Outros livros que poderiam interessá-lo

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  Pipefuls

  Christopher Morley

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  A delightful collection of 48 essays on various topics of the human condition that caught his fancy. Witty, insightful and funny of course and on occasion thought provoking and even disturbing. From the preface "These sketches gave me pain to write; they will give the judicious patron pain to read; therefore we are quits. I think, as I look over their slattern paragraphs, of that most tragic hour—it falls about 4 p. m. in the office of an evening newspaper—when the unhappy compiler tries to round up the broodings of the day and still get home in time for supper. And yet perhaps the will-to-live is in them, for are they not a naked exhibit of the antics a man will commit in order to earn a living? In extenuation it may be pleaded that none of them are so long that they may not be mitigated by an accompanying pipe of tobacco." (Summary by phil chenevert)

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  From Data-Driven to People-Based...

  Marco Hassler

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  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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  Questioning the Millennium - A...

  Stephen Gould

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  More than a quarter of a century later, listen to what evolutionary scientist Stephen Jay Gould had to say about the approaching millennium.What is our concept of a millennium and how has its meaning shifted? When did the new millennium begin? And why must our calendars be so complex, anyway? Best-selling author Stephen Jay Gould applies his wit and erudition to explore these questions, which cover one of today's most pressing subjects. In 1950, at the age of 8, Gould developed an interest in the approaching millennium, when Life magazine marked the century's midpoint. The evolutionary scientist holds the mirror up to all of our millennial passions in this wide-ranging discussion that reveals our foibles, absurdities, and uniqueness—             in other words, our humanity.

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  Alcatraz - History and Design of...

  Donald MacDonald, Ira Nadel

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  This illustrated volume by the authors of Golden Gate Bridge explores the history and design of San Francisco’s infamous island prison. 
   
  Award-winning architect Donald MacDonald and acclaimed author Ira Nadel present the first complete history of Alcatraz told through its architecture. In friendly illustrations and accessible text, Alcatraz reveal the design decisions that have shaped the island from its first brick and masonry fortress to the infamous concrete cellblock, to the landscape design of its contemporary gardens and bird sanctuaries. 
   
  Packed with intriguing facts throughout, this little treasure allows an unprecedented glimpse into the life of the island. It is an entertaining look at one of the nation’s most visited destinations.

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  Affirmations To Attract Wealth

  Max Topoff

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  This new program will help you have a successful and abundant life. Your subconscious mind is a fertile soil that accepts any seed thrown into it. The thoughts, feelings, and words you speak or hear are those seeds. Everything that you now have in your life, you created yourself. And if you want change, then you need to start with your thoughts. Our thoughts create our reality, our present and future. And affirmations are the most powerful and very simple way to influence your subconscious. With repeated repetition of these affirmations, neural structures are activated and your subconscious mind is tuned to achieve what you want. Listen to them regularly before bed and during sleep for a month, and then these formulas will penetrate your subconscious and become part of you. Set your mind to acceptance.

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  Behavioral Genetics - The Clash...

  Ronald A. Carson, Mark A Rothstein

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  Nine essays examining the ethical, cultural, legal, and biological underpinnings of behavioral genetics. 
   
  Scientists conducting human genome research are identifying genetic disorders and traits at an accelerating rate. Genetic factors in human behavior appear particularly complex and slow to emerge, yet are raising their own set of difficult ethical, legal, and social issues. In Behavioral Genetics: The Clash of Culture and Biology, Ronald Carson and Mark Rothstein bring together well-known experts from the fields of genetics, ethics, neuroscience, psychiatry, sociology, and law to address the cultural, legal, and biological underpinnings of behavioral genetics. The authors discuss a broad range of topics, including the ethical questions arising from gene therapy and screening, molecular research in psychiatry, and the legal ramifications and social consequences of behavioral genetic information. Throughout, they focus on two basic concerns: the quality of the science behind behavioral genetic claims and the need to formulate an appropriate, ethically defensible response when the science turns out to be good. 
   
  “This book is well written and stimulating. The issues it raises are important for scientists and for those working in the legal and social-services fields, but they clearly also have relevance for everyone.” —The New England Journal of Medicine 
   
  “This . . . is the best introduction to behavioral genetics that I have read. The varying viewpoints . . . are presented with such clarity that [this book] should appeal to the general public and serve as a basic text for college courses.” —Jay Katz, Elizabeth K. Dollard Professor Emeritus of Law, Medicine, and Psychiatry, Harvey L. Karp Professiorial Lecturer in Law and Psychoanalysis, Yale Law School

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