An Introduction to Management Studies - Based on the St Gallen Management Model
Thomas Bieger, Samuel Heer, Simon Kuster, Harald Tuckermann
Editora: utb.
Sinopse
Following the tradition of the St. Gallen management models, this textbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models.