Otros libros que te pueden interesar

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  Blockchain - The Future is...

  Jasper Donovan

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  With our ground-breaking book, "Blockchain: The Future is Blockchain - Harnessing the Disruptive Potential of Distributed Ledgers," learn about the strength of blockchain technology and its potential to transform industries. 
  We delve into the blockchain world in this thorough book and examine how it is redefining businesses, sectors, and how we conduct transactions. This book is your go-to resource whether you're an interested person trying to grasp the principles of blockchain or a smart businessperson hoping to benefit from its disruptive potential. 
  Uncover blockchain's benefits, difficulties, and uses as we explore them in diverse fields. We explore how blockchain technology is upending established paradigms and creating new opportunities for innovation in various industries, including finance, supply chain management, healthcare, real estate, and more.

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  The Obvious Choice - Timeless...

  Jonathan Goodman

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  "A much-needed guide to winning in business as a human in an all-too online world." – Entrepreneur 
  Trying to win the internet is a gloriously inefficient way to build a business.  
  No matter your goals, The Obvious Choice offers 15 essential lessons on profit and success that are timeless because they prioritize the humans who buy from you and not erratic and temperamental algorithms. 
  Jonathan Goodman—one of the world's leading experts on helping people simplify their business—reveals proven frameworks for increasing efficiency, praying to the social media gods less, and mastering the art of finding your customers. 
  Backed by a wide range of case studies, Goodman shows how modern marketing technology has led us astray. That start-ups and established organizations alike have bought into the misguided idea that they need to become "famous on the internet" just to make a few sales. 
  If you're having trouble finding your way, the problem isn't you. The problem is what you've been made to believe it takes to succeed. 
  This book is for any marketer, business owner, coach, or entrepreneur who wants an easier way to make more money, help more people, and have more freedom by avoiding wasted time and resources on dead-ends and ineffective methods. 
  Specifically, you'll learn how to:Build trust in business relationships through community, specificity, and familiarity.Apply the four-step content creation framework designed for business owners, not influencers, to get more customers (because likes don't pay the bills).Improve profitability by cutting out the work not worth doing. 
    
  Algorithms change, humans don't. 
  No matter who you are and no matter what you sell, your customer is a human. And yet, marketing these days feels so inhuman. 
  Filled with frameworks, entertaining stories, and admittedly bad-Dad jokes, The Obvious Choice is a much-needed recalibration and, at times, a refreshing slap for a business generation that's lost its way. 
  Buy this book to learn how to earn more and compete less in this much-needed approach to success in a crowded marketplace. 
  Useful information, charts, illustrations, and reflections can be found in the audiobook companion PDF download.

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  How Calm Whipped Up a Storm -...

  Peter Friedman, Michael Acton...

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  This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. 
  With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. 
  This book is at least two things: part case study and part how-to guide. 
  It’s a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big. 
  It’s also a guide to how YOU can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.” 
  You will learn why: 
  • There are two kinds of PR – and you need to do both. 
  • Silly PR is better than serious PR. 
  • “These days only two things win attention: Celebrities and ‘Weird’.” 
  • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing. 
  • One lightning bolt of attention is not enough; you need rolling thunder. 
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  “Every app and startup should study Peter’s 10 Golden Rules of PR and Guerrilla Marketing and his advice on the secrets of creating a buzzy, talked-about brand.” 
  Michael Acton Smith, co-founder of Calm

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  The Business End of FPGAs -...

  Jesse Beeson

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  True, working with FPGAs can be challenging. A challenge motivates you to become better. 
  But, challenge doesn't have to mean difficult. 
  The Business End of FPGAs – Accessing FPGA Talent presents a blueprint for avoiding the hassles associated with finding and accessing top FPGA talent for your business. 
  FPGAs have been around a long time, and their capabilities have steadily grown over the years while their costs have dropped. 
  How will you benefit from more FPGA power? 
  By listening to this audio book, you will...Have a better understanding of the FPGA market, its talent market, and the challengesSee the hidden forces competing against youUnderstand why some of these challenges are actually positives for the FPGA market 
  If you are a leader of FPGA projects, rely on the power of FPGAs in your business, or are responsible for finding, hiring, or maintaining FPGA talent... This audio book is for you!

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  Startup Money Made Easy - The...

  Maria Aspan

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  Let the experts at Inc.guide you through every critical step and potential pitfall as their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement. 
  Startup Money Made Easy gathers the best advice from the magazine’s pages, spotlighting celebrated entrepreneurs and inspiring stories. You’ll hear from:FUBU founder Daymond John, who mortgaged his family home for start-up capital—and built a $6 billion empireMakeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterpriseAlexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.comMark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top 
    
  Additionally, these stories include on-target tips that explain how to:Raise your first $10,000 in capitalPower through the lean yearsGet friends and family to back you upRound up outside investorsGo public or sell, while still staying in chargeReward people with great salaries and benefitsEliminate tax season surprisesGrow without growing pains 
    
  Cash flow problems are the number-one business killer. Whether you’re dreaming up a startup idea or knee deep in the craziness, learn to shore up your finances and safeguard the business.

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  Selfless Leadership - A Complete...

  Katrijn Van Oudheusden

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  You already have all you need for servant leadership within: 
  Selfless service is our true nature beyond the ego. 
  In this practical, transformational book, you're invited on a complete self-coaching journey to authentic and effortless servant leadership. 
  You will learn: 
  The four insights into your true nature as selfless service. 
  Sixteen transformational practices guaranteed to awaken selfless service in you. 
  How to do the most meaningful work you will ever do, without having to work on yourself endlessly or follow a demanding spiritual path. 
  You can be a servant leader right now, in the job you already do with the skills you already have. This book will show you how.

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