Other books that might interest you

• 

  The Anatomy of Humbug - How to...

  Paul Feldwick

  • 0
  • 0
  • 0

  How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all theories of how advertising works have their uses – and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common – and often contradictory – beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. The  Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.

  Show book

• 

  Advertising and Promotion: The...

  Nick Erling

  • 0
  • 0
  • 0

  Advertising and Promotion: The Ultimate Guide to Online Advertising, Discover the Ins and Outs of Online Advertising and How it Can Help Get Maximum Exposure for Your BusinessThere is an old saying that says “It pays to advertise.” In those long ago days before computers, businesses could open out in the real brick and mortar world in small towns and never pay for one word of advertising. But those days are gone. If you are to have any kind of business on the internet, advertising is just a given. Because you might have the world’s greatest product but if you don’t advertise on the internet, nobody will be able to find out about you at all. Internet advertising serves two purposes: it tells the world that you have a product and then it tells the world how to find you, your website and your product.This audiobook will teach you all about online advertising for your business, how it works, the benefits and advantages, and how to do it. This audiobook will discuss the following topics:-Internet and the World of Online Advertising-Free Rapid Online Advertising Methods That Work-Low-Cost Rapid Online  Advertising Methods That Work-Lousy Advertising Methods You Must AVOID-And many more!Advertising does pay and you need to find the right mixture of paid and free advertising that will best serve your needs. To learn more, scroll up and click “add to cart” now!

  Show book

• 

  Advanced Blogging Techniques for...

  Michael Neilson, David Ezeanaka

  • 0
  • 0
  • 0

  If you would like to create a successful Blog to bring in years of passive income, then keep reading… 
  >Do you have issues gaining organic traffic to your website? Monetizing your blog in multiple proven ways? Crafting an advanced looking website without having to learn how to code? Or perfecting the perfect blog post? If this is the case, inside of this audiobook several leaders in the blogging space have shared their personal knowledge on how to beat these problems and more. 
  Within this complete guide, you will be taught: 
  How a particular writing strategy can help you to create the perfect blog post. 
  	The one all-round method on how you can create an advanced looking website for your blog with 13 simple steps. 
  Proven monetization techniques that can significantly boost your blog's income. 
  How to utilize secret marketing strategies that can bring in high amounts of relevant visitors to your site. 
  And much, much more. 
  The proven methods and pieces of knowledge within this book are so easy to follow. Even if you’ve never heard of blogging before, you will still be able to get to a high level of success. 
  Would you like to know more? 
  Then "BORROW" or "Buy Now" if you want to live your dream lifestyle and build a blog you can be proud of!

  Show book

• 

  Money 911: Saving and Investing

  Jean Chatzky

  • 0
  • 0
  • 0

  The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including: * How do I get out of debt? * How do I avoid foreclosure? * How do I set up a monthly budget? * How can I improve my credit score? * How do I get my health insurance to pay a claim? * What should I do when I lose a parent?With Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet—and stay there!

  Show book

• 

  The Turnaround Kid - What I...

  Steven Miller

  • 0
  • 0
  • 0

  "Steve Miller has a knack for taking over companies just before they are about to smash into a wall," the Wall Street Journal observed. "In fact, it is his specialty." For thirty years-beginning with the legendary Chrysler bailout, which he negotiated as a key member of Lee Iacocca's team, to the revival of the U.S. steel industry-Miller has done the messy, unpleasant work of salvaging America's lost companies.Though he has brought many companies back to life, Miller is deeply aware of the high price individual workers and many communities must pay to restore the health of American industry. That's why the Wall Street Journal said, "He has become Mr. Fix-It for American industry, stepping in to help large, once-dominant businesses confront and manage ugly realities."The ugly reality is that there is a battle going on in the heart of industrial America, or what is left of it. Centered in the auto industry but radiating out to every manufacturing corporation, management and labor are at loggerheads over wages and the cost of employee benefits. At the bankrupt Delphi Corporation, Miller is cutting costs and closing plants, but he's doing the job for $1. If anyone knows what it will take for American manufacturing to return to profitability, it's Miller.In this frank memoir, Miller reveals a rarely seen side of American management. Known for his wry sense of humor, Miller talks about what it takes to be an executive. He shares the credit for his success with his "mentor and occasional tormentor," Margaret Kyger Miller, who was his wife and ally for forty years. Her death opens the book and reminds the reader that this will be a blunt and unsparing look at Miller's own education as an American executive.

  Show book

• 

  Extraordinary Content Creation...

  Margaret Kinley, Gil Fairfax

  • 0
  • 0
  • 0

  Extraordinary Content Creation Bundle, 2 in 1 Bundle: Content Writing Strategy and Creating Good ContentWith the age of print advertising fading into the abyss, having a strong online presence is more important than ever. It doesn’t matter what industry you're in or what size your business is! Getting noticed online must be a central part of your marketing strategy if you want customers to find you. This is where content comes in. No one can neglect the importance of quality content. Quality content attracts the audience itself automatically because audiences are always looking for content that fascinates them. If the content is unique, stylish, interesting and at the same time informative, then people will not only appreciate the content of the writer but will always wait for the writer to write more quality content. This bundle will teach you different tips and advice on how to write quality content all the time for your website so you can attract more audience that will boost your business. You will also learn how to create quality content for your business. It will also teach you about content marketing that can greatly increase the success of your business.This 2 in 1 bundle includes the following audiobooks:1. Content Writing Strategy: Discover Smart Strategies on How to Write Quality Content That Will Attract Your Target Audience2. Creating Good Content: The Ultimate on How to Write Quality Content to Help Increase the Profits of Your BusinessIf you want to learn more, scroll up and click “add to cart” now!

  Show book