Otros libros que te pueden interesar

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  American Business History - A...

  Walter A. Friedman

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  By the early twentieth century, it became common to describe the United States as a "business civilization." President Coolidge in 1925 said, "The chief business of the American people is business." More recently, historian Sven Beckert characterized Henry Ford's massive manufactory as the embodiment of America: "While Athens had its Parthenon and Rome its Colosseum, the United States had its River Rouge Factory in Detroit . . . " How did business come to assume such power and cultural centrality in America?This volume explores the variety of business enterprise in the United States and analyzes its presence in the country's economy, its evolution over time, and its meaning in society. It introduces listeners to formative business leaders (including Elbert Gary, Harlow Curtice, and Mary Kay Ash), leading firms (Mellon Bank, National Cash Register, Xerox), and fiction about business people (The Octopus, Babbitt, The Man in the Grey Flannel Suit). It also discusses Alfred Chandler, Joseph Schumpeter, Mira Wilkins, and others who made significant contributions to understanding of America's business history. This VSI pursues its three central themes—the evolution, scale, and culture of American business—in a chronological framework stretching from the American Revolution to today.

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  Accounting for Dummies 3rd Ed

  John A. Tracy

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  Use smart accounting to maximize profits and minimize confusion 
  Whether you're a small business owner or just want to understand your 401(k) statements, this new edition of Accounting For Dummies helps you get a handle on all those columns of numbers. With fully up-to-date accounting basics for business and personal finances, this book helps you to balance your books and stay in the black. 
  Discover how to: 
  Make sense of bookkeeping basics 
  Read a financial statement 
  Manage budgets for a better bottom line 
  Analyze business strengths and weaknesses 
  Evaluate accounting methods and business structures

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  Instagram Power Second Edition -...

  Jason Miles

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  Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. 
  
   
  
  The essential guide to marketing and building your business on Instagram - today’s hottest social media platform 
  
   
  
  While other social sites are declining in popularity, Instagram is hotter than ever-and shows no signs of cooling off any time soon. But it’s not just users that are flocking to the site, marketers love it too. With more features and marketing capabilities than ever, Instagram is a channel that smart marketers can’t afford to avoid. 
  
   
  
  Filled with proven strategies from leading Instagram experts this updated edition of Instagram Power walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach. With 15 new chapter subsections and revisions throughout, the book shows you how to leverage all the new features, including Insights, IGTV, Shop-able Posts, Stories, and Instagram Ads. 
  
   
  
  You’ll discover how to: 
  
   
  
  
  Leverage Instagram to build and strengthen your business or personal brand
  
  Design an effective marketing plan for the platform
  
  Sell directly on Instagram with Shop-able posts
  
  Avoid common pitfalls, and much more
  
  
  
   
  If you’re serious about marketing, you need to tap into the power of the world's most popular photo-sharing platform.This guide offers a road map to achieving Instagram marketing success.

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  Flipping the Switch - Unleash...

  John G. Miller

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  In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes liseners to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life:LEARNING: live an engaged and energized life through positive personal growth and changeOWNERSHIP: attain goals by becoming a solution-oriented person who solves problemsCREATIVITY: find new ways to achieve by succeeding "within the box"SERVICE: build a legacy by helping others succeedTRUST: develop deep and rewarding relationships With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by "flipping the switch."

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  History of Big Recessions

  IntroBooks Team

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  A recession is a decline in economic activity for a period of at least half a year. The world has seen several recessions of varying degrees. Every part of the human inhabitable world has experienced a recession at a point of history. Compared to the underdeveloped and developing countries, the developed nations usually fall into definitive recession. Some recessions are of long duration like the Great Depression, while some are less severe economic crises. There are many causes for a recession. Economists around the world use different techniques to predict the recession. Also, there are many indicators to establish an economic condition as a recession. A recession can have long-lasting impacts on human lives. It can affect different dimensions of society. There are also many economists who are of the opinion that recessions are a normal part of an economic cycle. Something that provides an opportunity to take remedial measures and bring in innovations.

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  Pity the Billionaire - The...

  Thomas Franke

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  From the bestselling author of What's the Matter with Kansas?, a wonderfully insightful and sardonic look at why the worst economy since the 1930s has brought about the revival of conservatismEconomic catastrophe usually brings social protest and demands for change—or at least it's supposed to. But when Thomas Frank set out in 2009 to look for expressions of American discontent, all he could find were loud demands that the economic system be made even harsher on the recession's victims and that society's traditional winners receive even grander prizes. The American Right, which had seemed moribund after the election of 2008, was strangely reinvigorated by the arrival of hard times. The Tea Party movement demanded not that we question the failed system but that we reaffirm our commitment to it. Republicans in Congress embarked on a bold strategy of total opposition to the liberal state. And TV phenom Glenn Beck demonstrated the commercial potential of heroic paranoia and the purest libertarian economics.In Pity the Billionaire, Frank, the great chronicler of American paradox, examines the peculiar mechanism by which dire economic circumstances have delivered wildly unexpected political results. Using firsthand reporting, a deep knowledge of the American Right, and a wicked sense of humor, he gives us the first full diagnosis of the cultural malady that has transformed collapse into profit, reconceived the Founding Fathers as heroes from an Ayn Rand novel, and enlisted the powerless in a fan club for the prosperous. The understanding Frank reaches is at once startling, original, and profound.

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