Otros libros que te pueden interesar

• 

  Reputation Management - as the...

  Frank Gerwald

  • 0
  • 0
  • 0

  The aim of this study is to identify and prioritize factors that determine the reputation of insurance companies in Germany and Slovakia. After gaining an overview of the status of the issue through a systematic literature review, the insurers' perspective was examined. The customers' perspective was then examined by means of an online survey, which was answered by 224 insurance customers in Germany and Slovakia. The study showed that other factors often determine reputation in the insurance industry compared to other industries. Based on the results of the study, a 10-point plan was developed that provides insurers with a basis for reputation management in order to eliminate potential reputational risks in advance and prevent reputational damage.

  Ver libro

• 

  Create the Future - Tactics for...

  Jeremy Gutsche, Malcolm Gladwell

  • 0
  • 0
  • 0

  Create the Future is an exciting guidebook for disruptive thinking, innovation, and change, paired with The Innovation Handbook, an updated version of the award-winning book, Exploiting Chaos. The bestseller is loaded with the same tactics, tools, and frameworks that Gutsche's team uses to accelerate 700 of the world's most powerful brands, billionaires, CEOs, and NASA. 
   
   
   
  Throughout history, we know that chaos reshuffles the deck, changes consumer needs, switches who is in the lead, and creates unprecedented risk and opportunity. Chaos causes most people to retreat—but not always. Disney, CNN, Square, HP, Apple, Fortune Magazine, Uber, and AirBnB are just a few examples of companies that started during periods of rampant chaos and global economic recession. Crisis and chaos create opportunity, if you know where to look. The challenge is that your own success, neurological wiring, past decisions, and "7 Traps of Path Dependency" make it more difficult for you to realize your full potential. 
   
    
    
  In our post-COVID era of chaos and disruptive innovation, there are so many great opportunities within reach; however, most smart and successful people miss out because of these proven proven traps. If you could overcome these traps, what could you accomplish? How much more successful could your plans for innovation and change, actually be?

  Ver libro

• 

  Customer Acquisition Bundle 2 in...

  Hazel Cary, Arin Marlowe

  • 0
  • 0
  • 0

  Customer Acquisition Bundle, 2 in 1 Bundle: Thanks for the Feedback and The Referral EngineTwo of the best ways to acquire more customers are through referrals and testimonials from your current customers. And the best thing about this is it doesn’t really cost you anything.  Referral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing is excellent because the promotion is already coming from satisfied customers that’s why they are recommending your product or services to other people. Once you learn how to maximize referral marketing, you will be way ahead of your competition. You should also make sure to get as many testimonials from your customers because you can afford to hype your own products or services if you have testimonials from past customers who will back it up for you.This bundle will teach you everything about referral marketing. You will learn the effective strategies on how to increase referrals that would significantly increase your revenue. You will also learn how to get better testimonials from your customers. These are product specific and detail oriented testimonials that will truly bring credibility to your business so you can convince more customers to avail your products and services.This 2 in 1 bundle includes the following audiobooks:1. Thanks for the Feedback: Learn the Easiest Ways to Get Good Reviews and Better Testimonials for Your Products and Services2. The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessIf you want to learn more, download your copy of Customer Acquisition 2 in 1 Bundle today!

  Ver libro

• 

  Leading with Humanity - How...

  Tom Wellner

  • 0
  • 0
  • 0

  Be Human: Lessons from a CEO on How to Be Good and Do Right 
   
  Imagine being the CEO of a company that operates more than 475 senior living properties across North America and the United Kingdom during the time of COVID-19. No sector felt the crush of the global pandemic more acutely or more intimately. Having spent a career serving in leadership roles for public and private life science companies in Canada and Europe, Tom Wellner was uniquely prepared to demonstrate the innovation, collaboration, and compassion required to rapidly put in place safeguards for Revera’s residents and navigate the tumultuous organizational and economic disruptions caused by the pandemic. 
   
  In Leading with Humanity: How Purpose Creates Value, Wellner shares the ideas, traits, and innovative approaches all leaders in a post-COVID business climate will need to see their companies excel. Employing practical examples of creative problem-solving and applicable ideas for how to develop an effective business culture where people want to work and excel, Wellner provides leaders at all levels with the tools required for modern businesses. Readers will be inspired by the innovations Wellner has helped implement, and their passion for the people they serve will be reignited by this smart, accessible guide to human-focused leadership.

  Ver libro

• 

  Integrity @ Work - Finding your...

  Ralph Adamo

  • 0
  • 0
  • 0

  Integrity...You either have it or you don't. 
  The principle of integrity is universal in nature and scope. Whether consciously or subconsciously, it is the value that we all seek in the people we interact with, and the companies we do business with. 
  This is especially true when it comes to choosing a financial advisory firm. In the wealth management industry, recognizing integrity isn't always as easy as it is in other professions. 
  Choosing a financial advisor is a critical decision for you and your family but - do you know what to look for? Our new reality necessitates a panoramic wealth management approach that entails much more than just your investment portfolio. It must address all pieces of your financial puzzle. 
  This book serves as your guide to comprehensive wealth management's best practices and what that that looks like when delivered. Do you know how to compare financial advisors and the skillsets they bring to the table? By the end of this book, you will have your own checklist for comprehensive wealth management in practice and know the skillset you require in a financial advisor. 
  The wealth management industry has matured. You do not have to settle for less than a comprehensive and integrated approach to your finances. This book ensures that you don't.

  Ver libro

• 

  The Making of a Hunter - A...

  John Stephenson

  • 0
  • 0
  • 0

  Serve Well, Leave Well And Flourish 
  In The Making of a Hunter John Stephenson uses his years of experience helping service users through his highly regarded company Forces Transition Group (FTG) to explore the 5 fundamental elements required to successfully transition onto civvy street. 
  The Making of a Hunter combines John’s personal transition story with proven job acceleration practices to create a unique a handbook for all those leaving the Armed Forces. If you want to understand what it takes to craft a standout CV, effectively prepare for an interview, know how to network like a professional online and in-person, and identify the skills, qualities, and experience you have to land the right role for you, then this is the book you need. 
  Are you ready to become THE HUNTER?

  Ver libro