Otros libros que te pueden interesar

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  Money in the Twenty-First...

  Richard Holden

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  How three modern forces have redefined what "money" means, who controls it, and what the future of finance looks like 
   
  In Money in the Twenty-First Century, economist Richard Holden examines the virtues and risks of low interest rates, mobile money, and cryptocurrencies and explains how these three elemental forces will continue to play out—in our wallets, on the blockchain, and throughout major economies—in the decades to come. 
   
  Holden weaves in the stories of three people who have exerted massive influence over the future of modern money: US Treasury Secretary Janet Yellen, Ethereum cofounder Vitalik Buterin, and Raghuram Rajan, chief economist at the International Monetary Fund. Moving from micro to macro, Holden investigates the infrastructure that permits digital transactions, the currencies that underpin them, the race for control of those currencies, shifts in policy and the international monetary system, and the impact on the politics of money in the digital age. This book debates whether governments can keep these tectonic powers under control. 
   
  “Holden has an uncanny knack for writing about complex topics in a lucid, understandable way. He uncovers the reasons behind the recent spate of banking crises and explains where banking is likely to be headed in the era of digitalization. An edifying read for lay and expert alike.”—Bengt Holmström, Massachusetts Institute of Technology, 2016 Nobel Laureate in Economics

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  Loved - How to Rethink Marketing...

  Martina Lauchengco

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  The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood.  It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story. Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision. 
   
    
   
  The third book in the bestselling series including Inspired and Empowered, from Silicon Valley Product Group, Loved distills decades of lessons gleaned from working with hundreds of companies to show you: the centrality of product marketing to any product's success; the key skills and actions required to do it well; the four foundational principles of product marketing and how to implement them; how to hire, lead, and organize product marketing; how product marketers optimize crucial collaboration with other functions; and tools and agile marketing practices that help simplify and elevate product marketing.

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  Innovative Business Mindset

  MBA Stephanie Pohnl

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  Innovative Business Mindset is designed for entry-level business and entrepreneurial students, based on the Chippewa Valley Technical College curriculum. The book covers entrepreneurial traits and mindsets, tools to assess personal entrepreneurial qualities, and explores various innovative companies—small, social, and global. It also examines the differences between entrepreneurs and intrapreneurs and provides guidance on developing business plans.Available for free online, the book can be downloaded in multiple formats for offline use. The online version includes interactive adaptive learning activities in each chapter.Developed through the WisTech Open project with support from the Wisconsin Technical College System (WTCS), this content does not necessarily reflect WTCS policies or imply government endorsement. Learn more about WisTech Open at www.wistechopen.org.

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  Imaginative Communities -...

  Robert Govers

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  Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched.  
  This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities. 
  Tables and figures: download from www.imaginativecommunities.com/tables

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  How to Ask Questions: The Right...

  Dean Mack

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  Learn How to Get the Right Answers by Asking the Right Questions with This Simple Guide! 
  Do you have trouble or take a lot of time and effort to communicate and get the information you're interested in from the person you're talking to? Do you often find yourself struggling to make your questions concise and understandable to the person you're communicating with? 
  If you found the above questions intriguing or well-made, learn how to ask similar, or completely new ones with this new awesome book - "How to Ask Questions: The Right Way, The Only 7 Steps You Need to Master Inquiry Communication Skills, Solving Problems, and Getting the Right Answers Today" is a guide that will take you on a journey that will benefit your communication and problem solving skills substantially! 
  Asking questions, and communicating in general, can sometimes seem very complex and hard to master. However, once you get the ropes of it, it becomes incredibly easy and natural.  
  Here's What You'll Learn:How to plan out your conversation in advance and prepare for itHow to logically formulate your questions so that they make sense and are relevant with the flow of the conversationHow to understand the emotions that your questions might evoke in the person you're talking toHow to ask the questions themselves so that it sounds good and attractiveHow to prepare for the ensuing discussion that is inevitable if the questions were well-asked 
  With all this knowledge, you'll be shooting the right questions at the right time over and over again, and reap multiple benefits - not only will you get to the information you wanted, but you'll also appear as an eloquent, intelligent person, with high social skills. 
  Order Now!

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  Leadership - outdated theories...

  Dr. Warren Martin

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  Qualitative Leadership study that examined outdated leadership theories and the phenomenon of organizational leaders transitioning from academically recommended leadership theories to their own non-traditional leadership practices. Continual change was identified as an ongoing phenomenon. Current leadership theories are outdated and not keeping pace with continual change, vast technological advancements, and expectations by stakeholders for transparency. 
  An eye opener for leadership and management professionals.

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