Join us on a literary world trip!
Add this book to bookshelf
Grey
Write a new comment Default profile 50px
Grey
Subscribe to read the full book or read the first pages for free!
All characters reduced
How to Build Brand Value - Lead culture Be relevant Recruit consumers massively - cover

How to Build Brand Value - Lead culture Be relevant Recruit consumers massively

Susana Olivo

Publisher: LID Editorial

  • 0
  • 0
  • 0

Summary

In a context where change is rapid and complexity is increasing, the crucial challenge brands face is to maintain perceived value, and making relevance is a monumental task for marketing professionals. The saturation of new brands, categories, and consumer choices, coupled with decreasing attention spans and generational differences, creates a sense of uncertainty and volatility. Brands risk becoming invisible and losing value, dominated by price competition and facing limited advertising budgets. In response to this situation, the book provides a guide for marketing professionals to use culture as a strategic tool to strengthen their brand value. By leading cultural transformation and offering consumers enriching and ever-evolving identities, brands can remain relevant and valuable in an ever-changing world.
Available since: 11/15/2024.
Print length: 176 pages.

Other books that might interest you

  • Stir It Up! - Stay Relevant: A Self-Coaching Parable - cover

    Stir It Up! - Stay Relevant: A...

    Janine McClintock

    • 0
    • 0
    • 0
    What if you were equipped to take charge of your destiny, taking ownership of your life and career without waiting on someone else — especially an inept leader — to help you get where you want to go? Self-coaching is the solution. In Stir It Up! Stay Relevant: A Self-Coaching Parable, Maribel and her learning and development team at Waverly Corporation face the challenge of integrating artificial intelligence tools into their work.  Due to an incompetent boss, Maribel is driven to tap into self-coaching to stay relevant and lead her team during this major workplace disruption. Maribel's story will help you see your uniqueness, discover the coach within, apply more of your talent, and move purposefully through life. Her fictional experience provides a framework to teach professionals to self-coach their way to higher levels of self-awareness and effectiveness for business success and personal growth.  Through this parable, learn the eight Rs of stay relevant. Also future proof your career by growing your own leadership capabilities and keeping up with current trends. Turn fear into momentum and self-doubt into confidence. Connect to a mission you believe in, and use your strengths to add value and create impact at work. Stir It Up! teaches you how to coach yourself and make real change to stay relevant in a world of constant upheaval.
    Show book
  • Hello Seven - cover

    Hello Seven

    Rachel Rodgers

    • 0
    • 0
    • 0
    Research shows that when women are promoted to positions of leadership, things tend to go a whole lot better. From higher profits, better investment acumen, happier teams, and even fewer COVID deaths in women-led countries, the empirical evidence is adding up and it’s time women embrace the facts and take their place at the top. 
    The facts are clear.   
     Women excel as leaders and often outperform men.  
     And yet, we live in a world where so few women rise to positions of leadership, or receive the respect they deserve. There are 195 countries and currently? only 29 have a woman serving as president, prime minister, or another elected head of state. That’s about 15%. And, only 8% of Fortune 500 companies are led by women CEOs.  
     It’s time to change these numbers, not gradually but swiftly.   
     It’s no exaggeration to say that our lives literally depend upon it.  
     We Should All Be Leaders will cover: The ugly truth. Why so many people (men, women, people of all genders) feel skeptical and mistrustful about putting women in charge (especially women of color)—despite mountains of evidence proving that women make excellent leaders.  Imposter syndrome. Why you, as a woman, may feel like you don’t have what it takes to be an excellent leader. How to shed these feelings of doubt and inadequacy once and for all. Lead where you are. You don’t have to be President in order to create a better world. You can lead your company, your organization, your household or your neighborhood, and create powerful ripples of change. Create your own opportunities. Stop waiting to be promoted or invited to a leadership position. Invite yourself. Assertively create the opportunities that you want. Start your own company, charitable foundation, school, or movement. Instead of waiting to be offered a seat at the table, build your own table. The formula for successful leadership. Learn the formula successful women in leadership use in order to obtain exceptional results. Vision, trust, empowerment (the opposite of competition), autonomy and harvest share are the tools of leadership underutilized by men. Understand what these tools are and how to use them in your company to create incredible results, including but not limited to, profits.   
      
