Outros livros que poderiam interessá-lo

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  Inbound Content - A Step-By-Step...

  Justin Champion

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  Develop and implement an effective content strategy tailored to your business' needs 
   
  Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform, and how we pass the time; content is everywhere, and if you're not leveraging its power to promote your business, you've already been left behind. Having a website and social media is not enough; if you truly want to take advantage of unprecedented levels of connectedness, you have to create content that draws customers in. It's not about blindly expanding reach, it's about reaching out to the right audience. Today's marketplace is no longer about chasing the sale — with the right approach to content, your customers will come to you.  
   
  Your content must be valuable, relevant, and consistent — but how should it be implemented at the actual content-creation level? This book shows you how to develop a unified strategy, create compelling content tailored to your needs, and utilize that content to its greatest advantage in order to build your brand.

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  Subtract - The Untapped Science...

  Leidy Klotz

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  This program includes an introduction and epilogue read by the author.Blending evidence across science and design, Subtract: The Untapped Science of Less offers a revolution in problem-solving: proving why we overlook subtraction, and how we can access its true potentialWe pile on “to-dos” but don’t consider “stop-doings.” We create incentives for good behavior, but don’t get rid of obstacles to it. We collect new-and-improved ideas, but don’t prune the outdated ones. Every day, across challenges big and small, we neglect a basic way to make things better: we don’t subtract.Leidy Klotz’s pioneering research shows why. Whether we’re building Lego models or cities, grilled-cheese sandwiches or strategic plans, our minds tend to add before taking away. Even when we do think of it, subtraction can be harder to pull off because an array of biological, cultural, and economic forces push us towards more. But we have a choice—our blind spot need not go on taking its toll on our cities, our institutions, and our minds. By diagnosing our neglect of subtraction, we can treat it.Subtract will change how you change your world. In these pages you’ll meet subtracting exemplars: design geniuses, Nobel Prize-winners, rock-stars, and everyday heroes, who have subtracted to dismantle racism, advance knowledge, heal the planet, and even tell better jokes. These and more guiding lights show how we can revolutionize not just our day-to-day lives, but our collective legacy. A paradigm shift of a book, Subtract shows us how to find more of the options we’ve been missing—and empowers us to pursue them.A Macmillan Audio production from Flatiron Books“This is a captivating, perceptive read on one of the most basic mistakes that we make in the pursuit of success and happiness...If the defining word of your life is ‘more,’ you need to read this book.”--Adam Grant, New York Times bestselling author of Think Again and Originals, and host of the TED podcast WorkLife

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  Thriving in Sex Work: Sex Work...

  Lola Davina

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  In order to thrive in sex work, Sexy Reader, you must excel at sex AND money. 
  Secrets and silence swirl around money; sex work money doubly so. But sex workers can't afford to be mystified by their finances. Lola Davina, author of the "Thriving in Sex Work" series, offers a comprehensive, easy-to-follow guide to financial well-being for all sex workers regardless of income, gender, or job title. With her trademark warmth and wit, Lola shows you how to: 
  • Master your personal finances, even the yuckiest chores. 
  • Manage your time wisely, while earning what you deserve. 
  • Dismantle destructive thought patterns that cause you to overspend, undercharge, and give up your power. 
  • Share with loved ones without oversharing. 
  • Enjoy your work and love your life! 
  Thriving in sex work means a healthy body, mind, heart, and bank account. Packed with expertise, time-tested creative exercises, and personal stories, Sex Work and Money will help take your business to the next level! 
  Contributions by tax, legal, financial, and sex work experts including: 
  • Writing the Perfect Ad by Taylor B. Jones 
  • Investing by Erin Lowry of "Broke Millennial" 
  • Internet Privacy by Violet Blue 
  • Combating Online Piracy by Jiz Lee 
  • Forming an LLC by Christopher Kirk 
  • Paying Taxes by Lori St. Kitts, The Tax Domme 
  • Understand What You're Signing by Conner Habib 
  And much more! 
  Author Bio 
  Lola Davina has spent nearly thirty years in and around the sex industry, working as a stripper, dominatrix, porn actress, and escort over a fifteen-year period. She earned an M.A. in Human Sexuality and an M.S. in Nonprofit Fundraising.

