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Summary

Doing business in the digital age  The Great Fragmentation: And Why the Future of All Business is  Small is a business survival manifesto for the technology  revolution. As the world moves from the industrial era to the  digital age, power is shifting and fragmenting. Power is no longer  about might and ownership; power in a digital world is about  access. Existing businesses need to understand this shift and  position themselves to survive and thrive in an environment where  entrepreneurs and start-ups enabled by access to technology are  genuine threats.  Author Steve Sammartino is widely regarded as a thought leader  on the subject of technology and business and helps companies  transition from industrial-era thinking to the mindset and  processes required to compete in todays digital marketplace.  The Great Fragmentation shows how technological changes such as Big  Data, gamification, crowdfunding, Bitcoin, 3D printing, social  media, mashup culture and artisanal production will forever change  business and the way we live our lives.                   Examine how the digital era has altered where we work, how we work,  where we live and what we do                Discover how the digital era has impacted social and economic  structures, including educational systems, financial systems and  government policy                Understand that the social media and collecting  friends is just the tip of the iceberg in a digital  business environment     Weaving together insights from business, technology and  anthropology, The Great Fragmentation provides both corporations  and entrepreneurs with a playbook for the future of work, life and  business in the digital era.

Duration: about 10 hours (09:42:23)
Publishing date: 2021-11-20; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Business & Economics