¡Acompáñanos a viajar por el mundo de los libros!
Añadir este libro a la estantería
Grey
Escribe un nuevo comentario Default profile 50px
Grey
Suscríbete para leer el libro completo o lee las primeras páginas gratis.
All characters reduced
Marketing Concept - The St Gallen Management Approach - cover

¡Lo sentimos! La editorial o autor ha eliminado este libro de nuestro catálogo. Pero no te preocupes, tenemos más de 500.000 otros libros que puedes disfrutar.

Marketing Concept - The St Gallen Management Approach

Thomas Bieger

Editorial: utb.

  • 0
  • 2
  • 0

Sinopsis

This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes.
This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Disponible desde: 06/09/2021.
Longitud de impresión: 201 páginas.

Otros libros que te pueden interesar

  • Money - How the Destruction of the Dollar Threatens the Global Economy – and What We Can Do About It - cover

    Money - How the Destruction of...

    Steve Forbes, Elizabeth Ames

    • 0
    • 0
    • 0
    ***Updated content to coincide with the public television documentary, In Money We Trust***
    
    Why a return to sound money is our only hope for a true recovery and a healthy global economy
    
     
    Few topics are as misunderstood today as the subject of money. Since the U.S. abandoned a gold-linked dollar more than four decades ago, the world's governments have slid into a dangerous ignorance of the fundamental monetary principles that guided the world's most successful economies for centuries. Today's wrong-headed monetary policies are now setting the stage for a new global economic and social catastrophe that could rival the recent financial crisis and even the horrors of the 1930s. Coauthored by Steve Forbes, one of the world’s leading experts on finance, Money shows you why that doesn’t need to happen--and how to prevent it.
    
     
    After reading this entertaining and hugely well-informed book, you will know more about money than most people in the highest government positions today. Money explains why a return to sound money is absolutely essential if the U.S. and other nations are ever to overcome today's problems. Stable money, Steve Forbes and Elizabeth Ames argue, is the only way to a true recovery and a stable and prosperous economy.
    
     
    Today's system of fluctuating "fiat" money, in which governments manipulate the value of the dollar and other currencies, has been responsible for the biggest economic failures of recent decades, including the 2008 financial crisis, from whose effects we continue to suffer. The Obama/Bernanke/Yellen Federal Reserve and its unstable dollar policies are accelerating our course toward disaster, the authors show, in numerous convincing examples. In Money, Forbes and Ames answer these crucial questions:
    
     
    What is the difference between money and value?What is real wealth? 
    
    How does sound money contribute to a well-functioning society? 
    
    How have our money policy errors led to the current problems in global financial markets? 
    
    What can we do now to reestablish the strength of the dollar and other currencies?
    
     
    The authors argue that the most effective way to return to a sound money policy and a healthy economy is to put the dollar back on a gold standard, and they outline the several different forms a gold standard could take. They also share invaluable suggestions for how to preserve our wealth and where to invest our money.
    
     
    Money is essential reading for anyone interested in this crucially important subject.
    Ver libro
  • TeeSpring - The Ultimate Guide To Making Money Online by Selling T-Shirts In A Popular Teespring Niche - cover

    TeeSpring - The Ultimate Guide...

    Randolph A. Golden

    • 0
    • 0
    • 0
    Do you fancy making some extra cash online?Are you struggling to come up with an idea that would work?Have you heard of Teespring?We could all do with a little extra cash from time to time and with the internet allowing us to work from home and with customers from around the world, it is easier than ever to make a business a success. Choosing the right thing to sell can be tricky but there is something that is great for almost anyone.This book, Teespring: The Ultimate Guide To Making Money Online by Selling T-Shirts In A Popular Teespring Niche, concentrates on the new Teespring phenomenon which is helping lots of people make money and provides information on:- Why the Buzz Around Teespring?- Building Your Teespring Campaign- Learning From the Teespring Platform- Use Teeview to Determine the Hottest Selling T-shirts- Teespring Uses Social Media to Create Marketing Campaigns- Why Crowd Funding at Teespring Works- Create a Successful Ad Campaign- Create a Successful DesignYou too could make a success from selling through the Teespring platform and could be on your way to making enough money each month for a few extras.Get a copy of Teespring now and see what all the fuss is about!
    Ver libro
  • HOW TO DEAL WITH BAD COMMENTS OR NEGATIVE CRITICISM - Dealing with negative comments - cover

    HOW TO DEAL WITH BAD COMMENTS OR...

