Outros livros que poderiam interessá-lo

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  The Year in Tech 2023 - The...

  Harvard Business Review

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  A year of HBR's essential thinking on tech—all in one place. 
   
   
   
  Easy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse—new technologies like these are reshaping organizations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating—and avoid falling victim to disruption? The Year in Tech 2023: The Insights You Need from Harvard Business Review will help you understand what the latest and most important tech innovations mean for your organization and how you can use them to compete and win in today's turbulent business environment. 
   
   
   
  Business is changing. Will you adapt or be left behind? 
   
   
   
  Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

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  The Ethics of Artificial...

  Craig Dames

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  Artificial Intelligence (AI) is a transformative technology that has evolved from theoretical concepts into practical applications in various sectors. At its core, AI refers to the simulation of human intelligence in machines, enabling them to perform tasks such as learning, reasoning, and problem-solving. These machines are programmed to analyze data, recognize patterns, and make decisions with little or no human intervention. While AI is often associated with futuristic visions of robots and autonomous systems, it is already an integral part of our daily lives, from voice assistants like Siri to recommendation algorithms used by platforms like Netflix and Amazon. 
  The history of AI dates back to ancient times, with early concepts of artificial beings found in mythology and philosophical musings. However, the field of AI as we know it began to take shape in the mid-20th century, with the work of pioneers such as Alan Turing, who proposed the idea of a machine that could simulate any human intelligence. In 1956, the term "Artificial Intelligence" was coined at the Dartmouth Conference, marking the formal beginning of AI research. Since then, AI has gone through cycles of optimism, disappointment, and resurgence, fueled by advances in computer science, mathematics, and data availability. 
  Today, AI is classified into different categories, with two primary types being narrow AI and general AI. Narrow AI refers to systems designed to handle specific tasks, such as facial recognition, language translation, or playing chess. These systems excel in their designated tasks but are limited in their ability to perform functions outside of their programming. In contrast, general AI, still a theoretical concept, refers to machines that possess the capability to understand and reason across a wide range of tasks, much like humans. While narrow AI is already commonplace, general AI remains a subject of intense research and debate within the scientific community.

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  Secrets of the Six Figure Author...

  Tom Corson-Knowles

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  Secrets of the six-figure author reveals the perfect plan for achieving success.I believe every author can become a six-figure author using these principles for successIf you want to live the lifestyle of your dreams as a writer and author, you must read this book! Learn how to:Demolish every obstacle in your way to becoming a bestselling author.Whether you're a self-published author, traditionally published or just starting out writing your first book, there are dozens of obstacles standing between you and six-figure success as an author. Wouldn't it be helpful if you knew ahead of time what those obstacles will be and how to overcome them quickly and easily?In Secrets of the Six-Figure Author you will learn the 12 key obstacles every author must face and how to blast through them without breaking a sweat.Riding the wave of the ebook publishing revolution.According to a recent study by Pricewaterhouse Coopers, by 2016 readers in the United States will spend more dollars on ebooks than on physical books! From 2013 to 2016, ebook sales will grow from $4 billion to over $10 billion while physical book sales will actually decrease!If you're not taking advantage of the huge opportunity of publishing ebooks and earning a six-figure income, you're missing out! Discover how you can best position yourself for this huge wave of ebook success so that you too can become a #1 best-selling author and live the lifestyle of your dreams as one of the top authors in this new publishing environment.Never before seen strategies for success in the ebook publishing worldI'm going to share with you several brand new strategies for success that work like magic for ebook authors and publishers and how you can apply them tonight and start selling more books tomorrow!The ultimate author marketing strategy for selling books.

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  The One-Life Solution - Reclaim...

  Anônimo

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  “Dr. Cloud will show you how to produce the results you are looking for in your work and personal life.”—Dr. Phil McGraw, #1 New York Times bestselling author 
    
  From Dr. Henry Cloud, the million-copy selling author of Boundaries and Integrity, comes The One-Life Solution, an essential handbook that demonstrates how establishing a successful, happy, and rewarding business career can be achieved by setting physical, mental, emotional, and spiritual boundaries. Anyone who finds the chaos of the workday spilling over into their personal and family time—everyone who has ever wanted to have more control over the work and home aspects of their life—will find valuable answers in The One-Life Solution.

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  Digital Niche Marketing -...

  David Finstein

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  Digital niche marketing is a focused marketing strategy that targets a specific, often smaller segment of a broader audience. Unlike traditional, mass-market approaches that aim to reach as many people as possible, niche marketing hones in on groups with distinct interests, needs, or lifestyles. By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  A central feature of digital niche marketing is its emphasis on relevance. By developing content, messages, and offerings that directly speak to the values, preferences, and challenges of a particular group, businesses can achieve a higher level of personalization. For example, a skincare brand might focus exclusively on consumers with sensitive skin, designing its messaging and products to address the specific needs of that audience. This focus not only appeals to a select group but also builds credibility, as audiences perceive that the brand understands their needs on a deeper level. 
  Digital niche marketing thrives on digital channels that enable precise audience targeting. Social media platforms, search engines, and specialized forums or communities allow brands to interact directly with their niche audience. Tools like Google Ads, Facebook Audience Insights, and email marketing analytics offer data on audience behavior, allowing businesses to refine and adjust their campaigns in real time. These tools also make it feasible for smaller companies to compete with larger ones, as they can concentrate resources on a well-defined market segment rather than spreading efforts across a broad, often competitive field.

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  Summary: The First Minute - How...

  Brooks Bryant

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  Disclaimer: This is NOT the official book; this is a summary & it does NOT accompany the official book. 
  Our summary book gives you the key takeaways on Chris explaining how to handle different scenarios, from formal business settings to casual social encounters, with practical advice and real-world examples. It empowers readers to overcome their communication apprehensions and confidently engage in various forms of dialogue. 
  Whether you're a business professional looking to negotiate deals, a team leader aiming to inspire your members, or an individual striving to enhance your interpersonal skills, "How to Start Conversations That Get Results: The First Minute" equips you with the necessary tools to transform your conversations into pathways for achieving your objectives. The book emphasizes that with the right approach, every conversation holds the potential to yield beneficial results.

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