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  The Renaissance Society

  Rolf Jensen, Mika Aaltonen

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  A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETY
  
   
  THIS IS A BOOK ABOUT THE FUTURE. 
  
  Your future. Our future. The future of companies, the marketplace, and society.
  
   
  According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smart businesses are discovering more ways to appeal to this powerful new community.
  
   
  Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:
  
   Make an emotional connection to your customers
  
  Create a value-driven company that engages your employees
  
  Adjust your business strategy for a flatter, global marketplace
  
  Reward individual expression and spark a tribal spirit
  
  Identify future trends to build long-term success
  
  
  
   
  
  
   
  Jensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for your future success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come.
  
   
  In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth.
  
   
  PRAISE FOR THE RENAISSANCE SOCIETY
  
   
   "Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO
  
   
  "Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is a valuable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR, CENTER FOR SOCIETAL PROGRESS, GERMANY
  
   
  "The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but this book helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of Arts
  
   
  PRAISE FOR ROLF JENSEN'S THE DREAM SOCIETY
  
   
   "Riveting." -- Library Journal
  
   
   "Dramatic insights." -- Atlanta Business Chronicle
  
   
   "Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women

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  The Solutions Oriented Leader -...

  Dr Rick Goodman

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  It's time to be part of the “Solution Revolution” and join the thousands of leaders and companies throughout the world who are becoming solution-oriented leaders. It’s all based on the lessons in this step-by-step guide developed by author, keynote speaker, and international leadership expert Dr. Rick Goodman. 
  You’ll discover how to Transform Your Thinking, Optimize Your Assets, and Accelerate Your Connectivity to achieve world-class balance and results in your business and in your life. 
  In this first-of-a-kind, comprehensive guide, author Dr. Rick Goodman leads you through the everyday challenges of the modern workplace while providing you with easy-to-implement solutions to achieve world-class results! 
  The Solutions Oriented Leader shows you how to: 
     Implement transformational leadership tools to help you achieve balance in business and your life 
     Utilize communication systems that increase employee engagement and workflow 
     Develop a positive attitude that motivates your team and increases retention 
     Handle conflict and manage workplace burnout 
  Now you can be in control of your destiny—giving yourself permission to be successful! You can become a leader who inspires others for a lifetime. You can harness your positive attitude and share it to propel your business to new heights. 
  With the Solutions-Oriented mindset, you now have the business and life playbook promoting productivity, boosting employee engagement, and creating a happy work environment.

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  Hire Purpose - How Smart...

  Deanna Mulligan, Greg Shaw

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  The future of work is already here, and what this future looks like must be a pressing concern for the current generation of leaders in both the private and public sectors. In the next ten to fifteen years, rapid change in a post-pandemic world and emerging technology will revolutionize nearly every job, eliminate some, and create new forms of work that we have yet to imagine. How can we survive and thrive in the face of such drastic change?Deanna Mulligan offers a practical, broad-minded look at the effects of workplace evolution and automation and why the private sector needs to lead the charge in shaping a values-based response. With a focus on the power of education, Mulligan proposes that the solutions to workforce upheaval lie in reskilling and retraining for individuals and companies adapting to rapid change. By creating lifelong learning opportunities that break down boundaries between the classroom and the workplace, businesses can foster personal and career well-being and growth for their employees. Drawing on her own experiences, historical examples, and reports from the frontiers where these issues are unfolding, Mulligan details how business leaders can prepare for and respond to technological disruption. Providing a framework for concrete and meaningful action, Hire Purpose is an essential book about the transformations that will shape the next decade and beyond.

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