    Parshwika Bhandari

    • 0
    • 0
    • 0
    How to deal with bad comments or negative criticism? In this audiobook I am sharing my tactic my tips to deal with bad comments, how to handle negativity especially when you are doing something for your dream and people are saying bad about it, so how to deal in a way to feel better and okay with it, I am sharing the tips that I personally do in my life which are long term strategies which will take some time to get desired results, I hope it will help you too
    Ver libro
  • Beauty and the Business - Practice Profits and Productivity Performance and Profitability - cover

    Beauty and the Business -...

    Gregory A. Buford, Steven E. House

    • 0
    • 0
    • 0
    New technologies and social networks have dramatically changed the way we communicate. But with this sweeping change, some things remain the same. First and foremost, treat your customers right. In BEAUTY and the BUSINESS, authors Gregory Buford, MD and Steven House present a framework for the highly successful profitable business. They incorporate long standing essentials to customer satisfaction and connect them through the technologies and culture of today’s buyers who use the internet and social networking to make their purchasing decisions. Their solid recommendations provide insights on how to guide a potential customer through this process while developing trust along the way. And they do so at a pace that makes sense for the critical decisions being made by this aesthetic client. You may only have a nanosecond to prevent someone from clicking through your website or hanging up the phone and so you must have something that interests them. Finding and keeping customers has become a critical element to survival but authors Buford and House present the good news that the beauty industry is actually positioned for strong growth based on predictable generational spending habits of the baby boomers. They make a strong case for the need to be competitive and aware of technology’s ability to shift markets away if you are not executing on client retention strategies, high quality referrals, and state of the art marketing. BEAUTY and The BUSINESS teaches you to analyze the market, engage it, draw feedback from it, and adapt at a rate of change at least as fast as the market itself is evolving. As a clinician, practitioner, or owner this book should become part of your strategic plan. The business of beauty is by its’ very nature a business of choice. The choice to make changes and evolve your look for a variety of reasons drives customers toward those whom they can trust. BEAUTY and the BUSINESS will show you how to keep business growing in a continuously sustainable profitable manner, how to beat your competition, and how to actually have fun along the way.
    Ver libro
  • Agile Product Management Box Set: Product Owner: 27 Tips & Scrum Master: 21 Sprint Problems Impediments and Solutions - cover

    Agile Product Management Box...

    Paul VII

    • 0
    • 0
    • 0
    I am confident that this class will enable you to learn a multitude of skills since it starts by giving you a full introduction to the concept of scrum and agile product development, scrum and agile principles and a host of other valuable information that will give you a full understanding of the topic. I then walk you through the process of understanding your role as a product owner, how your role differs from that of a traditional product manager, how to create products and a lot more. Once you've learned all that, I will then give you valuable tips for effectively creating a product and working with teams. As you go through the class, you will come across a wide range of practical examples that you can use to understand the scrum framework a lot better. To break this class into easy to digest parts, you will learn: A brief recap of agile and scrum, its principles and other concepts involved in scrum What your job as a product owner entails and how your work differs from that of a typical product manager How to create a product using the scrum framework How product creation in scrum differs from other agile frameworks like the waterfall method. How to create a product roadmap
    Ver libro
  • Marketing Strategy for Authors - cover

    Marketing Strategy for Authors

    Tao Wong

    • 0
    • 0
    • 0
    Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career.  
       
    Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.  
       
       
       
    Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.
    Ver libro