Outros livros que poderiam interessá-lo

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  A Year of Garden Bees and Bugs -...

  Dominic Couzens, Gail Ashton

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  A fascinating journey into the secret life of insects, with QR codes linked to videos that bring every creature to life.
  Just as birds have yearly rhythms, so do bees, beetles, butterflies and other insects. Wildlife experts Dominic Couzens and Gail Ashton discover 52 minibeasts from around the world.
  They tell the story of what is happening week-by-week in the insect world, in our own backyards, window boxes and in hidden corners of our homes. From the daily grind of the house spider building a new web each morning, to the vast appetites of ladybirds, which can devour hundreds of aphids a day, and the glory of the Stag beetle's maiden flight. We delve into the world of the lethal Sydney funnelweb spider in Australian gardens, the migratory mission of the Monarch butterfly in America and the life of the backdoor scorpions in South Africa. In among the seasonal behaviour, the authors have woven history and folklore.
  These brilliant stories are complemented by wonderful illustrations by Lesley Buckingham that bring out the beauty of the entomological world. A QR code for each entry takes you to a video file to further explore the habits of these intriguing creatures. Revealing the true wonder of our insect neighbours, this book will appeal to all nature lovers.

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  Audience

  Colleen Petes

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  Audience: The Perfect Guide to Building Your Audience, Learn All the Essentials on How to Attract Attention and Build Your Audience, and Create Content that Gets SharedBecause of the internet, it's become easier to communicate with anyone on the planet. It's become easier to reach a huge audience practically anywhere with whatever message you want to share. The problem is, everyone knows this and there is so much content and information available now. So if you're looking to start a blog or you already have a business but want to attract more customers, you have to find ways to get noticed and not just get noticed, you have to make sure that they will keep coming back.This audiobook will teach you how to find your audience and choose a demographic that you can market to. You will learn how you can make your website or blog stand out from the crowd. You will discover how you can differentiate yourself from all the other voices on the web. You will learn how to get the right people to discover you and take notice of your message.This audiobook will discuss the following topics:- Be Where Your Audience is Hanging Out- Authenticity Wins the Game- How to Use Stories to Win the Hearts of Your Audience- Blogging - Your Own Platform for Being Heard- How to Create a Social Media Plan- The Types of Content to Share on Social Media That Your Audience Will Thank You For- How to Create Content That Gets Shares- 10 Tactics for Getting More FollowersStanding out online is more important now but is quite difficult to achieve. Having one post go viral is not enough because yes they saw your video or content, but the more important thing is if they subscribed to your page or channel to make sure they will come back for more. So you have to make a plan and a good strategy  on finding the right market, the right niche and the right content.If you want to discover more about how to grow your audience and be hard, scroll up and click "add to cart" now.

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  Social Media Marketing -...

  David Finstein

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  Social media marketing has become an essential component of any modern business strategy, providing an invaluable platform for engaging with customers, building brand awareness, and driving growth. With billions of active users across various platforms, businesses can tap into an enormous pool of potential customers, making social media a powerful tool for reaching targeted audiences and building lasting relationships. 
    
  At its core, social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others to create and share content that promotes a brand, product, or service. This content can range from posts and images to videos, stories, and ads—all aimed at fostering engagement, driving traffic, and ultimately achieving business goals. Social media offers the unique advantage of real-time interaction, allowing businesses to directly communicate with their audience, receive immediate feedback, and respond to inquiries or concerns quickly. 
    
  One of the key strengths of social media marketing is its ability to target specific demographics. Through advanced targeting tools, businesses can reach potential customers based on factors such as location, interests, age, and behaviors. This ensures that marketing efforts are focused on the most relevant audience, increasing the likelihood of conversions and maximizing return on investment.

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  Manifesto for the Revitalisation...

