Outros livros que poderiam interessá-lo

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  Cracking the China Conundrum -...

  Yukon Huang

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  China's rise is altering global power relations, reshaping economic debates, and commanding tremendous public attention. Despite extensive media and academic scrutiny, the conventional wisdom about China's economy is often wrong. Cracking the China Conundrum provides a holistic and contrarian view of China's major economic, political, and foreign policy issues. 
   
   
   
  Yukon Huang trenchantly addresses widely accepted yet misguided views in the analysis of China's economy. Huang explains that misconceptions arise in part because China's economic system is unprecedented in many ways—namely because it's driven by both the market and state—which complicates the task of designing accurate and adaptable analysis and research. Further, China's size, regional diversity, and uniquely decentralized administrative system poses difficulties for making generalizations and comparisons from micro to macro levels when trying to interpret China's economic state accurately. 
   
   
   
  This book not only interprets the ideologies that experts continue building misguided theories upon, but also examines the contributing factors to this puzzle. Cracking the China Conundrum provides an enlightening and corrective viewpoint on several major economic and political foreign policy concerns currently shaping China's economic environment.

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  The Ultimate Google Ads Guide...

  Dr. Tyler Coles

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  Hi, I’m Dr. Tyler Coles, Orthodontist and Chief Marketing Officer at Premier Orthodontics. Over the past 13 years, I’ve helped grow our practice from two locations to six across the Phoenix area, with digital marketing driving 80% of our new patient growth. In 2024 alone, my strategies brought in over 4,500 new patient leads and nearly 2,000 starts—results that keep our chairs full and our patients smiling. 
  Whether you're a new practice or an established one looking to maintain a consistent flow of patients, this guide will teach you how to use Google Ads to generate more consultations and establish your practice as the go-to provider in your area. With Google Ads, you can combat seasonal slowdowns and competition, ensuring that your practice remains a top choice for prospective patients. I'll walk you through how to optimize campaigns for better returns and scale your marketing efforts effectively. 
  Inside, you’ll learn the fundamentals of Google Ads tailored specifically for orthodontists, including how to target your ideal patients and create high-converting campaigns. I’ll show you how to use effective keywords and negative keywords to maximize your ROI, and share my top-performing ad copy. You’ll also uncover the #1 secret for high-converting Google Ads and discover advanced strategies to take your marketing to the next level. By the end of this guide, you'll be equipped with the tools to drive more new patients through your door—consistently and reliably. 
  StartOrthoBoost.com 
  Sales@StartOrthoBoost.com 
  (480) 933-5656

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  The Entrepreneur Within - How to...

  Mark Roberts

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  The Entrepreneur Within is an innovator's playbook to help ideas gain traction, scale quickly and keep an entrepreneurial mindset alive within any organisation.
  
  
  Large companies often lose the creative spark that brought them success and get weighed down by the complex systems built up within them. Start-up companies often get bloated with too many disparate ideas and get blocked by a lack of basic systems and infrastructure. The proprietary FORGE® Methodology shows how businesses of all stages and sizes can develop creative and viable innovation that makes a difference.

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  A Brazilian Language Course for...

  Thiago Nascimento

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  This audio course, Brazilian Portuguese for Business and Trade, equips you with essential language skills to navigate the Brazilian business world confidently. Designed specifically for professionals, the course emphasizes commonly used business vocabulary and practical phrases. You’ll learn the Portuguese terms for core business concepts like “contract,” “investment,” “negotiation,” and “logistics,” which are vital for effective communication in Brazilian corporate settings.This course addresses a broad range of business areas, including corporate roles and responsibilities, financial terms, and logistics, ensuring you gain comprehensive language support. With sections focused on "negotiating contracts," "budgeting," and "supply chain management," you’ll be well-prepared for the demands of Brazilian business. This course includes terms for tasks such as “sending emails,” “making phone calls,” and “scheduling meetings,” all tailored to foster smoother, more effective interactions with Brazilian colleagues and clients.By engaging in practical, real-world sentence translations, you’ll reinforce your knowledge and improve comprehension. Terms like "warehouse," "client," and "shipment" come up frequently, helping you retain essential vocabulary through repeated use. Periodic review modules allow you to revisit learned material, further enhancing retention and confidence.Brazilian Portuguese for Business and Trade is suitable for anyone aiming to develop language skills for professional growth in Brazil or with Brazilian partners. Whether you’re negotiating, preparing presentations, or managing supply logistics, this course ensures you can conduct these activities fluently in Portuguese. Expand your linguistic capability and business acumen with the critical vocabulary this course provides.

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  Wisdom from the Wild - The Nine...

  Julie C. Henry

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  Take a walk on the wild side with fascinating and compelling leadership lessons from the animal kingdom.
  
  Nature is the perfect teacher for the challenging and very personal concept of leadership. And no one knows this better than former zoo and aquarium senior leader turned leadership consultant Julie C. Henry. 
       Wisdom from the Wild shows you—whether you’re a new or experienced leader—how to learn from and be inspired by the wildlife and wild places all around you. This fun, new approach to leadership presents nine “Unbreakable Laws” from the animal kingdom. These true, fundamental guidelines with concrete examples from wildlife can steer your work and decisions as a leader. 
       Creatures that might seem unusual or even unexpected in a book about leadership—such as naked mole rats, spiders, and even sea cucumbers—will teach you how to 
                 *deal with change,
                 *more effectively lead teams, 
                 *build your resilience muscle as a leader.
       Reinforcing these essential lessons from the wild, Julie C. Henry presents a myriad of business case studies and immediately actionable tools to strengthen your leadership skills. So join this extraordinary dive into the natural world as you’ve never seen it before, as you uncover your leadership prowess among the animals.

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  The Retirement Answer - The Six...

  Daniel C. Goldie

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  Are you worried about your financial future in retirement? You're not alone.Sixty-four percent of Americans are more afraid of running out of money in retirement than death.Drawing on 35 years of experience, bestselling author and financial advisor Daniel Goldie offers you the solutions to all your questions in The Retirement Answer.Packed with personal stories and anecdotes, this is an essential guide to overcoming the roadblocks of retirement planning, such as the fear of running out of money. It also provides practical tools like an Annual Retirement Checklist to make sure you stay on track.The Retirement Answer focuses on the six critical decisions every retiree needs to make:The Timing Decision: Discover not just if you can retire, but if you should retire, by weighing the financial and personal trade-offs involved.The Social Security and Medicare Decisions: Learn how these programs work so you can maximize your benefits and avoid costly, lifelong penalties.The Distribution Decision: Learn how to create a sustainable, tax-efficient income stream from your investments that will last a lifetime.The Investment Decision: Make prudent investment decisions by understanding how markets work and how to manage risk in retirement.The Legacy Decision: Define and plan for the financial and personal legacy you wish to leave for your family and community. 
  Whether you're planning for retirement or already there, it is never too late to learn these essential concepts and confidently prepare for your future.The Retirement Answer provides the knowledge for a successful, financially stable life after work.(Statistic from 2025 Allianz retirement study.)

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