Otros libros que te pueden interesar

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  Madison Avenue Makeover - The...

  Michael Farmer

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  In August 2021, author Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. Baxter was Huge's fifth CEO in four years. Huge had had a history of slow growth, client churn and marginal profitability.
   
   This book is the riveting story of Huge's journey through its transformation effort - from its initiation in 2021 to a rethink of the transformation in May 2022 to a revised structure and plan that put the program back on course - with some significant delays. "It's one thing to organize a change plan that assigns responsibilities to senior executives," mused Baxter, "and another thing to have the sum of their efforts add up to something greater."
   
   Madison Avenue Makeover provides a unique insight into how one company changed in order to survive, and at the same time, redefined the advertising agency business.

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  99 to 1 - How Wealth Inequality...

  Chuck Collins

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  “America’s foremost opponent of inequality brilliantly shows how the 1 percent rigged the rules, looted the country, and got the ninety-nine percent to pay for it.”—Juliet Schor, author of Born to Buy   Over recent decades, we’ve seen a radical redistribution of wealth upward to a tiny fraction of the population. In this book, activist Chuck Collins explains how it happened and marshals wide-ranging data to show exactly what the ninety-nine to one percent divide means in the real world and the damage it causes to individuals, businesses, and the earth.    Most important, he answers the burning question: What can be done about it? He offers a common-sense guide to bringing about a society that works for everyone: the hundred percent. This is a struggle that can be won. After all, the odds are ninety-nine to one in our favor.   “This riveting tale of America as two cities will stay with you for years to come and—watch out! It may rouse you to action on the solutions that Collins spells out with perfect precision.” —Charles Derber, author of The Pursuit of Attention

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  Why People Don’t Believe You… -...

  Rob Jolles, Brian Tracy

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  For some, projecting confidence and credibility is second nature. For others, it seems like a foreign language they'll never learn — until now. 
  Rob Jolles delivers down-to-earth solutions for anyone looking to enhance the most basic need of all; to be believed. He leverages his over 30 years of experience to equip readers with empowering and practical tools for achieving business and social success. 
  Jolles argues that credibility is as much about attitude as it is about aptitude. So-called “soft skills” like pitch, pace, and tone of voice, are actually some of the most crucial factors in determining how people perceive us. As he puts it, “it's not the words, it's the tune” that really makes us memorable and credible. 
  This book is about finding the necessary magic to help others believe you. It requires an unshakable belief in yourself, so Jolles starts there. With that as a solid foundation, you can move on to the specific tactics and practices that will make you credible and convincing. But these can be tough to practice in the face of the inevitable setbacks we all face, so he also offers advice on maintaining courage and confidence when doubt naturally creeps in. And he concludes with a discussion of sustaining your newfound credibility for the long haul. 
  There isn't a soul on earth who hasn't questioned themselves at some point. And most of us are just one or two brutal rejections away from questioning all that we are. 
  Why People Don't Believe Youhelps readers cultivate a robust mental framework and a set of what Jolles calls “performance skills” to tackle these doubts. You are good enough — and after reading this stirring book, you'll be ready to make the world believe that as well.

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  The Toxic Client - Knowing and...

  Garrett Sutton Esq.

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  Not every client is a good client!In that first flush of life as business owners, we often say "yes" to anyone who wants to hire us. We think the most important thing is establishing a client base. As long as we're getting hired, that's a good thing, and it's all that matters.But after a while we learn an important truth: Not every client is a good client. In fact, some of them are truly toxic -- they contaminate our business environment and breed negativity about the work, they infect employees by lowering their morale, they exhaust and debilitate our energy reserves, and they drain our coffers.To succeed in business you must learn how to know and avoid the Toxic Client. With useful stories everyone can relate to this audiobook will show you how to handle the problem customers.

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  Overworked and Overwhelmed - The...

  Scott Eblin

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  Leaders today are overwhelmed by the seemingly non-stop demands  for their time and attention. Operating in environments in which  the expectations for results are always rising, the response of  leaders is to do more of what they have been doing. Becoming a  Mindful Leader will teach leaders to work mindfully in order to  become clear on results that most merit their time and attention.  This book will make the process of becoming a mindful leader easy,  accessible, and relevant.  Part 1: The opportunity-defines the opportunities and benefits  of being a more mindful leader.  Part 2: The Plan and Practice- builds on the self-assessment  work by establishing a simple framework for the routine that build  and reinforce mindful leadership.  Part 3: The Results- supports the reader in identifying results  and outcomes that matter most in the three arenas of life: work,  home, and community.

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  Leader By Design - Be empowered...

  Colleen Callander

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  In Leader by Design, former long-time CEO of Sportsgirl, Colleen Callander aims to inspire all women to have a voice, live with purpose, lead in their own lives, change the rules, live with confidence and embrace their superpowers. She also aims to inspire organisations to embrace a new era of leadership – one that leads with kindness, trust and authenticity and one that has more women at the helm. 
  Each chapter shares insights and tips, is thought-provoking, and will empower and inspire all women who, no matter at what stage they are in on their leadership journey in business or in life, to believe that the best is yet to come.  
  Colleen teaches us how to ignite the courage and confidence to believe in our own superpower and believe in and embrace the positive influence that women can have on the world today through the way we lead. 'Leader by Design' is perfect for job seekers, new graduates, and experienced professionals, this practical, invaluable guide will have you prepared, ready and positioned for career success.

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