    We Should All Be Leaders will include exclusive, never-before-heard stories from inspirational leaders, from activists to CEOs. Each woman will share a strategy for effective leadership and how she uses that strategy to reach important goals in her career and at home.  
     This book will convince millions of women that the most capable and qualified leader in the room is you. 
     
    Show book
  • Power Questions - Inspiration for Solutions - cover

    Power Questions - Inspiration...

    Kerstin Hack

    • 0
    • 1
    • 0
    We all know the situation: We are stuck with a problem and don't see a way out. Suddenly someone asks a really good question that provides a new perspective and suggests a solution. 
    
    "Power Questions" is filled with inspiring, provocative, cheeky and unusual questions that help discover ways out of situations and places that seemed to be enclosed by walls. You can use them on yourself or as inspiration for conversations with others – your partner, friends or in the context of counseling. 
    
    Ideal for all who don't want to remain where they are.
    Show book
  • Angel Investing Revealed: Strategies for Funding Future Innovations - Maximize Returns by Supporting Visionary Entrepreneurs and Startups - cover

    Angel Investing Revealed:...

    James Cartwright

    • 0
    • 0
    • 0
    That's what Angel Investing Revealed: Strategies for Funding Future Innovations - Maximize Returns by Supporting Visionary Entrepreneurs and Startups is all about giving people who are ready to dive into the fascinating world of angel investing useful information. This book gives readers the skills they need to spot high-potential startups, deal with financial risks, and build a broad, high-growth portfolio. The book talks about basic topics like judging founders, setting up transactions, handling investments, and getting out of them. It's made for both new and experienced users. 
    The readers learn how the support of angel investors can change the lives of innovative business owners who are working on game-changing solutions in technology, healthcare, and environmentally friendly fields. Angel investing is seen as an important step on the way to venture capital. Giving readers in-depth chapters on investment strategies, market trends, and market insights makes sure they can make choices that are well-informed and have a big impact. Angel Investing Revealed is a book about how angel investors can make the world a better place by investing in new businesses and encouraging innovation and growth. Angel donors can also help with money, but this is on top of that. If you want to support the next generation of innovative ideas and change the future by strategically investing in possible startups, this book has everything you need. It gives advice that is both useful and about the future, so anyone interested in both of these things should read it.
    Show book
  • Summary: Radical Candor - Be a Kick-Ass Boss Without Losing Your Humanity by Kim Scott: Key Takeaways Summary & Analysis - cover

    Summary: Radical Candor - Be a...

    Brooks Bryant

    • 0
    • 0
    • 0
    Disclaimer: This is not the official book, but a summary book & it does not accompany the official. 
    Immerse yourself in our concise and insightful summary of 'Radical Candor' by Kim Scott, where she navigates the delicate art of being a boss who is both effective and empathetic. This book offers real, actionable strategies to lead your team without compromising your humanity. 
    In 'Radical Candor', Scott reveals a new approach to leadership, a model that eschews the false dichotomy of the assertive, unfeeling boss and the kind, but ineffective leader. By practicing Radical Candor—caring personally while challenging directly—you can nurture a team that's both high-performing and deeply human. 
    Our summary crystallizes Scott's innovative leadership philosophy, offering actionable insights on how to build trust with your team, deliver feedback that develops your people, and achieve stellar results. Discover how to care for your employees and challenge them to be their best—without losing your own humanity in the process.
    Show book
  • Summary of Laurence J Kotlikoff's Money Magic - cover

    Summary of Laurence J...

    Falcon Press

    • 0
    • 0
    • 0
    Buy now to get the main key ideas from Laurence J. Kotlikoff's Money Magic 
      
    Most people make the mistake of treating their finances like someone else’s problem. In Money Magic (2021), economist Laurence J. Kotlikoff teaches you how to handle your own finances and take back power over your life. He tells the secrets of benefiting from Social Security, retirement plans, and college loans to the maximum, while also tackling marriage, divorce, and even choosing the right career from the start. Once you grasp the concept of managing your finances, you will know how to maximize your lifetime earnings.
    Show book