Otros libros que te pueden interesar

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  Advanced Brand Management (Third...

  Paul Temporal

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  This audiobook is narrated by an Authorised Voice Replica.Brands have never been more important than they are today.As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment.But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers.Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world.In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added.If you want to make your own branding a success, you can't afford to be without Advanced Brand Management.

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  Use of Knowledge in Society The:...

  Briefly Summaries

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  This is a concise summary and analysis of The Use of Knowledge in Society , by Friedrich A. Hayek.
  It is not the original book and is not affiliated with or endorsed by 
   Friedrich A. Hayek.
  Ideal those seeking a quick and insightful overview.
   
  The Use of Knowledge in Society explores the fundamental role of decentralized knowledge in economic decision-making and the organization of society. Through a concise and thought-provoking analysis, this book challenges the notion that centralized planning can effectively allocate resources, arguing instead for the power of price signals and individual actions to create a more efficient and adaptive economy. This work is a cornerstone of economic theory and continues to influence discussions on free markets, policy design, and the dynamic nature of human cooperation.

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  HBR's 10 Must Reads on Leading...

  Adam Grant, Michael E. Porter,...

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  Make work meaningful—and unleash your organization's full potential. 
   
  If you read (or listen to) nothing else on leading with purpose, listen to this book. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you define, communicate, and fulfill your organization's purpose—and deliver results. 
   
  This book will inspire you to connect the work to the "why"; bring people together in uncertain times; attract—and retain—the right talent; boost engagement, performance, and commitment; achieve mission-driven growth; and create value for your business and society. 
   
  This collection of articles includes "Put Purpose at the Core of Your Strategy," by Thomas W. Malnight, Ivy Buche, and Charles Dhanaraj; "What's the Purpose of Your Purpose?," by Jonathan Knowles, B. Tom Hunsaker, Hannah Grove, and Alison James; "Creating a Purpose-Driven Organization," by Robert E. Quinn and Anjan V. Thakor; "How Customers Can Rally Your Troops," by Adam Grant; "The Dual-Purpose Playbook," by Julie Battilana, Anne-Claire Pache, Metin Sengul, and Marissa Kimsey; "The New CEO Activists," by Aaron K. Chatterji and Michael W. Toffel; and more.

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  Blueprint for Success -...

  D Nathan Venture

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  Discover the Master Key to Revolutionizing Real Estate: Profitable Mixed-Use Developments 
   
  Embark on a journey that transforms the landscape of real estate investment through the lens of mixed-use developments. Blueprint for Success: Strategies for Profitable Mixed-Use Developments in Real Estate Investing is not merely a book; it’s your roadmap to mastering the art and science of creating vibrant, integrated spaces that cater to the evolving needs of communities and investors alike. 
   
  From the bustling street corners of dynamic cities to the tranquil vibes of suburban locales, mixed-use developments stand as beacons of innovation and efficiency. Through a meticulously curated blend of historical insights, market assessment strategies, and forward-thinking design principles, this book guides you through the complexities of developing projects that are as profitable as they are sustainable. 
   
  Dive deep into the essence of mixed-use development, exploring its roots and understanding its pivotal role in today’s urban and suburban landscapes. Uncover the secrets behind assessing market demand and choosing the perfect location that ensures your project’s success from the ground up. Grasp the intricacies of financial modeling, risk management, and investment strategies that shield your ventures amidst the fluctuating tides of the real estate market. 
   
  Whether you're a seasoned investor, an aspiring developer, or a student of the urban landscape, this book is your comprehensive guide to seizing the opportunities of mixed-use developments. Blueprint for Success equips you with the knowledge, strategies, and inspiration needed to leave a lasting impact on cities, communities, and the real estate industry. Step forth and shape the future—one mixed-use project at a time.

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  12 Rules To Become a Millionaire

  J Emanuel

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  "12 Rules to Become a Millionaire" is a comprehensive guide designed to empower readers on their journey to financial success and personal fulfillment. This book delves into essential principles, from cultivating a millionaire mindset and setting clear financial goals to developing effective budgeting strategies and investing wisely. It emphasizes the importance of diversifying income streams, continuous self-education, networking, embracing risk, and learning from failure. Additionally, it highlights the significance of maintaining work-life balance, optimizing tax strategies, and giving back to society. Each chapter offers practical advice, inspiring case studies, and actionable steps to help readers build wealth and achieve long-term prosperity. Whether you're an aspiring entrepreneur, a seasoned professional, or someone looking to improve your financial literacy, this book provides the tools and insights needed to transform your financial future and create a meaningful, impactful legacy.

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  Unlock Your Financial Success -...

  Vines Graener

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  This book is tailored for individuals looking to refine their investment strategies, assuming they already possess a basic understanding of financial concepts. Moreover, it proves pertinent for finance students seeking to explore alternative perspectives and counter-arguments to widely accepted market theories. 
  Index funds are essentially mutual funds that mirror a specific market index, like the S&P 500. This approach has stood the test of time as one of the most effective investment strategies. 
  This book is tailored for the investor, not the speculator. An investor seeks a stable monetary return on their portfolio, while a speculator operates more like a gambler, aiming for quick-hit profits. 
  The concept of a "Mastering Wall Street's Wealth-Building Secrets" suggests that past events don't dictate future outcomes. In investing, this means short-term gains and losses in the stock market are unpredictable. This contradicts the beliefs of many Wall Street professionals who assume they can outperform average returns through predictions. 
  Financial professionals typically follow two methodologies. The majority adhere to the "firm foundation" theory, which asserts that each stock has an intrinsic value based on measurable factors. Others subscribe to the "castles in the air" theory, suggesting stock prices are influenced by human perception and can be charted to reveal patterns.

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