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Remarkable Retail - How to Win & Keep Customers in the Age of Digital Disruption - cover

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Remarkable Retail - How to Win & Keep Customers in the Age of Digital Disruption

Steve Dennis

Publisher: LifeTree Media

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Summary

Physical retail isn’t dead: Despite the closure of many longstanding retail brands, physical retail isn’t dead. It is possible for brick-and-mortar retail businesses to thrive and prosper in the age of ecommerce if retailers deliver truly remarkable, well harmonized customer experiences. This book will show them how.



The customer is the channel: Power has shifted irretrievably to the consumer. With most customers tethered to their smartphones the distinction between physical and online shopping is becoming increasingly meaningless, and the location that matters is wherever the customer is.



The view from above: Remarkable Retail provides a bird’s-eye view of the trends that are squeezing those retailers that have failed to understand their customers’ needs, and innovate quickly enough to harness new technologies. In a world of abundant information, choice and access, retailers can no longer get away with simply being good enough.



Practical and strategic: Remarkable Retail’s program of eight essential strategies shows retailers (and the industries that serve them) at all levels, what it takes to create a remarkable experience and a customer story that spreads.



Insider insights: Steve Dennis has thirty years of experience working in and with major retailers, including executive positions at Sears and Neiman Marcus as well as working with dozens of retail, luxury, and social enterprise brands. Through his successful consulting business, Dennis has developed strategies for numerous companies to inspire and design a remarkable retail impact. Dennis is one of the industry’s leading influencers and senior Forbes contributor.
Available since: 04/14/2020.

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