Outros livros que poderiam interessá-lo

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  Small businesses turn to online...

  PBS NewsHour

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  Since the financial crisis, small business lending by banks has declined substantially according to federal data. The value of loans of less than $100 thousand dollars is down by more than 18% since 2008. But while banks have pulled back, new types of sparsely regulated nonbank lenders have stepped in as alternatives, hoping to disrupt traditional small business lending.

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  Bitcoin - Investing Strategies...

  Roy Fantass

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  Bitcoin can be confusing. Some people lose money while others become rich with it. And typically, if you make something, it means someone else lost something, and vice versa. 
    
  So, how do you become a winner in this game? Do you buy and hold? Start day trading? 
    
  Well, although there are many variables that go into this, it will definitely help to understand what cryptocurrency is all about. The background of the hype will be a basis that you can use to make more accurate, clever investment decisions, how to avoid scams, use better strategies, and foresee the future. 
    
  Take action now!

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  Empathic Marketing® - 5 Steps to...

  Mike Caldwell

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  It just makes sense, when you understand your audience and they feel understood, you’ll win more clients and make more sales in ANY economy. Mike Caldwell was a paramedic for 12 years before falling off a cliff and breaking his arm, leg, and back. As important as his skills were with starting IV’s, administering medications, and intubating patients, his greatest strengths were understanding his patient’s pain and having them believe and trust that he was there to help. How would your marketing and sales numbers improve if your potential customers were convinced you understood them and were there to help? Empathy is defined as the ability to understand and share the feelings of another. But until now, there has been no method or process for distilling, implementing, and leveraging empathy to increase your customers, make more sales, and rocket your business’s bottom line. Now, for the first time, Caldwell offers a simple 5-step process for unlocking your new Empathic Marketing™ superpower. Because Empathic Marketing™ is a “people first” approach to marketing and advertising, it’s a timeless strategy that will work for entrepreneurs, small businesses, and large corporations alike. Empathic Marketing™ is not a secret, trick, or tactic that involves misleading clickbait advertising or spammy emails. Rather it’s an earnest communication approach that incorporates integrity, honesty, and authenticity. No matter what your product or service, this book will help you craft your unique message. Through his personal stories, Mike shares real-life examples of empathy at work and breaks down step-by-step how to apply it to your business. Todd Brown said it best “[Empathic Marketing™] shines as a beacon of light for the idea of maximum sales generation with honesty…. authenticity… and empathy.” If these values are important to you, and this is how you wish your business to present, this book will show you the way.

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  Yes is the Answer! What is the...

  Cameron Mitchell

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  Cameron Mitchell’s “dish room to board room story” began when he was 16-years-old and started working as a dishwasher at a local Columbus, Ohio steakhouse. Two years later, when Mitchell was working as a line cook during a chaotic shift change, he had an epiphany. He realized he loved the restaurant business and set out to make it his lifelong career and knew he wanted to be the president of a restaurant company one day. 
  That evening he put pen to paper to map out his career goals, waking his mother in the middle of the night to share them with her. Those goals – to attend the prestigious Culinary Institute of America (CIA), to become an executive chef by age 23, to be a restaurant general manager by age 24, and ultimately to be president of a company by the age of 35 – eventually were the benchmarks that would set the course of his restaurant industry career. 
  In 2008, Mitchell’s prominence in the industry increased exponentially when he guided the sale of two of his most popular concepts – Mitchell’s Fish Market and Mitchell’s Steakhouse, a total of 22 restaurants – to Ruth’s Hospitality Group for $92 million. To this day, CMR remains independent and privately held recognizing nearly $200 million in annual revenue from its 34 restaurants and catering division. This book tells the story of Mitchell's rapid rise, his rags to riches story and lessons that any entrepreneur or anyone can learn from it.

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  Lifeboat - Navigating Unexpected...

  Maggie Craddock

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  In Lifeboat, Maggie Craddock uses the stories of the survivors of the Titanic as a metaphor for hardworkingprofessionals today facing uncertainty. They are swimming in waters jarred by sudden waves of downsizing,management shakeups, company mergers, dried-up funding, scandals, and probably a shark or two. The experiencesof Titanic survivors, Craddock shows, offer lessons for a transformative workplace approach, one that recognizes that“every man for himself” does not work long-term. Craddock illustrates how the skills people need to survive andthrive are those that help them transition from the self-help mindset to an us-help way of looking at the world. Lifeboatis organized as a series of key questions to ask when facing a difficult situation of extreme change or when things justdon’t feel right at work. The questions help readers articulate their authentic priorities, assess the group energy in theirworkplace, and identify the type of environment that would enable them to actualize their true potential. Most peopleare eager to do good work, collaborate with others, and participate in a professional culture that stands for somethingmeaningful. Lifeboat helps them realize that goal, even in the midst of turbulent times.

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  Real Estate Investing - Two...

  Jason A. Welch

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  To ensure that you invest in a promising rental property, you need to indulge yourself in an extensive analysis of the rental property you are about to invest in. This entails finding out whether you are settling for the best location. Consider factors such as the security of the neighborhood. Talk to landlords within the area to know if the place is secure enough. If you have been thinking of investing big, then it is quite likely that the idea of rental property investing must have crossed your mind. Investing in rental properties is what most successful business people do. However, the process of investing your money in rental properties is not as straightforward as you might think. Equally, the process is also not complicated. With a few tips here and there, you will land yourself a property that will make you rich. Rental property investing is a form of investment that has been there for ages now. The houses that most of us live in belong to people. They belong to investors who decided to invest in rental houses to earn something out of it. Deciding to invest in rental properties is not something that you can wake up one morning and decide to do. One of the main reasons as to why most individuals will rush into the idea of investing in rental properties is of course the financial freedom benefit that comes with it. This audiobook contains: Types of real estate investments properties Real estate investment options Understanding return on investment (ROI) Top features that make a profitable real estate investment and more

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