Otros libros que te pueden interesar

• 

  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

  • 0
  • 0
  • 0

  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

  Ver libro

• 

  Primal Prescription - Surviving...

  MD Doug McGuff, PhD Robert Murphy

  • 0
  • 0
  • 0

  It's no secret that the US health care system is in a state of disrepair, but the rabbit hole goes deeper than even the staunchest critics may realize. In Primal Prescription, authors Doug McGuff and Robert Murphy combine their expertise in economics and medicine to offer a shocking, disturbing, and ultimately enlightening view into America's health care system. You'll discover the real history of what went wrong with US health care and insurance, and why current efforts to clean up the mess are only making things worse. 
  But far from leaving you feeling helpless at the dismal - and sometimes deadly - state of affairs, Primal Prescription equips you with both the knowledge to understand the health care conundrum and the tools for navigating your way out of it. McGuff and Murphy offer an evidence-based "game plan" for taking control of your own medical care, protecting yourself and your loved ones regardless of what the future holds for the rest of the nation. 
  Whether you're currently tangled in America's broken health care system or simply trying to avoid its clutches, Primal Prescription is a must-have resource for taking your health into your own hands.

  Ver libro

• 

  Resilience

  Harvard Business Review

  • 0
  • 0
  • 0

  How do some people bounce back with vigor from daily setbacks, professional crises, or even intense personal trauma?This book reveals the key traits of those who emerge stronger from challenges, helps you train your brain to withstand the stresses of daily life, and presents an approach to an effective career reboot.This collection of articles from HBR includes "How Resilience Works," by Diane Coutu; "Resilience for the Rest of Us," by Daniel Goleman; "How to Evaluate, Manage, and Strengthen Your Resilience," by David Kopans; "Find the Coaching in Criticism," by Sheila Heen and Douglas Stone; "Firing Back: How Great Leaders Rebound After Career Disasters," by Jeffrey A. Sonnenfeld and Andrew J. Ward; and "Resilience Is About How You Recharge, Not How You Endure," by Shawn Achor and Michelle Gielan.

  Ver libro

• 

  How To Map Who You are?

  IntelligentHQ.com

  • 5
  • 25
  • 0

  Guide to Personal Leadership. Life is a process of understanding yourself through a permanent quest of opening up, of mapping yourself, which enables you to become more aware of who you are. You can then be the personal leader of yourself. However, as we live in a new world where we process more data than ever in history and where our digital track leaves a permanent digital footprint, to record and map ourselves becomes increasingly challenging. How to do it?

  Ver libro

• 

  Encouraging Motivational and...

  Prad Kc

  • 0
  • 0
  • 0

  Encouraging, Motivational and Inspirational Quotes v.20.7, Has collection of 250 quotes written by Prad Kc.It can motivate you and your team. You can use this quotes to anywhere for training purpose or as a reference.

  Ver libro

• 

  LinkedIn Marketing - How to Use...

  Mark Boman

  • 0
  • 0
  • 0

  Forget the old concept of the traditional cold call for lead generation model, get in on the new early wave of LinkedIn marketing that will turn your Leads into trusting customers 
  Whether your goal is to build your own personal brand or to get new clients for a company you work with this book will show you step-by-step how to market your LinkedIn profile and company profile to get hot leads. Once you execute and find the right way that works for you from there it gets very scalable. Whether you have an account or not this guide was made for your to create and optimize. 
  Inside this book, you'll discover... 
  -Where LinkedIn is headed and how to act accordingly 
  -How to optimize your profile so that leads convert into clients 
  -How to effectively use content marketing on Linkedin 
  -How to use a 'premium' account to get more warm leads 
  -How to actually sell your prospects

  Ver libro