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Sinopsis

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career.  
   
Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.  
   
   
   
Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.

Duración: alrededor de 3 horas (02:52:16)
Fecha de publicación: 09/04/2024; Unabridged; Copyright Year: — Copyright Statment: —

• Empresa y economía
• Humanidades y ciencias sociales
• Idiomas