Weitere Bücher, die Sie mögen werden

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  The Marketer's Guide to Creative...

  Jillian Gibbs

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  In this resource book, author and narrator Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower marketers to harness the power of their investment and make the most of the partners involved in their film and photography projects. 
  This audiobook has sound effects to help listeners track with the bulleted lists and graphics that are in the print version. Thank you to Hal Rayle for his creative direction, sound engineering, and additional voiceover!

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  Summary: The Go-Giver - A Little...

  Brooks Bryant

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  Disclaimer: This is not the official book, but a summary & it does not accompany the official. 
  Discover the unexpected path to a life of abundance and fulfillment with our comprehensive summary of 'The Go-Giver,' the revolutionary bestseller that turns conventional wisdom on its head. What if the key to success and prosperity isn't taking but giving? Dive into the five transformative 'Laws of Stratospheric Success,' principles that go against the grain but hold the power to change your life. 
  Through an enchanting story that follows a young go-getter named Joe, authors John David Mann and Bob Burg reveal that the secret to unparalleled achievement isn't being a ruthless competitor, but a compassionate giver. Learn how altering your focus from getting to giving can not only enrich your life but also build a lasting legacy of generosity and impact. 
  Are you tired of chasing success the hard way? Ready for an approach that brings both wealth and happiness? Open the door to endless possibilities with our expert summary of 'The Go-Giver.' 
  Join us on this enlightening journey and unlock the timeless lessons that will help you achieve your dreams while leaving a positive imprint on the world. If you're prepared to break away from the norm and lead a life filled with purpose and prosperity, this summary is your roadmap!

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  HBR Guide to Being a Great Boss

  Harvard Business Review

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  Are you a good boss—or a great one? 
   
   
   
  We know people don't leave jobs, they leave bosses. How can you be the type of boss that doesn't send employees running? One who makes your people happy to work for you? 
  You've got the basics covered. But can you raise your leadership level to be a boss who develops trust with their employees? How do you create a culture where learning—and failing—are ok? Can you go beyond evaluating performance and distributing bonuses once a year to finding ways to regularly share productive feedback—and recognize great work—in ways that work for the people who work for you? 
   
    
   
  You can meet the basic requirements of your job as leader and rise above to motivate the people on your team to do more—and be more—than they thought possible. Whether you're a first-time boss or you've been managing people forever and are looking for some new insights and inspiration, the HBR Guide to Being a Great Boss collects a variety of expert voices to share their advice on being a boss who sparks creativity, engagement, and collaboration. You'll learn how to: magnify your people's strengths; communicate effectively—and regularly—with your team; cultivate trust; help your employees find meaning in their work; challenge your people to reach beyond their current limit; help struggling employees improve; and bring out the best in your people—and yourself.

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  The Giant's Ladder - The Science...

  Elizabeth Chabe

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  As a scientist or engineer, do you find the concept of marketing your work daunting? Are you struggling to get your scientific breakthrough the attention and success it deserves?The Giant's Ladder, by Elizabeth Chabe, offers a pathway to do just that. This guide is specifically crafted for scientists stepping into leadership roles, marketing professionals within scientific organizations, and communication experts in research institutions. It provides a clear, insightful approach to sharing and promoting scientific innovations, products, and services.What's Inside? This book offers a structured approach to marketing, specifically tailored for science professionals. It starts with understanding your audience and extends to advanced concepts like product positioning, narrative development, and campaign planning. The content is rooted in real-world examples, providing actionable strategies that can be directly applied in professional settings.Key Features:Audience Insight: Learn how to accurately identify and understand your target market.Strategic Positioning: Uncover methods for competitive analysis and effective product positioning in science and technology sectors.Brand Storytelling: Explore methods to craft compelling brand narratives that connect with your audience.Campaign Development: Acquire insights on integrating creativity with analytical thinking in developing marketing campaigns.Channel Selection: Receive guidance on choosing the most effective channels for communication, including digital and traditional media.Event Strategy: Discover practical advice for making a strong impression—and maximizing limited budgets—at trade shows and conferences.Data Utilization: Understand how to leverage data and analytics to refine your marketing approaches and measure success effectivelyAuthored by Elizabeth Chabe, acclaimed strategic marketing expert and CEO of the award-winning science marketing agency High Touch Group, The Giant’s Ladder is an indispensable resource for scientists and engineers looking to effectively market their innovations.

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  Great Opportunities - How a...

  Marty Friedman

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  I was a boy who started with nothing and finished with more than I ever wished for. I want to inspire others to do the same and to learn from my experiences. 
  As a young man, I always questioned if I'd be able to make my mark in the world because I didn't have the smarts or grades that most of my classmates had. I wasn't a good athlete which is what counts in grammar and high school, and my parents didn't have a lot of money. I did understand though that if I didn't do it for myself, there was nobody else to do it for me. 
  Today, I consider myself the luckiest person in the world. I am 96 years old. 
  I have a wonderful, loving family even though 10 years ago I lost my very special and supportive wife. I have two great sons, two wonderful daughters-in-law, and five smart grandchildren. 
  After 70 years in the TV & appliance business, I am still active in our family business and still love it. 
  I believe this statement: "If you do what you do, and love what you do, you shouldn't call it work."

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  Cryptocurrency Explained

  Greg Linwood

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  Cryptocurrency Explained: Learn Cryptocurrency Trading and Investing Tips Perfect for Beginners!Many have become curious about this so-called “21st-century money of the future and due to its increasing recognition and security, the cryptocurrency market looks bright ahead. This new form of digital finance has the potential to revolutionize the way we buy and sell goods and services, and many people are eager to get in on the action. But if you’re a beginner, you might be intimidated to try this thinking it’s very complicated or that you might need a lot of money to get started. But that is not the case.There are many misconceptions about cryptocurrency for beginners but this is where this audiobook can assist you. It is a guide perfect for beginners so you can have a good foundation of knowledge on what cryptocurrency is and how it works and how you can get started.This audiobook will cover the following topics:- What is Cryptocurrency and Blockchain- How to Use Blockchain and Crypto Coins- Different Types of Cryptocurrencies- Trading and Investing Cryptocurrencies- Buying and Selling Cryptocurrencies- And many more!To learn more, scroll up and click “add to cart” now!

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