Outros livros que poderiam interessá-lo

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  CHARGE - Why Does Gravity Rule?

  Frank Close

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  Humans have long been aware of the electric and magnetic forces around us, and scientific investigation showed that the two are intimately connected as electromagnetism. Lightning shows how devastating electricity can be in nature, while humans learned to exploit the flow of negatively charged electrons that make up an electric current. In the early twentieth century, the experiments of Ernest Rutherford showed that at the heart of atoms lies a positively charged nucleus. The positive charge comes from protons. Atoms are neutral because the charges of the electron and proton cancel out. 
   
   
   
  The charges of the proton and electron are opposite and equal, even though the proton is bigger. But why are they equal? This is one of the deepest unresolved puzzles of physics. Frank Close takes us on a journey into the quantum subatomic world of particles. He describes the strong and weak forces that operate alongside electromagnetism, the color and flavor charges, as well as the parallels between them, giving hints of a deeper unity. Seeking an answer to why matter is neutral brings us to fundamental forces and particles, the Standard Model, the Higgs boson, and implications of grand unification for the stability of matter. Close packs in a rich account of our current understanding and the latest ambitious experiments to probe further, and test theoretical possibilities.

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  Gentle and Fierce - Essays

  Vanessa Berry

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  To be gentle is to resist the privileging of command above compassion. It is a quiet voice, a persistent whisper, calm and consoling. Ferocity is an armour, a forceful expression of resolve and protection. To be fierce is to know the intensity of the edges of feeling. It is the voice that calls out, intending to be heard.  
  Gentle and Fierce focuses on the world that humans share with animals. Having spent her life in city environments, Vanessa Berry’s experiences with animals have largely been through encounters in urban settings, representations in art and the media, and as decorative ornaments or kitsch. The essays in Gentle and Fierce suggest that these encounters provide meaningful connections, at a time when our shared world is threatened by environmental destruction. Berry responds with attentiveness and empathy to her subjects, which include a stuffed Kodiak bear, a Japanese island overrun by rabbits, a porcelain otter and Georges Perec’s cat. The essays are accompanied by Berry’s illustrations, which reflect her eye for detail and her background as an artist and zine maker. 
  Who better than Vanessa Berry, with her pointillist attention and sly humour to document the surprising ways that animals enrich, inform and shadow our human natures. Whether recollecting Frank a taxidermied Kodiak bear, noting the snails that turn letters to Sylvia Plath into lace, or zipping together a personal history with flies, Berry elevates and commemorates those lives that are entangled – too often invisibly – with our own. Ethically astute, formally clever and deftly political, Gentle and Fierce evokes the work of John Berger and Jenny Odell. An urgent and poignant reminder of what we have lost and might yet gain from the more-than-human world. – Mireille Juchau

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  How Cyber Security Can Protect...

  Christopher Wright

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  Summary
  
  - Explains in easy-to-understand terms what executives and senior managers need to know and do about the ever-changing cyber threat landscape.
  - Gives strategic, business-focused guidance and advice relevant to C-suite executives.
  - Provides an effective and efficient framework for managing cyber governance, risk and compliance.
  - Explains what is required to implement an effective cyber security strategy.Description
  With high-profile cyber attacks, data breaches and fines for GDPR (General Data Protection Regulation) non-compliance hitting the headlines daily, businesses must protect themselves and their reputations, while reassuring stakeholders they take cyber security seriously.
  Cyber attacks are becoming more sophisticated and prevalent, and the cost of data breaches is soaring. In addition, new regulations and reporting requirements make cyber security a critical business issue.
  Board members and senior management must understand the threat landscape and the strategies they can employ to establish, implement and maintain effective cyber resilience throughout their organisation.
  How Cyber Security Can Protect your Business – A guide for all stakeholders provides an effective and efficient framework for managing cyber governance, risk and compliance, which organisations can adapt to meet their own risk appetite and synchronise with their people, processes and technology. It explains what is meant by governance, risk and compliance, how it applies to cyber security and what is required to implement an effective cyber security strategy.
  The pocket guide:
  
  - Gives readers a greater understanding of cyber governance, risk and compliance;
  - Explains what executives, senior managers and their advisors need to know and do about the ever-changing cyber threat landscape;
  - Provides context as to why stakeholders need to be aware of and in control of their organisation's cyber risk management and cyber incident response;
  - Gives guidance on building an appropriate and efficient governance framework that enables organisations to demonstrate their cyber approach in a non-technical, strategic, business-focused way;
  - Details an overview process to enable risk assessment, assess existing defence mitigations and provide a framework for developing suitable controls; and
  - Includes a checklist to help readers focus on their higher-priority cyber areas.Suitable for all managers and executives, this pocket guide will be of interest to non-cyber specialists, including non-executive directors, who may be required to review cyber arrangements. For cyber specialists, it provides an approach for explaining cyber issues in non-jargonistic, business-based language.
  Kick-start your journey to becoming cyber secure – buy this pocket guide today!

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  List Building Advantage

  Sonny Brigham

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  List Building Advantage: The Expert Guide to Email Marketing. Learn How to Create Effective Mailing Lists on a BudgetBuilding a mailing list can be one of the most effective ways to increase your turnover and profits as an online business. That’s because each email on that list represents a potential customer to market to and to sell to. Depending on the value of your product, this can represent a lot of money. But it takes a lot of time and effort to build a big list. Most marketers also thought you need a considerable amount of money to create a huge list but that is no longer the issue. These days, it’s possible to create a big list without spending a single cent. IN this audiobook, you will learn how to create a big mailing list without breaking the bank.  Discover strategies that will allow you to build a highly targeted list that can increase the revenue of your business.This audiobook will cover the following topics:- Why a Mailing List?- Crucial Tools for Building Your Mailing List- Getting People to Sign Up- List Hygiene and Writing Emails That Get Opened- Getting People to Your Opt-In Form on the Cheap- List Building on a Budget- And many more!The goal is to build a highly engaged list of potential customers or clients, that you can monetize whenever you need to. If you want to learn more, scroll up and click “add to cart” now!

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  A Fascinating Journey Through...

  Martin K. Ettington

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  Time is a fascinating subject and one which affects our lives in many ways.  
  This book covers a lot of aspects of the subject. 
  First, how did measurements of time like seconds, minutes, hours, and years develop? 
  Next, what is the history of timekeeping mechanisms from ancient water clocks, to mechanical mechanisms, atomic clocks, and much more. 
  Lastly, what are some of the stranger aspects or anomalies of time such as premonitions, how time and space work, and possible time travel stories. 
  And philosophical questions like: Does the future already exist? 
  I wanted this book to be a comprehensive volume on time and so included lots of different stories and understandings about time which indicate we may not fully understand it yet.

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  The Nature Book

  Tom Comitta

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  Part sweeping evocation of Earth's rhythms, part literary archive, part post-human novel, The Nature Book collages descriptions of the natural world into a singular symphonic paean to the planet. 
   
   
   
  What does our nature writing say about us, and more urgently, what would it say without us? Tom Comitta investigates these questions and more in The Nature Book, a "literary supercut" that arranges writing about the natural world from three hundred works of fiction into a provocative re-envisioning of the novel. With fiction's traditional background of flora and fauna brought to the fore, people and their structures disappear, giving center stage to animals, landforms, and weather patterns—honored in their own right rather than for their ambient role in human drama. The Nature Book challenges the confines of anthropocentrism with sublime artistic vision, traversing mountains, forests, oceans, and space to shift our attention toward the magnificently complex and interconnected world around us.

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