Outros livros que poderiam interessá-lo

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  The Entrepreneur Ethos - How to...

  Jarie Bolander

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  ABOUT THE BOOK Are you curious as to what it takes to be an entrepreneur? If so, then The Entrepreneur Ethos is for you. Based on interviews, research, and my 20 years of experience, The Entrepreneur Ethos explains the challenges entrepreneurs face and the traits, values, and beliefs that entrepreneurs use to make “dents in the universe.” The Ethos provides a framework for entrepreneurs to build a more ethical, inclusive, and resilient entrepreneur community that is ready for the challenges of the 21st century. By living the Ethos, entrepreneurs can take on these challenges all while holding themselves to a higher standard. This allows entrepreneurs to build fantastic businesses that benefit themselves and society. 
  JARIE BOLANDER is an engineer by training and an entrepreneur by nature with over 20 years of experience of bringing innovative products to market. He holds a degree in Electrical Engineering and an MBA in Technology Management. He is also inventor or co-inventor on over 10 patents and has published three other books: Frustration Free Technical Management, #ENDURANCE tweet — A Little Nudge to Keep You Going, and Business Basics for Entrepreneurs. You can read his thoughts on entrepreneurship via his blog, http://www.thedailymba.com or follow him on Twitter @TheDailyMBA. 
  SUMMARY OF THE ENTREPRENEUR ETHOS 
  1. Failure is an option but never the end result. 
  2. Integrity is my middle name. 
  3. Seeking the truth will guide my decisions. 
  4. The journey is my reward. 
  5. Being an entrepreneur is an honor I must earn daily.

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  Trendsetters How to Spot and...

  J Emanuel

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  Trendsetters: How to Spot and Leverage Social Media Trends for Marketing Success is the ultimate guide for marketers and business owners looking to stay ahead in the fast-paced world of social media. Written by J. Emanuel, this audiobook provides actionable insights into identifying and harnessing the power of emerging trends to drive brand growth. 
  You’ll learn how to understand social media trends and why they are critical for staying relevant in today’s digital landscape. From decoding trend signals to using tools and techniques for tracking them, this audiobook equips you with the skills needed to stay ahead of the curve. Discover how to align trends with your brand in an authentic and relevant way, and create content that resonates with your audience in real-time. 
  Explore strategies for working with influencers and brand ambassadors to amplify trend impact, and dive into real-world case studies of successful trend-driven campaigns. Trendsetters also addresses the importance of balancing trend engagement with long-term strategy, ensuring your brand avoids trend fatigue while staying adaptable. 
  With practical advice on measuring the impact of trend-based marketing and preparing for future innovations, this audiobook is a must-have for anyone serious about mastering the art of trend-based marketing.

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  Social Marketing to the Business...

  Paul Gillin, Eric Schwartzman

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  The social media craze has, ironically, given birth to one of the  biggest booms in recent book publishing. The gaping hole in this  market, however, is B2B. Nearly every social media book that's been  published either targets the consumer market or treats B2B as an  afterthought. If you search for "B2B social media marketing" on  Amazon, the results revealed not a single relevant title. In fact,  Paul's own two social media books both turn up in the top 10  results, despite the fact that neither of them directly targets  this market.   This is a stunning gap, given that some of the earliest adopters  of social media were B2B companies like IBM, Sun Microsystems and  Cisco. There is also plentiful evidence that B2B marketers are  hungry for information about this topic. At the recent Inbound  Marketing Summit in Boston, a show of hands from the audience of  350 marketers revealed that about 70% identified themselves as B2B.  The authors' own consulting and speaking engagements, which were  principally to consumer audiences a couple of years ago, are now  almost entirely to B2B companies and trade associations.  The Business Marketing Association estimates B2B marketing  spending at over $80 billion annually. Among the top 50 companies  on the Fortune 500, nearly all have significant B2B sales. What's  more, the B2B market tends to be less price sensitive than the  consumer market, meaning that readers are more likely to pay a  premium price for specialized guide and to buy in quantity.  How Businesses Reach Businesses will build upon our  extensive experience in this space, the authors' two successful  social media books, and more than a decade of collective immersion  in this topic.  This will be a hands-on guide with plentiful examples, case  studies and best practices. It will focus on the channels that are  proving most effective for B2B marketers as well as on the topics  that are unique to this segment, including prospecting for clients,  long selling cycles and high-ticket items, using social media for  long-term client relationships, corporate transparency and  policies, etc.

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  The Gospel In Brief

  Leo Tolstoy

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  In this book, Tolstoy seeks to condense the four Gospels of the New Testament, Matthew, Mark, Luke and John, into one, by looking along the lines of the teachings of Jesus Christ found in each book.  In doing so, he discovers that the Lord's Prayer is the best summation of all that Christ taught in the Gospels. - Summary by KHand

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  Resilience By Design - How to...

  Mike Weeks, Ian Snape

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  Resilience By Design: How to Survive and Thrive in a Complex and Turbulent World delivers the world's most detailed and research-backed how-to manual to integrate advances from neuroscience and complexity theory with real world expertise, providing practical techniques that you'll want to use every day. 
   
   
   
  You'll discover how resilience isn't just the ability to tough it out; it's dependent upon an interconnected set of skills, techniques, creative processes, and new understandings of how we think, act, and interact with our environments and each other. 
   
   
   
  You'll also learn: 
   
   
   
  ● There's no such thing as an inherently stressful situation, workplace, or event. 
   
   
   
  ● How to appreciate and benefit from the hidden information in your unconscious signals and intuitions 
   
   
   
  ● How to adapt your decision making to meet the challenges of uncertainty, from the complicated and complex, to the outright chaotic 
   
   
   
  Resilience By Design was derived from the experiences of hundreds of people on the frontline of emergency services, defense, Olympic level sports, business, art, science, and many other areas of expertise.

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  Stealing Genius - The Seven...

  Steven Miller

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  Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. 
  Stealing Genius lays the foundation for a dramatic and long-overdue shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. 
  Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer. 
  In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of adaptive innovation—or Stealing Genius. How? By delivering an experience that the competition either cannot or will not attempt to copy. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. 
  Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to:Do more than think outside the box—you’ll build a new box completelyIdentify your “moose”, the distinctive customer/client profile for which you are huntingLeverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customersFlip the competition by doing the exact opposite of what those in your industry are currently doingMaximize your strategic innovation by bringing in a Stealing Genius facilitator 
  Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius.

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