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Summary

The future of marketing is on mobile devices  and most  businesses know next to nothing about it.    75% of  the world now has access to a mobile phone; 235 million Americans  own a mobile device; 85 million shop on their smartphones. In 2012,  the average person spent 82 minutes per day using their  phone for non-talk activities (thats more than double the  same figure in 2010). Cable and satellite has fragmented television  audiences. Newspapers and print magazines are dying. Even desktop  computers sales are diminishing.  To marketers unfamiliar with the special challenges of mobile,  the territory feels complicated and even scary. Mobile Magic  offers the bridge over those concerns by providing a birds  eye view of the process from one of the worlds most  experienced mobile marketers.  Starting with an outline of the mobile marketing opportunity,  Mobile Magic covers    four keys to success for mobile campaigns  understanding the technology and the most popular devices  demystifies the decision points and the costs involved  the design process for getting a great looking interface  secrets of selecting the right media channels  navigates the production process and selecting agencies  traverses complexity vs simplicity vs scale scenarios  shows what winning looks like  ROI=Return on  Involvement  gets the cash registers ringing  in-store, online, on  the move  showcases winning mobile marketing campaigns    From small business owners to the C-Suites, Mobile Magic  will help newcomers and non-digital natives alike to  understand the basics, learn the language, and find the right  partners to create mobile magic.

Duration: about 5 hours (04:35:38)
Publishing date: 2021-04-02; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Business & Economics