully sell anything. Sales are all about money and any successful businessman should be able to convince the customer to purchase their product or services so that he can generate income. In this bundle, you will learn about the whole process of how to sell a product successfully. You will get a step-by-step guide on how to find the right product to sell. You will learn effective strategies on how to turn an unknown product into a bestseller that would rake in profits. You will also discover how to promote and advertise your product in the long term. Another thing you will learn is innovative and effective ways of closing a sale. You will discover the primary concepts of what a quality closing is.This two-in-one bundle series includes the following audiobooks:1. Selling 101: The Ultimate Guide to Best Selling Techniques, Discover Effective Strategies on How To Make Even an Unknown Product Be a Bestseller2. Secrets of Closing the Sale: The Ultimate Guide on How To Perfectly Close a Sale, Discover Effective Closing Techniques and Secrets That Would Make You a Successful CloserGet your copy of Successful Selling 2 in 1 Bundle

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