Outros livros que poderiam interessá-lo

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  China's Next Strategic Advantage...

  George S. Yip, Bruce McKern

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  The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.In China's Next Strategic Advantage, experts George S. Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets, and all Western businesses should prepare for disruption from their newcompetitors.

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  Nutrition for Resilience - 8...

  Andrew Bridgewater

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  "Nutrition for Resilience" sets out a simple to follow 8-week series of small, simple changes that together will supercharge your energy levels and wellbeing at work. 
  What results you can expect from Nutrition for Resilience?Less stress and more energy, both inside and outside of workA better sleep pattern and improved quality of sleepGreater mental clarity, better problem solving and improved productivityEnhanced staying power and capability to bounce back from setbacksA much improved body image, including inch loss and weight loss (if you have these to lose)A feeling of having turned back your biological clock 
  About The Author 
  I'm Andrew, a UK Chartered Psychologist who specialises in helping business people uncover their natural resilience and wellbeing at work, so that they can become healthily successful and powerful role models for others. 
  I was someone who suffered with work-related stress for many years and this culminated in an episode of severe depression in 2006 during which I spent 5 weeks in a psychiatric hospital. 
  After being placed on high doses of antidepressant medication in hospital, I rapidly gained 50lbs or 22kgs in weight. In the autumn of 2007, I came off medication and then lost the excess weight in 6 months, while working in a challenging international training role. 
  In the years following my release from hospital, I've researched extensively about how to develop resilience and deal with stress at work in natural, healthy and sustainable ways. 
  This program contains the best of what I've discovered in the areas of nutrition, resilience and wellbeing at work. 
  I look forward to being able to help you too.  
  Please email any questions to andrew@andrewbridgewater.com 
  ps To help you find the peace of mind you've been looking for, I've just released a free audio training course at www.TheStressReliefSpace.com

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  Continuous Branding - For...

  Craig Thatcher

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  This book will help your service business to thrive by overcoming the three biggest challenges to growth that all companies selling services as opposed to those that manufacture or sell products, have to address. 
  Introducing you to the 'Continuous Branding' tool. To benefit from the performance-boosting power of service branding, I'll guide you through what it is all about and inspire you to use it better. As well as helping you to achieve your commercial or strategic objectives, I'll introduce you to 'Continuous Branding', which is the tool I've developed for you. If you're an owner or director of a service company with an ambition to grow then you'll find this book very useful. 
  Key things you'll learnChange the way you think about your company and uncover it's true potential.Add enormous value to your business by harnessing the power of branding.Design your customers' experience in advance, making it distinctive and memorable.Grow your company by motivating your people to deliver your proposition.Embark confidently on your own journey to greater success. 
  Clearly communicate your business strategy or purpose directly to your people, your customers and partners with the support of practical and effective ways to build your business and your brand. Here are the five simple principles.Think like a brand ownerLead from a powerful market positionHave a point of viewPersonalise your brand experienceInvest continuously to grow consistently 
  Proven with great results. Every year since 2011, Greg Mace, Managing Director of Rapport Guest Services uses 'Continuous Branding' to grow his company by more than 20% per annum, and has created a market leading, award winning business in the highly competitive world of corporate front of house services.

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  Waffle Street - The Confession...

  James Adams

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  Jimmy Adams was laid off from a hedge fund in early 2009. Wearied by eight years in the bond market and disillusioned by the financial services profession, he decides to get an "honest job" for a change. Before he knows what hit him, Jimmy finds himself waiting on tables of barflies at his local Waffle House. 
  Amidst the glorious chaos of the night shift, the 24-hour diner affords a bevy of comedic experiences as the author struggles to ingratiate himself with a motley crew of waiters and cooks. Unexpectedly, the restaurant also becomes a font of insight into financial markets and the human condition. 
  In a uniquely hilarious and thought-provoking narrative, Waffle Street unravels the enigmas of money, banking, economics, and grits once and for all. As they laugh heartily at the author's expense, readers will develop a profound appreciation for the first principle of economics: there really is no such thing as a free lunch.

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  Tomatoland - How Modern...

  Barry Estabrook

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  Supermarket produce sections bulging with a year-round supply of perfectly round, bright red-orange tomatoes have become all but a national birthright. But in Tomatoland, which is based on his James Beard Award-winning article, "The Price of Tomatoes," investigative food journalist Barry Estabrook reveals the huge human and environmental cost of the $5 billion fresh tomato industry. Fields are sprayed with more than one hundred different herbicides and pesticides. Tomatoes are picked hard and green and artificially gassed until their skins acquire a marketable hue. Modern plant breeding has tripled yields, but has also produced fruits with dramatically reduced amounts of calcium, vitamin A, and vitamin C, and tomatoes that have fourteen times more sodium than the tomatoes our parents enjoyed. The relentless drive for low costs has fostered a thriving modern-day slave trade in the United States. How have we come to this point?Estabrook traces the supermarket tomato from its birthplace in the deserts of Peru to the impoverished town of Immokalee, Florida, a.k.a. the tomato capital of the United States. He visits the laboratories of seedsmen trying to develop varieties that can withstand the rigors of agribusiness and still taste like a garden tomato, and then moves on to commercial growers who operate on tens of thousands of acres, and eventually to a hillside field in Pennsylvania, where he meets an obsessed farmer who produces delectable tomatoes for the nation's top restaurants.Throughout Tomatoland, Estabrook presents a who's who cast of characters in the tomato industry: the avuncular octogenarian whose conglomerate grows one out of every eight tomatoes eaten in the United States; the ex-Marine who heads the group that dictates the size, color, and shape of every tomato shipped out of Florida; the U.S. attorney who has doggedly prosecuted human traffickers for the past decade; and the Guatemalan peasant who came north to earn money for his parents' medical bills and found himself enslaved for two years.Tomatoland reads like a suspenseful whodunit as well as an exposé of today's agribusiness systems and the price we pay as a society when we take taste and thought out of our food purchases.

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  The Dangers of Automation in...

  Jack J. Hersch

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  The award-winning journalist delves “into the confluence of modern airplane technology and pilot behavior to probe how and why flight disasters happen” (BookTrib). 
   
  Aviation automation has been pushed to its limits, with pilots increasingly relying on it. Autopilot, autothrottle, autoland, flight management systems, air data systems, inertial guidance systems. All these systems are only as good as their inputs which, incredibly, can go rogue. Even the automation itself is subject to unpredictable failure.  
   
  And what of the pilots? They began flight training with their hands on the throttle and yoke, and feet on the rudder pedals. Then they reached the pinnacle of their careers—airline pilot—and suddenly they were going hours without touching the controls other than for a few minutes on takeoff and landing. Are their skills eroding? Is their training sufficient to meet the demands of today’s planes? 
   
  The Dangers of Automation in Airliners delves deeply into these questions. You’ll be in the cockpits of the two doomed Boeing 737 MAXs, the Airbus A330 lost over the South Atlantic, and the Bombardier Q400 that stalled over Buffalo. You’ll discover exactly why a Boeing 777 smacked into a seawall, missing the runway on a beautiful summer morning. And you’ll watch pilots battling—sometimes winning and sometimes not—against automation run amok. This book also investigates the human factors at work. You’ll learn why pilots might overlook warnings or ignore cockpit alarms. You’ll observe automation failing to alert aircrews of what they crucially need to know while fighting to save their planes and their passengers. 
   
  The future of safe air travel depends on automation. This book tells its story.

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