  Miguel Rebelo

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  The housing crisis in Portugal serves to illustrate a problem that has implications beyond the borders of the country, shedding light on challenges that are faced by major European and global cities. The rise in housing prices, driven by real estate speculation, the growth of tourism and the influx of foreign investment, has made it increasingly challenging for many in the population, especially the middle and lower classes, to access home ownership or renting. 
  The digitalisation of work has opened the possibility for highly qualified professionals to consider where they would like to live, regardless of the physical location of their job. Cities like Lisbon and Porto have become increasingly attractive destinations, offering a good quality of life combined with a range of professional opportunities. Nevertheless, this phenomenon has placed additional strain on the real estate market, leading to rising prices and the displacement of residents to the outskirts. 
  The housing policies that have been adopted thus far have not been as effective as might have been hoped, and in some cases may even have had the opposite effect. It seems that measures such as strict rent control, poorly targeted subsidies and the massive construction of new housing without proper urban and infrastructural planning have not solved the problem, and in some cases may have made it worse. Perhaps it would be beneficial to reconsider these approaches, acknowledging their shortcomings and adapting them to reflect the current situation. 
  It may be worth considering rehabilitating vacant buildings as a viable and sustainable solution. By restoring existing buildings, we can explore ways to increase the supply of affordable housing, revitalise run-down urban areas and preserve historical and cultural heritage to promote more inclusive and sustainable cities.

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  Inspiring Integrity - How to Win...

  L. Stephan Vincze

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  Inspiring Integrity: How to Win with Compliance and Propel Performance by L. Stephan Vincze provides an essential leadership roadmap for transforming compliance from a tedious obligation into a strategic business advantage. Vincze, a seasoned attorney, Washington political veteran, and corporate compliance professional with over twenty-five years of experience, emphasizes the importance of ethical leadership and a strong corporate culture in achieving compliance excellence. The book introduces a practical, five-step framework to create and sustain effective compliance programs, from defining success and developing a shared strategy to executing plans collaboratively and measuring results.Through compelling real-life anecdotes and case studies, Vincze demonstrates how compliance, when done right, can propel performance and inspire a culture of integrity. For instance, he shares the inspiring story of a biotech CEO motivated by his son's illness to push the boundaries of innovation, resulting in groundbreaking treatments. He also recounts how a heartfelt plea from a mother of a sick child inspired a sales team to adhere to compliance regulations, showing the human impact of their work. Additionally, Vincze discusses the lessons learned from high-profile compliance failures, such as the Theranos scandal, underscoring the necessity of early ethical leadership and robust compliance programs.This book is a must-read for CEOs, senior executives, compliance officers, and legal counsels, as well as law and business students, investors, and board members. With its actionable insights and practical advice, Inspiring Integrity equips readers with the leadership knowledge and tools to embed ethics and integrity into their corporate DNA and achieve sustainable business success."When it comes to ensuring a healthy corporate culture—one that understands and respects the business value of compliance—Steve Vincze is the 'go-to' professional. Steve and I have worked together in multiple companies to develop and instill a culture that can win with compliance at the forefront. This book is an essential read for those who want to do the right things in the right way. Winning with compliance is the only way to run your business." — Rich Daly, President and CEO, Catalyst Pharmaceuticals, Inc."Wow. This is an important book. Inspiring Integrity is not just about compliance; it’s about how to develop a culture based on ethics and integrity, which every organization needs. Every CEO and director should read and draw inspiration from it." — Dr. Michael Gibbs, Ph.D., Clinical Professor of Economics, University of Chicago Booth School of Business

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  Renewable Energy - A Very Short...

  Nick Jelley

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  Energy is vital for a good standard of living, and affordable sources of power that do not cause climate change or pollution are crucial. Renewable energy is recognized as providing the answer, with countries from around the world deciding at COP28 in 2023 to aim to triple the global renewable energy capacity by 2030, for the transition away from fossil fields to be on track for net-zero emissions by 2050.This Very Short Introduction describes the main sources of renewable energy—solar PV, wind, hydropower, and biomass—their innovative technologies, and what each could deliver. It also discusses the relatively small contributions expected from tidal, wave, geothermal, and nuclear power, and from carbon capture and storage. Electrification of buildings, industry, and transport for net-zero will roughly triple the supply of electricity, and this can be met predominantly by solar PV and wind power.The learning effect has resulted in a dramatic drop in the price of wind and solar PV power in the last decade, making them the cheapest generators of electricity in most parts of the world. The Very Short Introduction ends by discussing the actions needed that include strong consistent policies, financial initiatives to take advantage of the long-term benefits of renewables, and good community involvement.

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